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Does the fitness industry need to do WeChat applet?
If conditions permit, I suggest you try to develop one. Because with small programs, you can often get the following benefits:

1, get a lot of traffic.

There are rich marketing plug-ins in the applet. For enterprises and businesses in the fitness industry, with the help of these marketing plug-ins, a lot of traffic can often be obtained. For example, an activity is launched with the help of group plug-ins: two friends are invited to buy a fitness card with the original price of 1599 yuan, and three friends are invited to buy a fitness card with the original price of 1 199 yuan. This can often stimulate customers to actively invite friends to buy together. While increasing the sales of fitness cards, it can also produce fission effect and bring a lot of traffic.

2. Say goodbye to the high commission of the tripartite platform.

Platforms such as third-party group buying and reviews are the main traffic source channels for many enterprises and businesses in the fitness industry. However, the commission of third-party platforms has been rising in recent years. Therefore, many companies and businesses in the fitness industry said that although the platform can bring some traffic to themselves every day. But because the commission is too high, it does not make money.

The drainage ability of small programs is much higher than that of third-party platforms, and no commission will be drawn. Therefore, for enterprises and businesses in the fitness industry, if they can use small programs to drain, they can bid farewell to the high commission of third-party platforms, thus greatly increasing their income.

3. Retain customers and encourage old customers to buy again.

For the enterprises and businesses in the fitness industry, in order to obtain a steady stream of income, it is necessary not only to continuously acquire new customers, but also to retain them and stimulate them to buy again. And small programs can do this work well. For example, enterprises and businesses in the fitness industry can implant the function of membership card coupons in small programs, and then after customers consume, let them scan the code into small programs-join members-to receive red envelopes or high coupons. This can often increase customers' willingness to join the membership. After customers join the membership, enterprises and businesses in the fitness industry can also offer points redemption, exclusive preferential prices for members, regular or irregular membership activities and so on to stimulate members to make secondary purchases.