20 15 Sudirman Cup is in full swing in Dongguan, and badminton is particularly noticeable at the Fuzhou Strait International Convention and Exhibition Center Sports Expo, which has always been regarded as the "barometer" and "weathervane" of China's sporting goods industry.
In the badminton exhibition area of the Sports Expo, you can see "the first sport in China" and the badminton market in China with the largest sports population base. In fact, judging from the maturity of sporting goods and equipment and the prosperity of business, badminton is likely to become an extremely hot sport in China in the next decade due to the changes in social environment such as the State Council's national policy of developing national fitness, the guiding opinions of developing sports industry and promoting sports consumption market, and even the preferences of central leaders.
20 15 is of special significance to the badminton industry: in March, YONEX has completely recovered the mainland agency right of Guangzhou Wei Jian-the Japanese will do business in China market and settle in Shanghai; Adidas chose to cooperate with a stable large domestic enterprise-more or less in line with the traditional prudent style of German enterprises, and chose Shenzhen as the site. At the Sports Expo, Adidas badminton series was reloaded and four new product lines were released, officially authorizing Shenzhen Hangyue Sporting Goods Co., Ltd., a subsidiary of AVIC International, to become the exclusive agent in China. What new stories will these two sports brand giants bring to the magnificent badminton rivers and lakes?
From the perspective of policies, consumers, channels, markets and products, the badminton market in China will maintain a strong growth momentum for a long time. Although it is impossible to reproduce the explosive growth in 2003-2008, looking at the market development in recent years, the sports industry has risen to a national strategy, and "national fitness" has become the development focus and will become a strong shot in the arm for market development. For more up-to-date information on the development prospect of badminton industry, please refer to "Analysis and Forecast Report on the Development Prospect of Badminton Industry in China from 2015 to 2020" issued by China Lecture Hall.
Sports related departments are discussing the liberalization of national fitness into six major consumption areas, including the opening of badminton venues and government subsidy policies; The new national leadership attaches great importance to sports such as football and badminton, and social capital has invested heavily in football. CCTV5 also began to vigorously promote the badminton column of "Who is the King of the Ball". High-level badminton can be seen in Asia-Pacific and Asia-Pacific regions, and the China market accounts for more than 60% of the global market. The badminton crowd in China is increasing year by year, and a hard-to-find situation still exists in badminton halls in major cities, and the drama of badminton industry is far from over.