Headquartered in Canton, Massachusetts, Reebok designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and equipment of brands such as Reebok, Lockport, CCM, JOFA and Greg Norman worldwide.
In the long history of brand development, Reebok has signed stars: a famous American NBA basketball player, who has been selected to the NBA All-Star Team for many times, and allen iverson, who was the captain of the American men's basketball dream team (for Reebok's lifelong endorsement).
Francis, the former uncrowned king of NBA, also joined the Reebok family in 1999, including Jason Terry, Gallinari, sessions, Nelson, shaquille o'neal and Rain Man shawn kemp. China basketball player Yao Ming was also a signing star of Reebok before he retired.
Extended data:
The development prospect of Reebok:
In the world sporting goods market, the top three are Nike, Adidas and Reebok. Soon, this ranking may change.
Because Adidas-Solomon, headquartered in North Bavaria, Germany, will buy all the shares of Reebok for $3.8 billion. After the merger of the two companies in early 2006, the annual income of the new company will reach $654.38+0.23 billion, which is close to Nike's $654.38+0.37 billion in 2004-2005.
Its share in the global sporting goods market will also reach 20%, closely following Nike's 1/3 share, which will pose a strong challenge to Nike.
Baidu Encyclopedia-Reebok