The current fitness industry can be said to have reached a new heat. From the initial neglect to the integration of a small number of groups, there is now a trend of national fitness. This not only shows that Chinese people attach importance to their own health problems, but also shows that gymnasiums have made great achievements in promoting themselves in recent years.

Most of us know that the existence of local gyms is due to the push mode that gyms have used for a long time. Traditional push is not only the most commonly used publicity mode in gyms, but also in many other institutions. Because push can directly cover the target part of the intended crowd, it can also effectively carry out one-on-one key publicity for these people, and the effect is naturally needless to say.

But now it is a networked society, and many things can be solved directly online, especially busy office workers and white-collar workers, who are actually the groups that need fitness most. So at this time, we can use online publicity to let more people know about the existence of your gym, and later publicity activities and the like can also save a lot of material costs.

The online publicity here is now from the media, that is, our official WeChat account, Weibo Daren and so on. But these are more suitable for promoting some activities of existing customers. In addition, there are many advertisements inserted in mobile phone software. For example, when we watch videos, there will be some open-screen advertisements and pause advertisements, as well as some information flow advertisements, which are very effective ways to promote gyms. In addition, these online advertisements can also promote people, places and hobbies. , can be said to have reached the maximum accuracy.