Sports industry refers to the sum of industries that produce sports material products and spiritual products and provide sports services. As a department of the national economy, sports industry has the same characteristics as other industries, that is, it pays attention to market benefits and emphasizes economic benefits, but at the same time it has different characteristics from other industrial departments. The important role of its products lies in improving the physical quality of residents, developing social production, inspiring national spirit, and realizing the all-round development of individuals and the progress of social civilization.

Sports industry includes sports noumenon industry, sports peripheral industry, sports intermediary industry and sports industry consumers. Among them, sports noumenon industry is the core of the whole sports industry, including sports competition industry and mass fitness industry; The industrial chain of sports peripheral industries includes sports goods suppliers, sports equipment suppliers, sports clothing suppliers, sports tourism suppliers, sports gamblers and sports builders. The industrial chain of sports intermediary industry includes sports advertisers, sports sponsors and sports insurance industry.