Running a baby swimming gym, the biggest pressure is rent. At present, the monthly rent of a shop located about 50 square meters is about 6,543,800 yuan. According to the needs of allocating a caregiver for each swimming pool, four employees are employed, with a monthly salary and other benefits of about 4,000 yuan. Compared with other projects, the water and electricity cost of the baby swimming gym will be relatively large, estimated at 3,000 yuan, and the monthly operating cost will at least exceed 1.8 million yuan. Because this kind of baby's swimming fitness is mainly to provide services, the gross profit margin can basically be calculated according to 100%. Then in order to protect the capital, the monthly turnover only needs to exceed 6.5438+0.8 million yuan. In this way, as long as you have 30 membership cards every month, you can guarantee the funds, and it is not difficult to achieve profitability with the income of single consumption and other projects.

Second, the target customer groups

Mainly for young families with high cultural literacy and certain economic strength. Customers are mainly infants aged 0-36 months. The best time for a baby to start swimming for the first time is less than 4 months. Therefore, it is suggested that pertinence can be strengthened in marketing.

Third, site selection

From the perspective of business form, infant swimming can set up a "newborn swimming center" in the hospital or a "baby swimming pool" in the community. Although the former can reach the target consumer groups more directly and widely, and gain the trust of consumers more easily, it is more difficult for individual investors to get involved without certain channels and opportunities. Relatively speaking, it is more feasible to locate the site in a relatively concentrated residential area. From the past experience, superior traffic conditions are necessary, and suitable parking spaces must also be considered. In addition, because the business content is not simply selling goods, if the investor's financial strength is not very strong, it is not necessary to find a storefront room facing the street. Other houses in the community can also be rented for rebuilding the baby swimming gym. However, this kind of location needs certain marketing means, and the period of business entering maturity is long.

Four. prospect

"Infant industry" is called sunrise industry in 2 1 century. According to industry estimates, 20 million newborns are born every year in China, and the annual sales of baby products reach 2.5 billion yuan, which has huge market potential. 1983, Shanghai opened the first infant swimming training class in China, and then similar classes or swimming centers were opened in major cities all over the country. At present, the market has basically shifted from the initial cognitive stage to the popularization stage. However, except for a few hospitals, there are few institutions and places that provide baby swimming and fitness services, which are basically in a non-competitive stage and have great market development potential. At the same time, infant early training, early education, early potential development and other related projects have considerable market prospects.

Verb (short for verb) risk

The promotion of baby swimming fitness, the most important thing is to pay attention to baby's safety. Once the child's safety is not guaranteed, it will lose the minimum trust of parents. At present, due to some conservative ideas of many grandparents, the promotion of this project is blocked. Therefore, it is particularly important to strictly control all aspects of safety and publicize corporate image.