So, do these companies now tell the same story to make money?
At the 20 1 16+07 New Consumption Roundtable Forum of Phoenix Net Science and Technology Summit, we shared the unmanned convenience store Guo Bin Box, the unmanned shelf Guo Xiaomei, * * enjoying the charging treasure street electricity technology, the unmanned fitness warehouse running, and the mini-K karaoke star candy miniKTV.
Mini KTV, * * * enjoy the fitness room, * * enjoy the charging treasure: basically return to the book in half a year.
At present, there are few private mini KTV devices in large shopping malls. For the offline business model of KTV, the biggest feature of the new mini KTV is that it can upload traffic and user data in real time in combination with the mobile Internet, and then transform these data and traffic. Star sugar is one of the important players in the field of mini KTV, and now it is profitable in the offline dimension.
Different from the previous O2O period, the service of Star Sugar is basically paid. Li, co-founder of Star Sugar, said that the current cost of each family in the industry is not the same, ranging from 10,000 yuan to 20,000 yuan.
At present, the amount paid by Star Sugar users can basically cover the machine cost and site rent. Compared with the starting price of mini-KTV in 20 yuan and 30 yuan, the price of * * * gym is much cheaper than that of traditional gyms: traditional gyms generally provide thousands of season cards, annual cards or dozens of supplementary cards; * * * Those who enjoy the fitness room can be priced directly by time-20 cents a minute, which is similar to the price of previous calls. The average user's exercise time ranges from half an hour to two hours, so one consumption in the gym is only 4, 5 yuan. * * * Enjoying the gym and running was established in July, 20 17.
According to founder Bi Zhen, the box cost of each gym is around 1 10,000 to10.5 million, and the average daily use time is about 4 or 5 hours, which can reach about 7 hours in high-end residential areas. If you use it for 5 hours every day, you can recover 60 yuan every day by running a fitness warehouse, and the cost can be recovered in about 6-8 months.
Unlike the running score of 20 18, Street Power, which enjoys charging treasure, announced the profit news of some cities last week. According to Yuan Yuan, CEO of Jiedian Technology, the cabinet cost of Jiedian is about 1000 yuan, and the entry cost is about one or two hundred yuan.
Street electricity takes the form of deposit 99 yuan, with an hourly charge of 1 yuan, and the first half hour is free. At present, it has nearly 20 million users.
At present, there are four or five mature cabinets on average every day, and the average customer price is US$ 2 yuan, so the daily income of each mature cabinet is nearly 10 yuan, and the equipment cost can be recovered in almost half a year.
Unmanned shelves, unmanned convenience stores: not paying attention to profit at first.
Unmanned shelves want to occupy 8 hours of your work, while the goal of unmanned convenience stores is 16 hours outside working hours. Whether it is unmanned retail or traditional retail, their basic business model is to earn the price difference of goods, which is also the case of Guo Xiaomei, an unmanned shelf in the office.
Guo Xiaomei has just been established for less than four months, and her current gross profit is 30%. At present, it is still in the stage of non-profit paving the market, but it has just completed a new round of financing of 70 million US dollars. In addition to earning the price difference consistent with traditional retail, Jin Ping, a partner of Guo Xiaomei, also believes that the offline traffic and accurate positioning of office white-collar workers that Guo Xiaomei can obtain will be good resources for realizing cash.
Chen Zilin, CEO of Guo Bin Box, an unmanned convenience store, bluntly said, "At present, we are not particularly concerned about profit. Like Guo Xiaomei, Guo Bin Box hopes to build its own stores and even shelves in a resource channel through high-density delivery, and plans to open100000 stores within three years.
At the same time, unmanned convenience stores can completely digitize consumers' behaviors, and the value of such accurate data is the profit direction that can be tapped in the future.
Either be the one with a high threshold, or be the first and second one, telling the same story as Little Blue Bike. How can we avoid the lucky third place running into the top two? Some people say that choosing to be the first, some people say that the threshold for doing something is high.
In the field of unmanned shelves, Guo Xiaomei's financing speed is the first in the industry. Many companies that did it earlier than Guo Xiaomei have started to reduce costs and scale down because of financial problems.
Jin Ping, a partner of Guo Xiaomei, believes that the supply chain of the new retail industry is very heavy and the financing speed is very important. He believes that in the field of unmanned shelves, "if you don't get 1 billion dollars by the end of 20 17, there will be no tickets for 20 18".
Yuan Yuan, CEO of Jiedian Technology, said that Jiedian will increase its investment in the supply chain and speed up its expansion to maintain its leading edge. On the other hand, Chen Zilin, CEO of Guo Bin Box, thinks that the threshold for * * * to enjoy bicycles is somewhat low, while unmanned convenience stores have to test some thresholds for capital, team and supply chain.
Bi Zhen, CEO of Mi Run, also said that * * * needs to connect with the community to enjoy the fitness warehouse, which is higher than the threshold of connecting schools, shopping malls and white-collar workers. In addition, after unmanned convenience stores and fitness warehouses enter the community, they will not be crowded with their opponents in a short time, which can avoid some disorderly competition.