Brochure, as its name implies, is to play a propaganda role, so that people who see it can feel the theme that the designer wants to express. The design principle of brochure printing is very important for designers, not only from the text, pictures, colors, layout and other aspects of the brochure, but also from the inside pages, and post-printing is also very important. There are many changes in the form and layout of brochures, which should be treated differently according to different situations when designing. The brochure with few pages and small area should be designed with striking layout characteristics; Colors and images should be clear and prominent; Among the elements of layout design; The text can be larger. For brochures with more yards, due to the more content to be expressed, in order to achieve a unified overall feeling, attention should be paid to the use of grid structure in layout; It is necessary to emphasize the changing relationship of rhythm, leaving some gaps; The relationship between colors should be coordinated as a whole. First, determine the creative ideas, and determine the layout and pages according to the budget situation; And according to the standard layout, the graphic content will be reduced and arranged together in proportion, so as to observe and compare comprehensively and adjust reasonably.

Find out the * * * factors of the whole book, set some standards or use images, arrange these main factors, and then design other factors. Grasp several key points of the book, control the overall layout from point to area, achieve unity in unity and unity in change, and achieve harmonious and perfect visual effects. Tonality and style must be close to the industry characteristics and development stage of the enterprise and fit with the main business. To put it bluntly, big companies are very low-key and simple, and small companies will be very ostentatious and fancy. The strength of the company is inversely proportional to the LOGO size of the brochure. For another example, brochures of real estate companies are usually classic.