1, the title of the baby is not well written.
The title is the entrance of natural search visitors. What kind of keywords are used, what kind of visitors will enter the store!
If the title is poorly written, the choice of words is inaccurate, the click rate is low, or the choice of words is too big and the competition is fierce, so you can't get the search ranking, so you can't get the search visitors!
Don't think the title is unimportant. As long as Taobao platform exists, even as long as the Internet exists, the title is always very important!
2. Category dislocation
Every baby has a core keyword, and each core keyword has a unique optimal matching category.
For example, "dress" should be placed in the category of "women's wear/ladies' boutique/dress" and "basketball" should be placed in the category of "sports/fitness/basketball".
If you don't place the category correctly, Taobao's search engine won't grab your treasure at all, and naturally there will be no search visitors!
Of course, this situation is generally a mistake made by novices. Senior operators generally don't make mistakes in this respect!
You can use some third-party tools or market insights to see the best category of baby!
3. The baby or the store is degraded in violation of regulations.
As the largest e-commerce platform in China, Taobao has extremely complicated and standardized rules.
If you accidentally violate these rules, you will be warned or deleted from the sales evaluation, or downgraded by the search, or even removed or deleted!
4. Explosive modification leads to power reduction.
This, especially the explosive baby who had a good search visitor before, is easily downgraded after you edit him, and it is often relatively downgraded!
For example, you changed the main picture, changed the detail page, revised the price, added SKU and so on.
In short, once the baby is released, try to avoid large-scale modification. If you can't change it, try not to change it. As long as it is modified, there will be uncontrollable risk of downgrade!
Of course, there may be many deep-seated reasons. For example, the modification of the main picture may be because the click rate of the new main picture is not as good as before, so there are fewer tourists entering the store;
Modifying the details page, adding SKU and modifying the price are all suspected of "changing the baby" and will be directly downgraded by Taobao!
5. The competition is too fierce.
Some industries are very competitive, especially those products that are not seasonal, and almost all of them are swept away by various local tyrants.
They start early, have mature operation technology and abundant capital, and can often monopolize a certain category.
If you are a novice, rushing into such an industry to compete with them is obviously throwing eggs at the stone, and it is difficult to break through the tight encirclement and get a piece of the action! Therefore, it is very important to choose the category you operate correctly!