It is imperative to practice the concept of strengthening the country by sports, realize the goal of strengthening the country by sports and improve the level of physical education in colleges and universities. In recent years, the concept of strengthening the country by sports and strengthening the school by sports has been deeply rooted in the hearts of colleges and universities, and has been implemented in the school development plan. Many gratifying changes have taken place in physical education teaching in colleges and universities, and remarkable achievements have been made. Building a sports power puts forward higher requirements for the promotion of college students' sports literacy. As successors and builders of Socialism with Chinese characteristics, college students' sports literacy is directly related to the realization of the goal of building a sports power.
In recent years, with the deepening of college physical education reform and the enhancement of college students' awareness of sports activities, the present situation of college students' sports literacy has been obviously improved, but there are still some problems such as uneven self-cultivation of college students' sports literacy, the content of sports literacy training to be improved, and the methods of sports literacy training to be improved.