Bill Bowerman and phil knight met for the first time at the University of Oregon.
1960- Ritter entered Stanford University; At the same time, the track and field athletes of the University of Oregon continued to break records in sneakers made by Buveen.
BRS cooperates with Tiger (1962- 197 1)
1962- Ritter asserted in his market research report that Japanese brand sports shoes with low price, excellent technology and good promotion will replace German brands and monopolize the American market. After graduation, Ritter went to Japan and met Onitsuku Tiger, a manufacturer of sports shoes. When asked what he represented, Ritter claimed to be the representative of blue ribbon sports.
The first batch of 200 pairs of Tiger sneakers ordered by 1963-Ritter arrived in the United States in June+February, 5438.
1964- Bao Weiwen and Ritter each invested $500 to set up the Blue Ribbon Company, Ritter promoted shoes in the track and field, and Bao Weiwen continued to design sports shoes. At that time, Blue Ribbon Company sold sports shoes 1300 pairs with a turnover of $8,000.
1965- Jeff Johnson, once Ritter's track and field competitor, became the first full-time employee of Blue Ribbon Company.
1966- Johnson & Johnson set up its first direct store.
1967- Bu Weiwen began to develop marathon running shoes, the first lightweight and durable nylon upper running shoes.
1968- Cortez sneakers designed by Buweiwen and produced in Japan have become the best-selling styles of Tiger.
1969- With the assistance of Japanese trading company Iwai, Blue Ribbon Company obtained an export letter of credit. Carolyn Davidson, a student, spent $35 to design the "whoosh" sign.
Transfer from BRS to NIKE( 1972- 1978)
1972—— After the cooperation with Tiger, Blue Ribbon Company officially launched the Nike brand in the American Olympic trials; Canada has become Nike's largest overseas market.
1973- steve prefontaine became the first runner to wear Nike running shoes.
1974-the brand-new waffle trainer has become the best-selling training sports shoes in the United States. Nike expanded its business to Australia and established a manufacturing plant in Exeter, New Hampshire, USA. The number of employees has grown to 250 and the turnover has reached 4.8 million US dollars.
1975- Another pavilion died in a car accident.
1977- Blue Ribbon Company established Track and Field West, becoming the first track and field training club in the United States. Started selling sports shoes in Asia, and set up factories in Taiwan Province Province and South Korea to expand production.
1978- Blue Ribbon Company officially changed its name to Nike Company; Signed a sponsorship contract with tennis superstar John McNorray. Started selling Nike products in South America and Europe.
The Golden Age of Nike (1978- Now)
1979- The first pair of downwind running shoes equipped with advanced NIKE-Air damping technology was launched, and NIKE sportswear was also manufactured and marketed. Nike's revenue accounts for almost half of the American sporting goods market, especially in the field of running shoes. Players wearing Nike running shoes include 800 to 10000 meters.
19.8-2 million shares of Nike went public, and the Nike sports research and development laboratory was established in Exeter, New Hampshire. In that year, the number of employees increased to 2,700, and the revenue was 269 million US dollars.
198 1- Nike player Alberto Salazzari broke the world record in the New York Marathon. Japanese businessmen and Nike set up a joint venture in Japan to establish Nike Japan Company.
1982- Nike sportswear has grown to nearly 200 styles, with an annual income of $70 million.