1, height

Domestic women's money:1.73-1.75m is average,1.76-1.78m is good.

International female model:1.79-1.81m excellent.

International male model: 1.87- 1.89 meters good, 1.90- 1.92 meters excellent.

Despite the above standards, fashion shows are "performances" after all, so if the height is not enough, we can develop more performance skills. Moreover, at present, it is gradually popular in Europe and America to choose a car with a slightly higher height and a better proportion.

2. Proportion

The upper and lower body ratio 13- 1 1 cm is better, and 16- 14 is better.

3. Long welding angle

Leg length index above 30 is preferred.

4. Shoulder width and hip breadth

The shoulders are flat and wide, and the shoulders are wider than the hips.

5. Skull and face

The head is petite, and the face is inverted triangle or goose egg.

6. Eyes

Bright, black and white, big pupils.

7. Eyebrows

Comely, decent and upright.

8. Nose

Straight nose, tall and straight, round nose, harmonious with face.

9. mouth

The lip contour is clear, slightly upturned, and the lower lip is slightly thicker than the upper lip, and the size is appropriate.

10，chin

The arc is round and full, and the size ratio is harmonious with the face.

1 1, tooth

White, shiny, compact, neat and even in size.

12, ear

Near the root of the ear and the obvious auricle.

13, amount

The frontal bone is fully developed, smooth and not uneven.

14, hair

Glossy, smooth and tidy, and the water content 12% is preferred.

15, neck

The neck circumference is suitable. For women with a height of 1.70m to 1.76m, the neck circumference is 3 1-33cm, and so on.

16, shoulder width

Generally more than 40 cm.

17, breast

It is best to be hemispherical, plump and straight, and the nipples are upturned.

18, abdomen

Smooth, low fat, straight outline, sunken navel, and appropriate size.

19, thin and strong waist, tall and straight, slightly cylindrical.

20. arm, arm (plural of arm)

Round, less arm hair.

2 1, hand

Slender, slender, smooth, smooth.

22.hips

Fat but not down, the most concave back to the most convex hip is 14- 16 cm.

23, thighs

The outer fat layer is 2.5-3cm,

The inner fat layer is 2-2.5cm,

Moderate thickness.

24, calf

Slender, 1- 1.5 cm fat layer, straight legs, nipples, knees and ankles are better.

25 ft

It is best to be petite and exquisite, and it needs more maintenance at ordinary times.

Generally speaking, European female models are close to the standard measurement of 90 60 90.

Introduction of graphic model

The airplane model is different from our common runway model. Graphic models are mainly based on personal portraits and shapes, and photographers use them to create graphic works. Because this kind of model is not based on live performance, the height requirements for this kind of model are relatively loose, as long as it is more than 1.55 meters. However, the requirement for graphic models is not only to be photogenic or graceful, but also to have high quality. Plane models need to have instantaneous expressive force in front of the camera, harmonious unity of spirit, emotion and body, pure and clear image connotation, high appeal and affinity.

Plane models often appear on magazine covers, newspaper color pages, product posters, product albums, calendars and indoor and outdoor light boxes. Successful print advertising works can often make the audience unforgettable and achieve the purpose of publicity. Print advertising works are closely related to photographers, makeup artists and backstage production.

As a model, a plane model needs to have the following basic elements:

First, the appearance:

(1) ratio

The whole figure is commensurate.

(2) Face shape

Models' faces are oval, oval and rectangular. Other face shapes should be selected according to other conditions, and make up for it in makeup and hairstyle.

(3) skin

The roughness and delicacy of the model's skin and the depth of skin color are directly related to the timing of use. If the skin is good, there will be more opportunities and a wider range of adaptation. Acne or rough skin that affects the appearance will affect the opportunity. Even if the skin is good, pay special attention to protection. Because the makeup of models is professional and their daily life is irregular, we should pay special attention to controlling the intake of cigarettes, alcohol, sugar and irritating food if we want to keep the skin beautiful.

(4) Hand type

The requirements of a good hand shape are slender fingers, not thick joints, fine nails and delicate and elastic skin.

Second, the quality:

A model's self-image includes two aspects. On the one hand, it is the natural image of the model, which mainly refers to the model's appearance, figure, performance style, characteristics and skills. On the other hand, it is the moral image of the model, her attitude towards work, the people around her, her evaluation of self-worth and her cultivation level in public places and life details. These two aspects cover the quality of models, that is, professional quality and moral quality.

1, professional quality

The professionalism of models is mainly reflected in the professionalism. Because the value of a model is that it can create the advertising image of products for customers artistically, customers should first consider the characteristics and vitality of the model's external image when choosing this image. This means that as a professional model, you should always maintain a good image. This image is not only on the stage, nor does it refer to the artistic level, but runs through the training, life and work attitude. In social activities, the more famous a model is, the higher people demand of him. At the same time, out of the need of image, it also means that everything about the model is not his own, but belongs to the image created by the model, and all his actions must be based on obeying and maintaining this image.

In foreign countries, both new and old models in the modeling industry have to spend at least 30% of their income on retraining and repackaging themselves. In order to make their natural image be chosen by customers as much as possible, models need to keep their looks and figure. Technically, they need to ask teachers to train varied new styles at their own expense, improve their understanding and expressiveness of various products, and never stop exercising. Professional models know that keeping young, keeping in shape and keeping healthy is to keep your job. In the fierce competition, models have to ask photographers in the industry to take new photos for themselves at their own expense, so as to put their latest images in front of customers, prove their current strength and style, and make their youth and use value last longer. Models should cherish every audition opportunity and performance opportunity, prepare carefully before the performance, and treat every client and staff in the performance with a positive and cooperative attitude. You should understand that success is not the result of one person's efforts, not to mention that there are many beautiful and young talents in the modeling industry. Individuals must have unique characteristics in order to continuously gain opportunities for success. Cindy, the world supermodel? Crawford lost in a competition at the end of 1996, and was robbed by three girls, 14 and 15. This shows that the supermodel, no matter how clever, can only explain the past. Only by winning another prize in a new competition or constantly appearing in customers' advertisements with a new image can we prove its current strength and the value of continuous use. Because the model market is constantly changing the standards and requirements used with the fashion trend, even the models who have achieved great success can't lie on the success book and wait for customers to come to the door. Challenges lie ahead every day, and every interview is a tough competition. Every year, a group of new people from all over the world emerge, from which users' customers can choose the best. Imagine, without professionalism, who can take on such a heavy responsibility! Since you are determined to be a model, you must have professional qualities. Speciality is the basic quality for models to improve their skills. Generally speaking, a model's professionalism is to abide by the rules, study hard, be polite and cooperate actively.

2. Professional ethics

With professionalism and good natural image, can you still maintain your advantage? Not necessarily! Because there is another very important image that will affect the fate of the model, and that is the moral image.

Customers are willing to pay models to advertise their products in order to establish the image of enterprises and products. At this time, the model has become a carrier representing the corporate image. In the eyes of customers, models are both employees and products-image products. The so-called staff, is to hope that models obey the needs of corporate propaganda purposes, J root from the work arrangement, serious and responsible to complete the task. The so-called image product is to never forget that what you represent is the corporate image. We should carefully prepare, actively cooperate, successfully complete the image building, and truly establish an unforgettable artistic image for enterprise products. Because the model's performance plays the most direct role in the promotion of products, in the process of completing tasks or creation, the model's manners and business skills will more or less affect the creative level of corporate image. Similarly, for the model herself, it is also the most direct publicity for herself and the team. Imagine a person who has no sense of responsibility for work, no dedication, no image of innovation and enterprising, and lacks moral cultivation in his life. He makes a hullabaloo about to instruct others to do this and that, makes a hullabaloo about on any occasion, leaves the dressing room in a mess, throws the finished clothes everywhere, and lacks the minimum manners to treat people. How can such people win the trust of customers and make a successful corporate image?

Models must understand that a successful image cannot tolerate any distraction. Professional characteristics and living habits will be presented on the face. The face caused by bad habits can't be covered by makeup alone. Therefore, it is not only the need of the model's moral image, but also the need of the model to shape the natural image, form good habits and cultivate their excellent professional quality and professional ethics.

3. Basic requirements for creating images

How can I become a model with good professional quality and ethics? According to the experience at home and abroad, there are the following points:

(1) has a serious attitude towards work, training and career, and has professionalism.

The model's job is not like the workers on the factory assembly line, doing repetitive work every day. Every appearance of a model is only a formal repetition, not a creative repetition. Therefore, every performance and training is an opportunity to learn and improve. The phrase "art is endless, if you don't advance, you will retreat" tells the development law of model performance skills very accurately. From the perspective of constantly accepting new customers and new topics, it is impossible for models to be perfect every time when they embody new ideas in their artistic creation. Moreover, the technical level of the model is "if you don't practice for a week, your joints are not smooth; If you don't practice for two weeks, it is difficult to enter the country; If you don't practice in January, you can't. " This law that can't be ignored requires models to do and experience with a serious attitude in every training and performance. Without professionalism and serious pursuit of career, it is impossible.

Similarly, in the process of performing or shooting, there is no sense of responsibility and professionalism, no serious research, and insufficient ideological guidance, so that the performance is not in place and lacks originality. This is also unacceptable. It is not only the model herself who has lost face and market, but also the customers who have paid for it. In this mode, customers will not choose again, and brokerage companies will not recruit again.

Modeling is actually a very responsible job. Because models do not represent themselves, but promote products and enterprises. Every word and deed of the model belongs to the advertising image he created, not to the model himself. From the time the model started to make this advertising image, she should be responsible for this image and undertake social obligations for this image. To put it bluntly, dedication is dedication, that is, sacrificing personal interests for the cause, and success lies in these inputs, dedication and sacrifices.

(2) We should abide by industry rules, correctly evaluate ourselves and respect the work of others.

In China, the planned economy has just changed into a market economy, so in many people's minds, there are no basic concepts of market economy such as input and output and capital accumulation. This is also very prominent in the modeling world. Some models can train and perform in a proper way when they have no skills and achievements, but once they have achievements, they regard the schools and groups that cultivate them as obstacles to their personal development.

In foreign countries, to measure whether employees are of use value to enterprises generally depends on whether employees can create profits for enterprises that are 8 times higher than the wages paid to them by enterprises. Beyond this standard, enterprises can use it. This is the simplest concept of input and output. As a first-class legal person, an enterprise must pay taxes to the state, have production funds, and bear the costs of natural loss from product production to product conversion, which also includes employees' wages and benefits. If the employees can't bring profits, the enterprise can't survive, let alone move forward.

The model should know some inputs and outputs, which is not a simple moral problem. First of all, we should see the efforts made by people around us in the growth process of the model. To cultivate a person, the energy, time, venue clothing and props paid by the unit are valuable, and the process of cultivating models is the process of input and output. Only by seeing what others have done for this, seeing other people's labor and fairly evaluating other people's labor and their own labor can we correctly treat and grasp every opportunity given by society.

Secondly, it is a test that every model must bear in the process of self-growth to correctly evaluate and know herself and keep a calm mind. The success of a model lies in the accumulation of opportunities and achievements, not just the problem of achievements. The growth of car models will inevitably go through the process from primary to advanced, from substitute to main force. In this process, the model should not pay attention to the appearance price of each performance, and take it as the only criterion to measure the performance level. Models should pay attention to whether the performance itself is a rare opportunity to improve themselves, whether the content of the performance is challenging and whether it can bring greater improvement in skills. Throughout the growth process of the model, the model is not only invested in youth and image, but more importantly, the persistence of this career. Models should give up immediate interests, not be confused by money and vanity, correctly understand their own level, always keep a pure heart, seize every opportunity, hone their understanding and expressiveness of various products, and accumulate their ability, achievements, image dialysis and creativity to complete contracts. This is a shortcut to the success of the modeling industry and the biggest capital. 3. Be good at cooperating with others and not be self-centered. The work of a model is inseparable from cooperation with others, between models, between models and directors, between models and photographers, and between models and enterprises. The reason why we should emphasize cooperation with others in the professional ethics of models is because most models cooperate with newcomers and new customers. And all kinds of customers, their requirements are varied. If you don't have the spirit of active cooperation, always complain about other people's conditions, equipment, transportation, diet, environment and attitude, and measure whether everything is in line with your own wishes from your personal requirements, it is impossible to have a good cooperation result.

More precisely, the modeling industry is also a service industry. The courtesy of customers to models is not because they are great, but because supporting models can create a perfect publicity image for their own enterprises. Of course, some customers are individuals, but it must be that this person has a positioning image of celebrity effect in the eyes of society and the public, and customers just want to use celebrity effect to achieve the effect of product promotion.

Customers are the parents of the model and the supporters of the model cause. Models have no reason to put on airs in front of customers. Customers are concerned about the latest performance of the model. The higher the treatment given to the model, the higher the expectation of the model, and the greater the pressure on the model to complete the task.