Don't try to imitate other companies, you must have your own brand and let logo grow into a brand. It took Coca-Cola ten years to become a recognized brand. Pepsi quickly caught up by establishing its own brand.

Use meaningful colors

The application of color in logo design is the ladder of brand success. Color can make people associate and feel, and different tones will have different effects on people. In logo design, the emotional law of color can better express the visual effect of the logo, arouse people's emotions, arouse people's interest in enterprises and commodities, and ultimately affect people's choices.

Use the right font

You may usually be attracted by some bold characters, exaggerated fonts or soft fonts. But if you are a beauty salon, you should avoid those thick and big fonts. If you are from the gym, then of course you can't consider those soft and delicate fonts. No matter how beautiful the font is.

Your logo should have detailed details, but it should be very concise and convey your company information.

unforgettable

Excellent logo conveys enterprise information and brand value. When the customer needs the products or services related to you again, he still chooses you. That's probably just because the brand image is recognizable.

Avoid distractions.

You don't need to use such details as limited company in your trademark. Details like this can be conveyed through business cards or other relevant company introductions. You can also look at the signs of success around you and how they handle the details.