Real estate hotels, etc. After CR7 achieved initial results, Cristiano Ronaldo began to try to jump out of pure product sales and set foot in the service industry. After that, I began to invest in real estate and bought luxury houses in Italy, Britain, Spain and the United States. At the end of 20 16, C Ronaldo reached a cooperation with American health company Crunch and opened the first "CR7 Fitness" fitness shop in Madrid. In the same year, he also established CR7 hotel chain in cooperation with Pestana Hotel Group, a well-known Portuguese cultural tourism enterprise. Up to now, CR7 Hotel Chain has 7 stores around the world, all of which are located in world-famous attractions such as Lisbon Historic District, Madrid Grand Avenue and new york Times Square. C Ronaldo's hotel has a strong personal style. For example, a general hotel will set up a restaurant in the place with the best view, while Cristiano Ronaldo has set the best view of his hotel as a gym. Residents of superior rooms can also experience the fitness plan designed by C Ronaldo in the gym. At the same time, these hotels have the intimate design that C Ronaldo personally participated in, supporting bars, restaurants and entertainment facilities covered with personal posters, and his handwritten welcome speech-C Ronaldo hopes that his hotel can be different.