65% Zumba coaches around the world are employed by gyms around the world. By attaching to the promotion mode of the existing gym, the risk and cost are reduced for the globalization of Zumba fitness.
According to the cultures of different countries and regions, develop Zumba dance suitable for local culture, for example, promote Latin dance in the relatively conservative Middle East, and try to weaken the passionate dance; When advertising in Europe, we should focus on physical fitness and strength training, because Europeans do not exercise to lose weight.
Zumba brand's marketing plan is rigorous. In order to create a unified brand image, the company requires details such as the distribution of decorative products such as "zumba" (logo) posters and publicity banners, and also tells members how to place them according to the difference between horizontal and vertical versions of posters. Unified and meticulous work can make Zumba brand spread uniformly.