Enjoy first and pay later (Zhejiang) Company's products enjoy first and pay later, which is a payment marketing tool tailored for offline stores based on Alipay data structure system and Sesame Credit. For offline stores, paying in advance can bring many benefits, such as enhancing the ability of merchants to obtain customers. Merchants can set up a variety of marketing methods through micro-bank letter, enjoy first and pay later, and strive for more intentional consumers to enter the store. Then, by deducting money by stages, consumers can reduce their consumption pressure and retain customers, thus achieving the purpose of income.