"The teacher changed it too advanced."
"I was touched myself."
Every time I take a tutor, I have to correct the student's copy in the first month, which is a bit painful. How can I put it?
It is not difficult to simply change the copy. After all, no matter what the material is, it is easy to write a copy. The hard part is ...
It is necessary to implant marketing thinking, the password of humanity and the underlying logic of layout into students' brains bit by bit. ...
Changing cognition, or reshaping cognition, is a very abusive process. Many people have studied copywriting for a long time and can't write well. In fact, the underlying logic of copywriting is not understood. ...
For example,
I think writing about life circle means writing about my daily life, eating and drinking Lazar, and my parents' short running accounts. ...
I think a set of golden sentences and a bunch of chicken soup essays are values, just advanced. ...
I think when writing a copy, you can write as you want, and you can write as you want. ...
Otherwise, I have a pile of materials in my hand and I don't know how to write them. ...
I don't understand the above situation, do you? If so, then you must read word for word. ...
Why do you have to write a copy first? Look, you're still pouting. Don't think this problem is simple. ...
Although this question is really simple, it is very important. Think about your answer carefully and let me tell you mine. ...
Why write a copy? The answer is simple, you have to collect money, and you have to collect money automatically, so ...
How can you let your copywriter automatically collect money? Simple is two steps:
Step 1: Tell others who you are. (life circle)
Step 2: Tell others what you do. (professional circle)
Trust must be established before trading. How to build trust? You must first let others know about you, know who you are, what characteristics you have and your three views. ...
So you say, you write all day, how can you make others trust you? Right?
What do you do?
You should let others see your circle of friends and know what you do. Whether you sell courses, services or products, what do you have? how much is it? Did many people buy it? Good effect, good evaluation?
If you don't know what your circle of friends is writing, think back. What do you pay attention to when shopping in Taobao?
I keep telling you, you can't sell it until you buy it. Think about it. If I go to Taobao to buy things, is it an automatic transaction? There is no one to sell you from beginning to end, and you don't even need customers to get involved in the whole purchase, so ...
Is this how you are automatically traded?
You move this "automatic trading" path to your circle of friends, and it's clear what you write or not, isn't it?
Finally, how to make the copy move people's hearts?
This is simpler, you can do it from another angle.
Move the focus away from you and your products and focus on your users. Think about what painful problems you and your products can solve and what wonderful experiences you can bring to users. ...
Write these out, the copy that users see is not the show-off of the product itself, but the sincerity between the lines. It's only a matter of time before you impress him, isn't it?
Ok, if you have any questions about writing a copy, you can post them in the comments section. I think today's article is very enlightening to you. Click like and "read" ...