2. Select the promotion area. After defining the target audience, what we need to do is to choose the promotion area according to the scope of life activities of the target population. It is recommended to choose the subway entrance, supermarket entrance, restaurant entrance and other places with concentrated traffic.
3. Make promotional materials. Generally, it can be publicized through leaflets and Yi Labao. Publicity materials should be concise in content and clear in theme, which can quickly catch the eye of the target group.
4. Product channels. Generally, you can enter the product area by scanning the QR code, adding the official WeChat account, downloading the APP or the web interface of the browser.
5, push the choice of people, generally push the face value does not need to be too high, as long as it looks bright and lively, the scenery is good. It is suggested that you can choose part-time students from various universities with high comprehensive quality and can accept fresh products; A strong sense of responsibility, more concerned about pushing the work.
6. Push process. After a simple training for the pusher, the merchant prepares the tools needed for pushing tables, chairs, Yi Labao, etc., so that the pusher can simply divide the work, push the time, place and operation method in a standardized way, and popularize the speech skills in a unified way. Generally, some gifts are used to attract users to scan the code to register.
7, fully mobilize the enthusiasm of recruiting personnel. It is suggested that the promotion effect should be linked to personnel performance, and those who perform well should be rewarded.
8. Data analysis. After each stage of promotion, it is necessary to make data analysis on the promotion effect, so as to get the factors that lead to the difference in promotion rate, such as region and time, and further improve the ground promotion scheme, so as to achieve the purpose of improving the ground promotion effect.
Words:
1, Greeting: Select the appropriate greeting for different products.
Hello; Hello; Beauty is good; Handsome guy is good; Uncle is good; Hello, auntie ......
2. Self-introduction: According to different scenarios and main business, choose different key points to introduce yourself.
I am from XX Company; I am XXX brand; I work in XXX company. ...
3. State your intention: State clearly what you want users to do.
Scan code; Sign up for class; Handle the card; Download the APP；; Sign up; purchase in advance at fixed ...
4. Bait: Set an attractive physical bait or virtual bait for users.
Send dolls for free; Free gifts; A red envelope full of cash; Low cost experience class; Commodity samples; Free information ......
5. Guide user feedback: After talking a lot, you must guide customers to express their ideas, otherwise you will get twice the result with half the effort.
"Buy one if appropriate?" ; "Are you interested in learning about it?" ; "No problem just sweep it! ! "