People's life is getting better and better, and the gym is a good place for people. If you want to make money, you should act quickly to get rich. Here are some tips for opening a gym.
1, surrounding environment:
(1) Office buildings/commercial buildings within 500m: the grade, number of floors, name of major companies, professional nature, development ability and potential of major staff, and whether there are supporting facilities.
(2) Community situation within 3km: Analyze the community size, number and characteristics, exploitable capacity and potential, and whether there are supporting facilities.
Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in the gym.
(3) Analysis of consumption places around similar products: such as entertainment places, cafes, beauty salons, etc.
2. Traffic conditions:
Analysis of surrounding roads (1)
(2) Analysis of the number of buses
3, people flow analysis:
This paper mainly analyzes the traffic and people flow on the facade road of the gymnasium.
4. Supporting facilities
(1) Water consumption: Is it convenient to have hot and cold water, and how to solve it (solution)?
(2) Power grid and communication network
(3) Parking spaces
(4) Advertising space outside the store
5. Building hardware
(1) Floor where the future gym will be located
(2) Simple planning of the future gym: external landscape and internal functional area setting.
(3) If it is not the bottom floor, the bearing capacity of the floor should be considered.
(4) Waterproof and water seepage capacity of buildings
(5) The business form around the building, whether the opening of the gym will affect its life or business, and how many unpredictable and predictable troubles there will be in the future.
6. Competition analysis
(1) Analysis of similar products within 300m: the number, scale and price of gymnasiums. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures.
(Analysis of alternative products within 300m: Analysis of other fitness, sports or leisure places, such as spa, sauna massage, bowling alley, etc.
7. Land prospects
Does this plot have development value in the future development strategy of the city?
8. Investment analysis
(1) house rental price
(2) Prices of water, electricity and gas
(3) Other preferential policies and conditions
(4) investment return cycle
The main profit model of gym
Fitness card
Someone has calculated an account, including all costs, and must sell at least 1000 annual cards to pay it back (1000 *1000 =1000 w). According to the frequency of a member twice a week, the club will serve nearly 300 people on average every day, but it seems impossible. Therefore, a large number of members just spend on impulse. Therefore, gyms generally appeal to customers to buy long-term cards, which will pay higher prices because of impulsive consumption. Most gyms are supported by making these quick money. Without liquidity, they will die soon. So this is one of the reasons why the price is getting worse and worse and the industry is getting worse and worse.
personal trainer
Generally, the coach will draw 30%-70% of the private education fee, depending on the situation of the club. But in most cases, domestic coaches don't have any private lessons. The reason is simple: you are not as strong as me. What are you teaching? The average figure also accounts for a large proportion.
And we know that under normal training, it is good to gain 0.2kg of muscle every month. How many years does it take for a person in his early twenties to train before he can have a good figure? At this time, some people will say that the coach actually knows a lot of principles, but he may not have time to exercise. And I don't have to be a king kong figure ~ so it's usually difficult for a smaller gym to leave the coach. Therefore, smaller gyms will give coaches a relatively high commission, hoping to reduce the circulation and replacement of coaches. But, think about it, how many users at this price can afford a private education that is just an annual card? Users who can afford private education must have a certain economic foundation.
High-end clubs will try their best to compete with private education, accounting for 40% to 50% of the total income on average, while smaller clubs generally account for about 30%. Therefore, the revenue mode of fitness mainly depends on the mode of fitness card+private education, and of course there are some expenses such as water bar, small equipment, venue rental and training.