With the explosive growth of short video platforms, many short videos and bloggers appear quietly. They have an important way to realize cash, that is, live broadcast with goods. The huge benefits brought by live broadcast with goods also make some people in the entertainment circle sit still. After all, they are stars and have a certain popularity, so when they become anchors selling goods, they will naturally be trusted by many consumers. However, some people just use these trusts to cheat consumers' trust.

Previously, Simbaxin, a big blogger on a well-known platform, intentionally broke the news that the bird's nest sold by Liu Genghong, a former star, was the same product as the bird's nest that had been exposed for fraud. Why didn't the platform do any punishment for this person, but it doubled its punishment for itself? As soon as this happened, many consumers were instantly bombed. Everyone thought that Liu Genghong wouldn't do such a thing. However, I didn't expect Liu Genghong to apologize on his social platform less than one day after the incident.

Liu Genghong said that this incident was caused by the previous network celebrity incubation company. They apologized to consumers and promised to be more serious and strict with their brand-new company in the choice of live broadcast products. This made many consumers calm their anger, and Liu Genghong became popular all over the Internet with his on-site fitness. Many of his fans still hope that he can seriously teach everyone fitness. Even if the live broadcast brings goods, we must abide by the corresponding platform rules, and remember not to sell some fakes through our own popularity.

At the same time, it also reminds the majority of short video platforms. Today, with the development of the live broadcast industry, relevant rules must be formulated as soon as possible. Only in this way, consumers will not be deceived for no reason.