According to Baidu Encyclopedia, Xtep has six brands, which are described as follows:
1. Xtep Xtep: Xtep is a professional sporting goods targeted at the public, adhering to the unique positioning of "sports fashion" and providing consumers with sporting goods with both individuality and cost performance. Xtep brand symbol "X" embodies the brand culture of "avantgarde, fashion, individuality and freedom". 20 12 entered the field of children, advocated the release of children's nature, cared for children's healthy and happy growth, and committed to providing children's sporting goods with high cost performance and rich categories.
Xtep Children Xtep Children: Xtep Children was founded on 20 12, focusing on children aged 3- 15. With the brand positioning of "Xtep children's sports experts know more about sports growth", Xtep children focus on sports scenes and gain in-depth insight into the needs of consumers of different ages in kindergartens/primary schools/junior high schools. Focus on professional sports, increase R&D investment in functional science and technology, and strive to provide professional sports products and comprehensive solutions for children's sports in China. Help young people in big countries grow up better.
3. Soconi: Soconi is a running expert from the United States. Founded in 1898, Sauconi is a world-renowned running brand for a century, focusing on the design, research and manufacture of running shoes, pursuing the ultimate comfort of products, making runners feel happy, constantly breaking through and creating more life possibilities. On 202 1, Saucony officially reached a cooperation with Crossing the Mountains and Seas of China and became a gold medal partner.
4. Mindray Mindray: Mindray 198 1 was founded in the United States, focusing on the outdoor field, and is a world-renowned hiking shoe brand. Merrell is committed to providing comfortable, durable, multifunctional and protective product experience, conveying the brand spirit of "follow your heart and enjoy nature" and encouraging everyone to explore the outdoors and enjoy the fun of natural life.
5.Gasway K-Swiss: K-Swiss is a classic and meaningful American tennis brand, founded in 1966. For more than 50 years, K-SWISS has been committed to providing high-performance tennis shoes, leisure and fitness shoes to meet the high-performance needs of world-class athletes and trendsetters.
6. Paladin Palladium: Palladium was founded in 1920. At the beginning of its establishment, it mainly produced rubber products such as fighter tires. 1947 began to set foot in the field of military boots, and has become one of the rare military boots brands with a long history. Since its establishment, Palladium has been continuing the spirit of brand exploration, representing French brand DNA, military style, boldness and exploration.