In the real society, business plan plays an increasingly important role. A business plan is a written summary of the business that an entrepreneur plans to create. Presumably many people are worried about how to make a business plan. The following is my carefully organized business plan: product and service introduction, welcome to read the collection.

Product (service) introduction

The product introduction should include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products, etc.

In the product (service) introduction part, entrepreneurs should make a detailed description of the product (service), which should be accurate and easy to understand, so that non-professional investors can understand it. In general, product introduction should be accompanied by product prototype, photos or other introductions.

Personnel and organizational structure

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. And human resource management is a very important link.

Because of the development of today's society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage such resources well.

In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors.

Experience and past success are more convincing than a degree. If you are going to leave a particularly important position to an inexperienced person, you must give a good reason.

Further reading

How to write the gym business plan?

catalogue

First, the entrepreneurial background

Project background

Second, entrepreneurial ideas.

Project introduction, project management and project advantages

Third, the team introduction

Advantages of team members

Fourth, market analysis.

Market research and industry prospect analysis, competition analysis and disadvantage analysis.

Verb (abbreviation of verb) organization and site analysis

Organizational structure, site selection, reference site selection type, specific site selection requirements, target consumer groups, business area positioning, and decoration standard positioning.

Intransitive verb sales plan

Marketing plan and marketing strategy, specific operation process, fitness plan 123

Seven. budget

Budget table and fund raising

Eight. appendix

Balance sheet and income statement

First, the entrepreneurial background

1, project background

Research and investigation in recent years show that the physical health of college students is not optimistic, such as physical decline, easy to get sick and so on. This not only affects college students' current study, but also has a noticeable influence on their future career. Especially in recent years, the popularity of sports activities such as NBA and Premier League has stimulated the desire of college students to show their elegance on the field. Nowadays, college students all hope to strengthen their physique through physical exercise. However, the exercise facilities provided by schools are relatively old, and the fees for gyms in the market often exceed the affordability of college students. Therefore, opening a gym for college students has a bright future.

Considering the lack of gymnasiums for college students in Fuzhou, it is planned to choose the university town as the starting point for starting a business. With its huge student group and advantages in sports, we can foresee that we have huge market space and development space.

Second, the idea of starting a business.

1, project introduction

We plan to build a gym, centered on the university town, with students from nearby universities as our main customers and customers from the surrounding society. In the early stage of the project, it is planned to lease a big warehouse at a relatively low land price. Relevant supporting facilities include: 5 treadmills, 1 five-person comprehensive trainer, 1 sitting and kicking trainer, 1 chest muscle pressing trainer, 1 downhill weightlifting bed, 2 arm strength trainers, table tennis table, billiards table, board game equipment, etc.

2. Operation of the project

Situation analysis: In the early stage, due to limited facilities and low popularity, customers' awareness of us was not high.

Corresponding countermeasures: first of all, we must seize every customer who comes in. In the early stage, I plan to tailor the fitness program for every customer who comes to visit, and strive for a special coach to guide and train each customer. Leave a good reputation and good image among customers, and open our market in the university town through word of mouth, so as to gain a firm foothold. After the later development, firstly, expanding the area, updating the equipment, introducing new equipment, and increasing the number of professional coaches. And it may develop into the only professional fitness chain for college students in China.

3. Advantages of the project

There is no well-equipped gym near the university town, and the price is suitable for college students. And even if there is, there is no professional fitness team mainly for college students. The demand for good physical fitness in modern society urgently requires us to change ourselves and improve our physical fitness. In junior high school and senior high school, we have little opportunity and time to exercise under academic pressure, and there is plenty of time in college, which is at the turning point from school to society. Having a good body is very helpful for us to go to the society and the workplace. Nowadays, many professional interviews put appearance first. As the saying goes, good health is the capital of revolution. Therefore, it is the demand of modern college students to strengthen exercise and physical fitness. This is a growing emerging social demand.

4. Team advantage

Our team has students majoring in physical education, professional fitness knowledge, excellent management and marketing strategies and enthusiasm for the cause.

Third, the market analysis

1, market research and industry analysis

College students, a group of people who are always ahead of fashion and ideological trends, with the development of China economy, fitness, a healthy and fashionable industry, is becoming more and more popular, so college students will naturally not fall behind.

On the one hand, for college students, fitness is not a very simple and casual consumption. College students have no fixed financial resources, and they usually have classes, so their free time is limited. On the other hand, what can gyms do to attract more college students to become their members? As potential consumers, there is no doubt that college students will be the main consumers of gymnasiums in the future. In a sense, this is a long-term investment, but it is definitely worth it, not to mention the immediate return, but it is relatively less. Why not?

At present, college students are mainly born after 80s and 90s. This group grew up with the rapid development of China's economy, and the Internet is a part of their daily life. Therefore, the characteristics of this group are open-minded, easy to accept new things and dare to try new things. For such a group, the traditional fitness programs in colleges and universities obviously cannot meet their basic requirements. At present, there are many colleges and universities in Fuzhou alone, and it is of great significance to develop this college fitness market. After investigation, it is found that the average monthly consumption of college students in Fuzhou is around 750 yuan, but it takes at least 3,000 yuan to apply for a Limeijian annual card. For an ordinary college student, it is impossible to bear such high fitness consumption. There is no doubt that it is just a luxury fantasy for college students in Fuzhou to get fitness exercises that suit them. To this end, we opened this gym in a targeted manner.

Combined with the geographical location of the university town far away from the urban area and the huge consumer groups in the city, this location can attract more college students and the competitive pressure is relatively small. Because most college students have the habit of group consumption, the exercise time is relatively concentrated, the tasks and pressures of study and community are relatively heavy, and more physical activities are needed to decompress. And we have professional physical fitness coaches, who can make relatively perfect fitness plans for different students to meet their needs.

At present, the fitness methods in most schools are relatively simple and the content is relatively boring. Some students are anxious about the effect of their exercise and have a strong desire to express themselves. They hope to gain more successful experience through physical exercise. According to customers' requirements, set the most suitable fitness method for them in a planned way.

Boys' Market: In the business circle near the dormitory of Normal University and Duff University, we will set up fitness programs, mainly to exercise muscles such as thighs, chest, abdomen and arms.

Girls' market: When the boys' market tends to be stable, we will set up fitness programs such as yoga, Pilates and Sherbin near Duff and Normal University.

Psychological analysis of college students;

From the standpoint of consumers, it is nothing more than the words "good quality and low price", but these words are even more important for college students who have no stable source of income after all. First of all, I have a budget in mind, and make a choice on the basis of this budget to make sure that the price of this gym will not be very high, and it should be in line with my own ability. Some gyms have special packages for students to see if they are suitable for them. Ask the students around you if they were or were members of the gym. Don't take detours. Pay attention to the advice they give you. Most of them are important because I didn't pay attention before. Considering the convenience of transportation, most college students go to the gym on Saturday and Sunday. In that case, it is very important whether there will be traffic jams and how long it will take to get there. Don't spend all your time on the bus. If the price is acceptable, the transportation is convenient and the reputation is good, you can communicate with the member consultant of the gym.

Then, in view of the current consumption mentality of college students, formulate corresponding marketing plans.

Analysis from the perspective of gym: Now more and more college students go to the gym. Although the annual cards and packages for college students will be relatively cheap, small profits but quick turnover are still a big cake. So what can we do to get as many cakes as possible? Ordinary college students will be attracted by the price first. For example, when the annual card of Haosha Gym is promoted to 399 yuan a year, many people will stop and have a look. Then there must be a member consultant with more professional quality and experience. There is also the initiative. Under normal circumstances, membership consultants will attract the attention of college students who want to exercise by distributing leaflets. Then let them try to take classes through experience. At this time, the member consultant needs to know the customer very well, which will make the students feel that they will not be cheated. This is what students fear most. Let them worry about it first. The general price war should be launched after asking the specific needs of students, and taking interested students to the gym to experience their interests. For example, group gymnastics class can help her learn what she wants to learn, exercise team consciousness and enjoy fitness; Spinning exercises your heart and lung function, which is very helpful to lose weight; Instruments can exercise your muscles and muscle strength, and have a good shaping effect. Try to make him feel that the facilities, coaches and courses in this gym can meet his needs and suit him very well. After her interest is satisfied, other things just need to be briefly introduced, so remember to get to the point. The price is discussed after all the things are introduced, otherwise students will think that you are cheating money instead of introducing services, and it is difficult to succeed. Finally, there is a golden principle, always consider for customers, except hardware, service attitude determines everything.

In the future, more and more college students will enter the gym, and the fitness service for college students will certainly become more and more perfect. I believe that it will eventually be a win-win situation for students and gyms.

2. The current distribution of colleges and universities in Fuzhou University Town: There are at least six or seven colleges and universities in the region, which means that our market can be very extensive and will not be limited to one college.

3. Competition analysis

Because the operating cost of our gym is relatively low, our equipment will be thinner. Compared with the same period last year, many large gymnasiums have relatively large gymnasiums with complete equipment, stable customers and stable income. It can be said that it is deep pockets. If they find the fat of college students, it will be difficult for us to compete with them.

In addition, suppose we operate normally. Do not rule out new competitors to join. For example, a fitness institution similar to ours is the College Student Fitness Club. Because we have no patent, and the threshold of this industry is relatively low, we can't monopolize the business.

4. Vulnerability analysis

And it is difficult to survive in many universities. When our initial investment can be recovered is the key issue. If the funding gap is large, the gym may not operate normally.

Iv. organization and site analysis

1. Organizational structure: marketing center, finance department, regional office, development department, marketing department and stores.

2. Location selection

Choose an area where the rent is relatively low and the universities are relatively concentrated, which is just suitable for the location of our gym.

3. Reference location type

(A) the setting of business circle

(1) A business district with mainly walking.

Pedestrian business districts, such as commercial districts and residential areas, are centered on shops, with a radius of about 500 meters, and are mainly accessible, fast and convenient.

(2) The vehicle moving line is the main body.

For example, near intersections and suburban main roads, most of these business districts are located in suburbs or off-duty routes, with convenient parking spaces and good visual effects, which can meet the needs of mobile vehicles.

(b) Business districts are classified by regional size.

According to the size of the region, there are the following types.

1, adjacent center type

Its business circle is set in a radius of about 200 to 500 meters, that is, the pedestrian business circle, which is distributed in densely populated places or commercial centers in various regions.

2, regional center type

Its business circle is generally set with a radius of 1 km, which is called life business circle.

3, large area center type

This is a broader business circle in the regional center.

4. Suburban type

Usually refers to the place where bus lines are assembled, and you can transfer to buses to form a traffic intersection.

5. City type

The scope of the business circle may be around the whole city, and its traffic flow or people flow may come from all directions.

(3) Specific site selection requirements:

The rental price of the venue is relatively cheap, and the venue area is relatively large. Try to find the intersection of several circles in a circle centered on the university. In this way, the radiation range of the store will be larger.

There should be places where college students often pass. You can often communicate face to face with college students. Understand what college students' consumption orientation is and how much they spend.

(D) Target consumer group positioning

(1) According to the ideas and concepts of the company's business strategy,

Guest A: It's a new freshman. The target age is generally between 17 and 18.

Class B customers: Generally speaking, they belong to the target group who have been in college for one or two years. The age is generally between 20 and 22.

Class C customers: generally speaking, they are consumers who are going to the society. The age is generally over 22 years old.

(2) by ethnic group:

Class A customers: a kind of "nightlife" that pursues entertainment, enjoyment and habit, mainly young people aged 16 to 25, such as singles, young students and night office workers;

Class B customers: One kind is people who are used to fast-paced life.

(V) Positioning of business areas

According to the company's business philosophy, future competition demand and anti-risk ability, the company defines the stores to be opened now and in the future as three categories, divided by region:

Grade A store: 400 ~ 600 ㎡; (applicable to preparation period)

Class B stores: 800 ~ 1000m2 (suitable for medium-term development)

Class C stores: upper and lower floors, each floor is about 800㎡ (suitable for later development).

(VI) Positioning of decoration standards

In order to reflect the company's unified storefront image and decoration style, the company will carry out storefront decoration according to the following standards:

A, floor-to-ceiling glass;

B, air conditioning, fans, exhaust fans, sewers;

C, moisture-proof floor tiles; Install a sponge pad if necessary.

D. Toilet: two squats and one station (male), wash basin, full brick wall and moisture-proof floor;

E. The store LOGO is made of acrylic transparent film with indoor lighting;

As our brand continues to grow bigger and stronger, our storefront decoration will adopt better decoration design and decorative materials.

Six, marketing planning

1, marketing plan and marketing strategy

Marketing mode:

By adopting the time card system, customers will introduce ways to attract more customers to exchange membership cards, establish a new exercise mode for different groups of people to exercise together, relieve the pressure of waiting for fitness through games such as board games, appropriately set up mixed sports for men and women, increase outdoor activities, give back the exercise effect and provide exercise suggestions after weekly exercise, and hold the activity of "Mr. University Town".

Marketing strategy: take the price advantage route, professional consulting team, tailor-made fitness program, customer-oriented, the only professional gym for college students at present.

2, the specific operation process

Our core idea: Excellence is not good enough!

Service concept: do every little thing well and try to bring more joy to customers! Targeting is challenging. Around the above ideas, our team has formulated the following specific marketing models:

(1) Before the opening of our store, we mainly publicized it to the surrounding universities in the form of leaflets. The contents of the publicity include: we are in the form of monthly card and annual card, with low price, professional service and professional fitness instructors. At present, we are the only gym dedicated to college students' fitness. On the opening day, the top ten customers can get our one-month experience card for free.

(2) Because there may not be many customers at first. Therefore, we tailor the most suitable fitness program for every customer who comes. Our coach will always ask customers for advice, give advice and guidance.

(3) After the fitness programs of our first clients are completed, I believe. These customers will be the best proof of our brand and publicity. Therefore, our publicity page will be transferred to the publicity stage based on customer word of mouth.

(4) Of course, we give different exercise plans according to the needs of each customer:

Pricing scheme: monthly card: 120 yuan/month (monthly subscription)

The second card 80 yuan/time, (one-time, suitable for weekends)

20 yuan, Lijia Wang, (one day)

Term card 450 yuan/term (including term)

(5) Sales cycle: divided into three cycles.

Peak season: just before and after the start of school, we will offer discounts on purchasing season cards and monthly cards to attract students to buy them.

Off-season: After school starts and before holidays, we can hold outdoor activities, board games, table tennis and other projects to reduce expenses and keep students' enthusiasm for fitness.

Holidays: Provide holiday training classes and summer camps to attract nearby tourists.

3. Fitness Plan 123

This part is our specific fitness plan for different types of customers. The following programmes are designated by gender:

When a man shows his figure, the best place should be the chest muscles, arm muscles, abdominal muscles and other body parts. So for male college students, we mainly use strength-based fitness methods to enrich your whole body.

Compared with women, we pay more attention to the training of women's flexibility and exercise them with necessary strength. So we mainly take yoga, group gymnastics and boxing as the main training methods for female college students.

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