Changchun tourism "triple jump" is getting more and more beautiful, flying higher and higher.
After 60 years of hard work and innovation, Changchun tourism has made remarkable achievements; After 60 years of hard cultivation, development and construction, Changchun's tourism industry has achieved a historic leap forward from scratch and from weak to strong. Its development process can be roughly divided into three stages, which can also be said to be "three big steps" and "three jumps".
1978-1995 is the primary stage of Changchun tourism. Bathed in the spring breeze of reform and opening up, Changchun's tourism industry began to take off. By 1984, the city had received more than 7,000 overseas tourists. At this time, Changchun's tourism industry is still in the stage of natural development, and there is no tourism management organization of its own. From 65438 to 0985, Changchun tourism ushered in its own spring. Jingyue Scenic Area Administration was established, Jingyue Scenic Area Tourism Company opened, and Puppet Manchuria Palace established a tourism service company. Happy events followed, and tourists flocked. From 65438 to 0986, Jingyue Scenic Area Administration was renamed Changchun Scenic Tourism Bureau, which was in charge of the city's tourism work. Since then, Changchun's tourism industry has been brought into the track of industry management, and Changchun tourists have started their entrepreneurial journey. 1988 Eight Jingyuetan was approved by the State Council as the second batch of national key scenic spots. 1989, Jingyuetan was approved as a national forest park by the Ministry of Forestry. 1992 is the year of tourism. Due to the holding of the first Changchun Film Festival, the number of overseas tourists reached nearly 40,000, a record high.
1995 -2004 is the foundation stage of Changchun tourism. 1In August, 1995, the autumn wind was cool, and the Jingyuetan Tourism Economic Development Zone in Changchun was established, which was a milestone in the development of tourism in Changchun. In September, 1996, Changchun Scenic Tourism Bureau was renamed Changchun Tourism Bureau. During the period of 1998, Changchun passed the acceptance of the National Tourism Administration and was awarded the first batch of excellent tourist cities in China. This is a very weighty brand, and Changchun tourism has since stepped onto the national stage. In the same year, Changchun Ice and Snow Tourism Festival was staged wonderfully and gradually developed into one of the important tourism festivals in Changchun. In 2000, the Municipal Party Committee and the Municipal Government decided to merge Changchun Tourism Bureau with Jingyuetan Tourism Economic Development Zone, forming a new situation in which Jingyuetan is the leader and the policies, systems and mechanisms of the development zone promote the development of tourism in the city. In the same year, the Puppet Manchuria Palace was handed over to Changchun, and Jingyuetan Tourism Economic Development Zone was responsible for planning, restoration, management and utilization. Changchun tourism began to appear frequently in major tourism fairs and expositions at home and abroad, and its popularity was greatly improved.
Since 2004, it has been a golden growth period of Changchun's tourism industry with great development, prosperity and leap. In 2004, the Municipal Tourism Bureau became independent from the development of Jingyue and officially became a government department, and the government's efforts to lead the development of tourism were further strengthened. In 2006, the Seventh Plenary Session of the Tenth Municipal Committee identified tourism as one of the top ten industries that Changchun has been cultivating, and set up a tourism development office to promote the rapid development of tourism projects. New ideas, people are United and full of vitality. In recent years, our city's tourism front has innovated and developed ideas, integrated characteristic resources, accelerated the construction of factors and expanded market players. The government-led development strategy has been continuously strengthened, and the construction of key projects has been steadily advanced. Large-scale festivals have far-reaching influence, tourism marketing is vivid and colorful, and the overall strength of tourism has been significantly enhanced. Changchun tourism is striding forward along the track of big industry, big development and big leap.
Develop tourism scientifically, serve people's livelihood and make people happy.
Tourism is one of the most powerful and promising emerging industries. In recent years, Changchun has adhered to the guidance of Scientific Outlook on Development, adhered to the principle of government-led, scientific planning and creating fine products, and paid close attention to the construction of major tourism projects, which has promoted the rapid development of tourism; At the same time, combine the development of tourism with the service of people's livelihood, build scenic spots for the people and hold festivals for the people. Serve the people's livelihood and make the residents of this city full of happiness.
Changchun Municipal Party Committee and Municipal Government attaches great importance to the development of tourism, with broad vision and clear thinking. Policies and industrial regulations such as Opinions on Accelerating the Sound and Rapid Development of Tourism in Changchun, Measures for the Administration of Tourism in Changchun, and Interim Provisions on Rewarding Travel Agencies with Outstanding Contributions to Receiving Domestic and Foreign Tourists have been formulated one after another, providing the necessary policy environment and legal environment for the development of tourism. In 2009, the city's tourism industry development conference was even more enthusiastic. At the meeting, the goal and direction of the future development of tourism in Changchun were not only clarified, but also it was decided to arrange 30 million yuan of special funds for tourism development every year for the start and construction of tourism projects, and a series of supporting policies were introduced, such as land for tourism project construction, tax relief for tourism enterprises, and incentives for tourism commodity research and development enterprises. The strong leadership of the government has made Changchun's tourism development momentum strong and full of confidence.
To do a good job in tourism, we must have scientific planning. In recent years, Changchun adheres to the principle of "planning first, planning first, creating excellent products", focusing on the development and construction of key projects, and fully promotes the construction of tourism products and tourism infrastructure, which has injected a strong impetus into the development of tourism. Changchun Tourism Development Master Plan (2008-2022) was compiled in May 2008 and passed the expert review in June this year. Over the years, tourism departments at all levels have actively promoted the construction of tourism supporting facilities, and promoted the continuous improvement of the six elements of tourism: "food, shelter, transportation, travel, shopping and entertainment". By August this year, there were 152 travel agencies in Changchun, including 2 1 international travel agencies. There are more than 300 star-rated hotels and various fashion hotels, including 4 five-star hotels and 4 four-star hotels 18. In recent years, the tourism management departments of counties (cities) and development zones have gradually improved the institutional setup and staffing, actively planned and promoted the construction of major tourism projects, and defined the tourism development goals, positioning and related products. The pace of tourism integration between urban and rural areas in Changchun has been accelerating. At the same time, the education and training work in tourism professionals has been carried out in depth, the law enforcement of tourism has been continuously strengthened, the construction of honest tourism has achieved remarkable results, the city's tourism market has become more standardized, and the service level in tourism professionals has been comprehensively improved.
Grasping the development of tourism industry is to better serve the people's livelihood and serve the people. The summer festivals, ice and snow festivals, automobile festivals and agricultural fairs held in Changchun are all aimed at paying attention to people's livelihood and benefiting the public. In the arrangement of activities and the construction of products, we should emphasize the participation of citizens, and strive to make the general public happy by participating in activities, so that tourism can become a livelihood project close to the citizens and serve the society. At the opening ceremony of previous summer festivals, citizens were pleasantly surprised to see a series of wonderful activities, such as hot air balloon competition, model airplane flight show, hot air balloon collective wedding and so on. Carnival night attracts more than 10 million citizens every year. Hot air balloon ignition and float parade, such as "dragon dance", meander around the float. People take pictures, smile and enjoy the coolness at night and the fun brought by summer festivals. People are pleasantly surprised to find that in Changchun, the same can be done in summer. "We just want to hold a happy festival for the citizens and make them happy." Changchun Mayor Cui Jie said. Professor Wang Dawu, a famous tourism expert in China and director of the Tourism Research Center of Shanghai Academy of Social Sciences, said: "Changchun Summer Resort is the first tourism festival product that is closest to people's lives in China." Leisurely, cheerful, joyful and romantic, this is the most beautiful "Summer Symphony" in the grand movement of "Love is Harmonious and People's Livelihood" written by Changchun Municipal Government!
Great progress has been made in project construction and product development.
Yang Zhijin, vice chairman of the China Federation of Literary and Art Circles, wrote: "The beauty of Changchun can be seen everywhere. It is bright, atmospheric, connotative and tasteful. " The beauty of Changchun embodies the efforts of people in this city and tourists in Changchun. With the efforts of the whole city, Changchun has ushered in the climax of tourism project construction and tourism product development. One tourism project surprised the audience, and a batch of tourism products made people feast their eyes.
The restoration project of the Puppet Manchuria Palace Museum lasted for three years, protecting and repairing 3 1 building, fully restoring the original appearance of the Puppet Manchuria Palace, successively completing the construction of the exhibition hall of the history of the occupation of Northeast China and the racecourse, and building a relatively complete and unique warning education exhibition system, with the number of visitors doubling; Jingyue Golf Course, Northeast Tiger Park, CITIC Agricultural Expo Park, Convention and Exhibition Center Complex, Changchun Automobile Museum and other key tourism projects in provinces and cities have been built. A number of leisure tourism projects such as Shuangyang Donghua Manor Project, Yulong Hot Spring and Karabao Flying Club have been developed and built. A number of major tourism projects such as Changchun Science and Technology Cultural Center, Changchun Mulia Super Five-Star Hotel and Shopping Center are progressing smoothly. According to statistics, from 2006 to 2008, the city developed and constructed 52 tourism projects 152, and accumulated investment in fixed assets 109 billion yuan.
This year, Changchun will focus on the construction of a number of key projects, such as Changchun Tourism Service Center, Laochangying Reconstruction, Chang Ying Century City Phase II Project, Changchun International Automobile Exhibition Hall, Automobile Culture Industrial Park, Changchun World Sculpture Park Upgrade, Provincial Science and Technology Cultural Center, Changchun Optical and Mechanical Museum, and Jingyue Vasa Museum. Accelerate the launch of FAW Group's automobile production sightseeing line, accelerate the development of community heritage products that reflect the initial characteristics of the construction of old industrial bases, and continuously improve the level and cultural taste of tourism products.
Changchun's tourism products are becoming more and more abundant and more popular with tourists. At present, six characteristic tourism brands have been formed, including ecological ice and snow tour, puppet Manchu relics tour, sculpture art tour, film culture tour, automobile industry tour and festival exhibition tour. Among them, the Puppet Manchuria Palace Museum was rated as a national 5A-level scenic spot, Jingyuetan National Forest Park, Sculpture Park, Chang Ying Century City and Lianhuashan Ski Resort were rated as a national 4A-level scenic spot, and the Zoo and Botanical Garden and Jilin Natural Village were rated as a national 3A-level scenic spot. In the future, Changchun will firmly establish the concept of grand tourism, focus on the construction of tourism products in five aspects: urban history, urban culture, resource characteristics, leisure tourism and urban construction, and strive to create good conditions for the development of tourism.
Large-scale activities activate the big market, and the northeast group "turns"
Changchun, a pearl in the black land of Northeast China, is beautiful, elegant, tolerant and atmospheric. A reserved city depends on what inspires her enthusiasm and boldness. Rio de Janeiro, the samba capital, is full of carnival enthusiasm everywhere; Madrid and Lisbon, the hometown of matadors, inspire bloody courage; In Paris, romantic city, people are eagerly looking forward to the International Fashion Festival. Changchun is beautiful and the scenery is very good. How to let the outside world know about Changchun, yearn for Changchun and make the tourism market bigger and stronger? In recent years, Changchun has also made great efforts on the word "big".
Big events activate big markets. Tourism economy is a typical eyeball economy and attention economy, and it is an effective way to enhance the city image with the help of influential large-scale activities. In recent years, Changchun has actively undertaken large-scale national tourism activities, actively organized and participated in exchanges and cooperation between domestic and foreign tourism industries, and has taken advantage of the situation. The scale and momentum of tourism promotion are getting bigger and bigger, and the tourism image of "summer city and ski city" is becoming more and more distinct. In 200 1 year, the first tour ceremony of the national sports fitness tour was held in Changchun; In 2005, Changchun held the China Northern Tourism Fair, which played the strongest voice of "Changchun" in ten northern provinces and cities. 2006 China (Changchun) Northeast Asia Tourism Commodities Fair was successfully held in Cultural Square. In 2009, the launching ceremony of the National 100-city Tourism Publicity Week was held in Changchun. As one of the six host cities in China, Changchun was highly concerned by the media of Zhongzhi, and so on. The success of a series of national-level activities has set off a "Changchun wind" in the domestic tourism industry, which has stimulated the continuous growth of the number of tourists at home and abroad.
In terms of overseas market development, Changchun city takes characteristic tourism products and festivals as the carrier, and continuously consolidates the Japanese and Korean markets by holding promotion conferences and press conferences abroad and inviting overseas tourists to visit and exchange. In 2006, an exchange meeting between Changchun and Korean tourism industry was organized. All the presidents of Korea 10 Market Tourism Association were present, and a cooperation agreement was signed with Changchun Tourism Bureau. That year, the number of Korean tourists soared, surpassing Japan for the first time; Since 2007, during the annual Ice and Snow Festival, an ice and snow tourism exchange meeting between Chinese and foreign travelers in Changchun has been held to vigorously promote the Changchun ice and snow brand in domestic, Hong Kong, Macao and Taiwan and Southeast Asian markets. In April this year, the Municipal Tourism Administration and the Hong Kong Office of the National Tourism Administration jointly held a promotion meeting of Changchun tourism products in Hong Kong, which was attended by nearly 100 Hong Kong travel agencies and media reporters. The scale and influence of this meeting are unprecedented. At the same time, relying on the "Ice and Snow Festival" and "Summer Season", Changchun has been constantly expanding and strengthening international sports brands such as "Vasa" and "Li Ding", attracting a large number of European and American tourists, and further improving the popularity and share of Changchun tourism in the international market.
Singing the "Great Northeast" tourist line, the five cities joined forces to enter the market. The TV series "Braving the Guandong" was popular, and the two people in the northeast happily turned around. The great northeast is becoming more and more attractive, attracting more and more people's attention. Northeast is a family, and Northeast tourism is a family. At the initiative of Changchun City, four cities in Northeast China were established in 2006, and Anshan City joined in, forming a regional tourism complex pattern of "4+ 1" cities (Shenyang, Dalian, Changchun, Harbin and Anshan). Over the past few years, cities have been closely United, and * * * has gone to major tourist destinations at home and abroad to carry out publicity activities and jointly promote the "Great Northeast" route, which has received enthusiastic response from the tourism industry everywhere. This mode of jointly developing the market has not only achieved tangible results, but also created a precedent for regional tourism cooperation in China, which has been fully affirmed and popularized by the National Tourism Administration. At present, "Great Northeast" has become a "hotline" in China. The combination of cities in Northeast China makes scenic spots crowded together and makes Changchun's tourism products more competitive and attractive.
Cooperate with civil aviation and media. Explore the market together. The tourism department of Changchun actively cooperates with China Southern Airlines, and wherever the Changchun route is opened, Changchun tourism products will be promoted. This "passionate love" relationship expands and enriches tourist routes, promotes the in-depth development of tourism products, and achieves the goal of mutual benefit and win-win. To expand the tourism market, it is inseparable from the vigorous publicity of the media. In recent years, the tourism department of Changchun City has been promoting the overall tourism image and important tourism products of Changchun City through strong media such as CCTV, Xinhua News Agency, People's Daily, Tourism Channel and China Tourism Newspaper. Live broadcast of the opening ceremony of the Ice and Snow Festival on CCTV for two consecutive years has aroused strong repercussions in the domestic tourism industry; Actively organize relevant news media at home and abroad to carry out targeted publicity and promotion of Changchun tourism products, and the popularity and reputation of Changchun tourism have been continuously improved.
In recent years, Changchun has been awarded the titles of "Top Ten Conference Tourism Destinations in China" and "Top Ten Best Exhibition Cities in China". At the beginning of this year, Changchun was named "Top 100 Cities in China in 2009" at the "China City Tourism Competitiveness Promotion Summit Forum" held in Beijing.
After 60 years of ups and downs, the development of tourism in Changchun witnessed the brilliant changes of an industry. On the occasion of celebrating the 60th anniversary of the founding of People's Republic of China (PRC), we sincerely wish our great motherland Changchun and Changchun tourism. We believe that with the joint efforts of all the people in Changchun, Changchun's tourism industry will surely achieve rapid development.