In 2020, the epidemic swept across the country and abroad, causing most ultra-luxury car companies to stop production and stop work. However, with the continuous control of the epidemic, Rolls-Royce and Lamborghini gradually resumed work in May. Then, in the third quarter after the resumption of work, what was the sales situation of ultra-luxury cars in China? Che Jujun will take you to talk.
According to the insured amount statistics, in the third quarter of 2020, the ultra-luxury brand * * * in China sold 2,722 vehicles, down slightly 1.4% year-on-year, significantly better than the overall 39.2% in the first half of the year.
The resumption of production by car companies has obviously improved the ultra-luxury car market, but it is far less than the overall growth performance of passenger cars in the current period 13.6%. This shows that the epidemic still affects the sales of ultra-luxury cars.
If you want to own an ultra-luxury car, you must have a high economic level. Therefore, the hot-selling cities of ultra-luxury cars are first-tier or new first-tier cities, and most of them are among the best in GDP city rankings.
In the third quarter of 2020, the cities with the highest sales volume of the ultra-luxury brand Top 10 were: Shanghai (402), Beijing (277), Shenzhen (258), Chengdu (155), Hangzhou (126) and Guangzhou (/Kloc-0). Top？ 10 total city sales 1620 vehicles, accounting for 60%; Top3 has 937 vehicles in Shanghai, Beijing and Shenzhen, accounting for 34.4%.
What is the sales volume of ultra-luxury brands? What are the main sales models?
Maserati sold 65,438+0,565,438+07 vehicles in China in the third quarter of this year, accounting for 56% of the total number of ultra-luxury cars. But compared with the same period last year, it decreased by 12%. Maserati's popularity in China market is largely due to its popularity among female consumers in China. Its main model is Levante(829 vehicles), and the manufacturer's guide price is 96 18- 1.2298 million yuan.
Bo Yaming, managing director of Maserati China, once said: The average age of Maserati owners in the world is 50 -55, but in China, the average age of this owner is only 34, and 40% of them are younger female owners.
The reason why Maserati is loved by female consumers in China is due to Guo Meimei's contribution to some extent. That year, Guo Meimei was "famous", and her car Maserati was also famous, which was deeply loved by ladies and gentlemen in China.
Maserati is very popular with female consumers, but the next two cars are still very popular with male consumers. They are Bentley and Rolls-Royce. Having them is a symbol of status and status, and it is the choice of successful people. Novice drivers, remember to stay away from them. Because once you come into contact with them, it will bring disaster to you and the whole family.
Bentley and Rolls-Royce sold 490 cars and 303 cars in China in the third quarter of this year. Bentley's best-selling model is Tian Yue (2 14) with a guide price of 2.462 million yuan. Sales of Feichi (65,438+050 vehicles) and Continental GT (65 65,438+065,438+0 vehicles) also exceeded 100 vehicles. More than 60% of Rolls-Royce's sales come from Cullinan-190 vehicles, and the car price is 610.00-7.8 million yuan.
Next comes the super luxury sports car, followed by Lamborghini (17 1), Aston Martin (1 18), and? McLaren (77 cars), Ferrari (37 cars) and Lotus (9 cars).
The sales volume of Lamborghini Q3 increased by 47.4% year-on-year, with the highest growth rate. The sales volume of 17 1 was close to its total sales volume in China in the first half of the year (178 vehicles). After returning to work, Lamborghini's sales increased rapidly. Its main model is Lamborghini Urus( 153 vehicles), and its price is 291.20-294.1120,000 yuan.
Sales of Aston Martin and McLaren also increased, while sales of Ferrari and Lotus declined. Among them, Ferrari sales decreased by 58.9% year-on-year, and only 37 cars were sold in the third quarter. The reason may be mainly related to the delay in the release of new cars affected by the epidemic.
Jeju tubercle
Finally, please tell the readers, do you have any friends who drive these super luxury cars? What kind of people are they? Let Che Jujun expand his poor imagination.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.