For most businesses, especially crowded places, such as restaurants, entertainment places and scenic spots, it is estimated that it will take one to two months to "recover". There are still months of rent, wages, utilities and so on. And it hurts to think about it! Then, while the epidemic has not subsided, think about how to save yourself.
I've thought of a few tricks for you for your reference.
The most common social forms are WeChat group and QQ group. This method is suitable for fast-moving consumer goods industries such as restaurants and desserts. If businesses usually have the idea of community management, some businesses will be resumed during the epidemic. After all, express delivery in the same city can still be carried out now.
A cake shop near our community not only didn't affect the business at all during the epidemic, but also nearly tripled its performance.
The proprietress is born after 80. While concentrating on making cakes, she pays great attention to maintaining customer relationships. She set up a group. As long as someone orders a cake, she will ask to add the other person as a friend and invite customers to join a WeChat group. The proprietress is enthusiastic and often does promotional activities in the group. The atmosphere in the group is very active, and it has grown to more than 300 people in half a year.
After the Spring Festival, she started to open, and other shops could not open. However, she did several activities through the customers in the group. On Valentine's Day alone, she ordered more than 60 cakes, which is equivalent to a month's sales. What's more gratifying is that the number of groups she maintains has grown to three, and now she maintains a customer community of 1000 people.
Online pre-sale, through the way of pre-sale of members and vouchers, delineates customers, and can enter the normal business state immediately after the epidemic is over, which is suitable for services, training and other industries.
The health club where I work is doing very well. During the epidemic, they continued to maintain business growth through soft-text advertisements of WeChat official accounts and the way business personnel kept pushing vouchers. The salesman who docked with me completed more than 80 orders during the epidemic, far exceeding the usual order volume.
Their method is very simple, divided into two steps:
The first step is to require existing members to forward their pre-sale vouchers, and members can get private education courses after forwarding; Step 2: Pre-sale vouchers need 10 yuan to 100 yuan. Customers who don't want to buy fitness members with vouchers can turn it into a fitness experience.
Of course, all customers who buy can add the club's business staff as friends, and the business staff can continue to push some activities to customers, so that customers can use vouchers in advance and buy members of health clubs during the epidemic.
Business development, this is more complicated. Broadly speaking, all businesses can expand, depending on the cost. For example, a local restaurant near our company, which specializes in catering at ordinary times, has recently resumed business and started to pay attention to packaging. A line has stopped at the door and customers are not allowed to enter. Very clever.
The best is my daughter's English training school, which has always maintained the WeChat group of all classes. After the Spring Festival, they launched online courses and punched in classes. Let parents be very satisfied and promote the brand for them.
Online courses are relatively simple, that is, teachers give lessons to children through live broadcast. Their punching activities are cleverly designed. Parents can take photos of their children learning English and send them to their circle of friends with posters they organize and promote. They can get their gifts for seven consecutive days by sending them once and punching them in once.
During the seven days of punching in, seven or eight friends on WeChat asked me about this training institution.
The epidemic is about to pass, but it has brought a problem to all businesses. If it lasts for half a year or a year, how many businesses can withstand this wave of pressure? It's never too late to mend! I hope that all businesses will begin to pay attention to customers and business, and in 2020, they will be able to go upstream and have higher development!