Xiaohongshu has released his works to 100. Why can't I repost it? On the one hand, it may be because of your poor network environment that your video has been uploaded for a long time. If it is not uploaded successfully, it will not be uploaded. At this time, you should switch to other networks and upload your video again. On the other hand, it may be because the video you uploaded has exceeded the official time, so you should modify the size of the video before uploading.
Nearly 50 thousand a year, how should I operate Little Red Book (dry goods sharing)? In the era when everyone is from the media, everyone is a brand. How can I use my advantages and love to make my personal brand alive? PP sauce, because I believe that the more you share, the luckier you are, which coincides with the concept of "marking life" in Xiaohongshu. 20 19 entered the pit of Little Red Book with a playful attitude.
As a painting lover, I mainly share some daily paintings, notes and daily studies. At first, the data of fans and reading volume were very bleak and in a state of no interest. If I add the KPI assessment of the data at work, I guess I gave up long ago.
Later, I learned to put myself in the other's shoes, regarded it as a "spiritual reserve" to show myself and record my growth, focused on the content, and finally realized the qualitative change of the number of fans with my own little persistence. It took nearly a year, and the number of my fans reached 50 thousand. Sometimes, I will also receive cooperation invitations from individuals or brands, and some Friend Request will be added to WeChat. When I see more and more strangers paying attention to myself, I know that my sharing is valuable, and this satisfaction is even greater than the satisfaction brought by money.
Let's share some games with my experience in playing Little Red Book to help my friends shine better on Little Red Book.
Why do you want to play little red books? It is to record life, show yourself, build your own brand, and achieve sideline growth. , or just an emotional relief? Your initial intention and purpose determine how much effort you have to make in it.
Positioning well is actually to shape a stable person according to one's own analysis. The management of personal brand is not just what you say or do, but what you live in. When sharing online, don't deliberately create a design that others want to see, and try to present your true appearance. Otherwise, before you reach your goal, you may give up early because of fatigue and confusion.
Regarding the search for positioning, you can start with what you like and are good at every day. You can write freely at ordinary times, looking for clues that make you feel excited and love things.
Ask yourself, when you do something, it is easy for you to enter a state of flow. What are the keywords in your articles about official WeChat accounts and collections?
Take me as an example. I like reading comics and illustrations on official WeChat account, pay more attention to personal growth, and like to draw pictures and take notes every day. I chose "illustration" and "hand account" as my main theme, which is also the origin of the name "PP sauce hand account illustration".
You can strengthen your positioning from the aspects of interest mining and extending keywords from your main business. And you can also learn systematically from the book Positioning.
By creating a distinctive and unique personality and digging deep in specific fields, we will maintain a stable style and update frequency, so that users will remember you and gradually like you.
It is understood that about 80% of the active users of Xiaohongshu are women in first-and second-tier cities, and 70% are post-90 s white-collar workers, civil servants and students. They have stable jobs, strong spending power, consumption concepts, love to share and yearn for a better quality of life. This is what we often say about user portraits. Knowing yourself and yourself is the first step in operating Little Red Book.
Little Red Book covers fashion wear, skin care and make-up, exercise and fitness, food, travel, stars and other hot topics 18. Therefore, some contents are not suitable for publication in Little Red Books, such as jokes and jokes.
Around the user portrait, content planning according to your favorite content will have a greater probability of outbreak. You can search for excellent authors and explosive content in the same field for research and analysis to stimulate content. Because everyone likes to share dry goods and experiences, and because these can effectively help them solve problems, we can also increase the proportion of these contents.
As the saying goes, Yan value is justice. In the operation of Xiaohongshu, we should not only pay attention to the content, but also make the "face value" of the content shine. For example, the production of the first picture in your notes should not be too casual. It is very important to be beautiful and eye-catching within your own ability. Besides referring to popular notes, I have to learn some typesetting and beautification skills every day. We can use software such as Canva, butter camera and snapseed to optimize the pictures, but we won't expand them one by one. You can search and learn by yourself.
With regard to other operating tips, I have summarized several points for your reference:
1, with popular labels: such as hot words, celebrity hot words, festivals, official topics of little red books, etc. , you can pay attention to the hot topics discussed by other users of Xiaohongshu and combine them with your own content skillfully.
2. Pay attention to the release time: generally, it is better to release when users have plenty of time, such as 7-9 am, 12 pm, 6 pm, 10 pm, etc. At this time, everyone is usually on the way to work or getting ready for bed.
3, the title should be straightforward: the title of the little red book can be written up to 20 words, including punctuation, if the first 10 words want to attract users, it is best. The title of the note highlights the theme, emphasizes the benefits, and appropriately includes some keywords (such as skin care, painting, weight loss skills, etc.). ), emphasizing the nature of symbols or punctuation. Title writing skills can refer to the book "Explosive Copy" ~
4. Clever use of comments: commenting under other users' hot notes can increase some exposure of your account. In particular, your comments are in the top few, which can successfully attract users and help you suck powder.
5. Hold on, hold on, hold on, say the important things three times. There is no overnight success, we only have constant input and output. In the early stage, calm down and do the content and share more. Every published content is regarded as your business card. As long as your content is thoughtful and can bring value to others, you will succeed more than half.
The above are some skills of PP sauce about the operation of Little Red Book. You can choose according to your own situation. Looking forward to your results!