Hello, I'm a personal trainer. I have worked as a member consultant for one year before, and I still have some experience in the competition between new stores and old stores. 1, the radiation area of the gym is limited, and most of them are surrounding residents. Feel your reputation. 2, the gap between software and hardware, equipment and service attitude, which is better. 3, the most important price difference.

First of all, the old gym has a fixed number of members. If the reputation of software and hardware is not very bad, there will basically be no phenomenon of member job-hopping. If it sucks, forget it. Let's close the door. Secondly, the members are basically nearby residents, so there will be a lot of BRs (member referrals), so don't worry about the subsequent turnover. Finally, the price, we should judge the situation, don't think that reducing the price will only make members feel that this gym is unprincipled, bottomless, amateur and don't panic.

The way to suppress is to protect old members. After all, 80% of the members are impulsive consumers, and the visual impact of the new gym will be much greater than that of the old one. After all, the gym is playing the hardware service industry, and the hotel service industry is not better than the software.

Finally, relax. The bread can't be all yours. No matter what you do, even if you play for free, the new gym will have members, because we have had this case before. The gym is free to play. After watching it, I refer to the performance of my personal trainer, but in the end it becomes a public toilet. You can come and leave whenever you want. Since you think your product is worthless, how can you make others think you are valuable?

All of the above are made by hand. If you plagiarize, you will be struck by lightning! ! !