? First, emerging sports events, such as skiing industry and marathon industry, used to be relatively small, but now they are gradually popularized with the upgrading of consumption and the improvement of residents' sports awareness; Second, in industries with relatively favorable policies, such as the football industry, the government has issued a series of policies to support the development of the football industry; Third, areas conducive to industrial restructuring, such as the operation of sports events, are the core links of sports services; Fourthly, industries driven by the demand of sports events, such as sports equipment industry, are the supporting industries for the development of sports events; Fifth, industries with strong leisure experience, such as sports tourism and outdoor sports.
? Second, the increase of sports consumption population is the key to the development of sports industry.
? Statistics show that even affected by the epidemic, the per capita sports consumption in China is still growing steadily, with a year-on-year increase of over 30% in 2020. In addition, the proportion of people who regularly take part in physical exercise in China has reached 37.2%. According to the National Fitness Program (202 1-2025), this number will increase to 38.5% by 2025. This means that the sports consumption population in China has great room for growth, and the driving force brought by mass participation in sports events is extremely considerable. Structurally, the sports industry in China has entered a new era of development. The parallel of traditional competition performance industry and mass participation competition market will definitely increase the sports population, and on this basis, the sports consumption population will greatly increase.
? Third, the sports service industry has great potential.
? Sports industry can be divided into three categories: sports manufacturing, sports service and sports derivatives. In the sports service industry, the sports service industry is a field that can create value and realize high profits, and it is an important part of the sports industry. During the 20 18 World Cup, PP Sports, a subsidiary of Suning Sports, and Jiangsu Satellite TV launched a self-made variety "Football Interpretation Conference" to explain football through the program production mode of "draft+idol training". PP Sports announced that as of the end of the first quarter (July 4th), its cumulative broadcast volume has reached nearly 2 billion, with bright data, making it the leader of sports variety.