First, tap human weaknesses: desire, fear, greed and ignorance;

Explosive thinking is thinking based on pain points, finding human problems and giving solutions. In the past, explosive products were studied because people's nature was to escape pain and pursue happiness, but in the past marketing, people were numb, pain was limited and happiness was endless. Marketing in the new era in the future will definitely bring happiness and beauty to people.

Second, find the selling point of the product, which is the core usp；;

Find the selling point and core competitiveness of the product in the market from the product itself. For example, the selling point and core competitiveness of OPPO mobile phone is taking photos, and the core competitiveness of Xiaomi mobile phone is cost performance. There are too many products in the new era, and the homogenization is serious, so it is difficult to impress customers. What the new era needs is a value proposition.

Third, celebrity endorsement, enhance credibility;

We talked about this in the first episode. People have a psychology called authority. Celebrity endorsement is to use the feelings of stars in people's hearts to link products. For example, some popular celebrity endorsements feel that this enterprise is more powerful in the psychology of customers. For example, the bright moon lens with Chen as the endorsement is the image of linking Chen's strength in people's hearts.

Fourth, channel is king, and channel and marketing are more important than the product itself;

In the past, the channel was king, and whoever owned the channel was the champion. Let's look at why we also sell computers, and Lenovo can rise because Lenovo's channels are doing well. Let's see, Zong Houqing spends 200 days a year putting it on the channel. In the past marketing era, it was all a horse race. Because the channel is more important than the product itself, whoever owns the channel is king. However, when e-commerce rises, it will rush to the channel, and the channel of the new era in the future is the user.

The new seven marketing methods make the performance soar in the new business environment.

Fifth, TV advertising bombing and brainwashing repetition;

I believe everyone in China has a deep understanding. First of all, melatonin has been rated as the worst for ten years in a row, but it has been firmly imprinted in people's minds. This practice has lost its effect on TV, because people spend more time on the Internet and TV stations spend less time. New media is the marketing battlefield in the new era business environment.

Sixth, use information asymmetry;

Now the Internet era has been completely broken, shared by the whole people, with comprehensive information, and information from all over the world can be bought at home.

Seventh, make up stories: this is the element of fooling, so that stories can link people's feelings.

These are traditional marketing methods, and many brands have been made in the past, but in this era, the effectiveness of these methods is not so strong. I don't object to the theory of traditional marketing, because human nature has not changed, because the market in China is huge, but the traditional marketing method has failed in the new era business environment.