1, enhance brand power; 2. Reduce the cost of operation and management; 3. Reduce CAC4 and increase ARPU; 6. Increase the repurchase rate; 7. Reduce the vacancy rate of the site; 8. Enhance the user experience; 9. Strengthen the monitoring of managers; 6. Humanized data analysis and decision-making 10, truly internetized 1, to enhance brand power.
In this face-to-face era, if your system is only used for simple internal member management and financial statements, it is really Altman!
A good management system must be able to help the brand enhance strongly. In today's mobile Internet era, it is mainly reflected in the official WeChat official account packaging, the image display of mobile phone official website, the image display of coaches and courses, and the mobile phone marketing gameplay.
Many venues have tasted the sweetness, and built their official WeChat account into a high-performance and multifunctional mobile official website with three-body cloud, which directly or indirectly brought more value!
However, some venues are willing to spend huge sums of money to decorate venues and purchase equipment, but they are not willing to spend small sums of money on WeChat operations and brand packaging that gather massive popularity. It's incredible!
2. Reduce operating and management costs.
This seems to be a cliche, but how many people really understand it? How many people know how to do it?
The application of an excellent management system can help venues reduce management costs as much as possible. For example, to realize paperless office, all operations are informationized and networked, which not only facilitates data storage and archiving, but also saves the expenses of paper, pens and other consumables!
For another example, based on the perfect financial statistics function of the system and the efficient management of employees/sales/members, at least 1-3 staff should be reduced, only 1 financial staff should be retained, and the administrative department should reduce 1-2 staff as appropriate. Simply calculated, the salary of 4000 yuan/person/month can save 5- 15 a year.
For another example, signing in or entering the venue by scanning the code on the mobile phone not only saves the cost of purchasing and making physical cards, but also saves the pain of members carrying cards, which is a win-win situation!
3. Reduce CAC
CAC, that is, CustomerAcquisitionCost, refers to the cost of acquiring customers, such as buying advertisements, marketing activities, hiring and dispatching, and part-time jobs.
At present, most gyms get customers by commenting on the public and placing orders, and then there is no more! Especially the advertising model similar to the public comment burning money, CAC knows that it is really not low!
Is there an effective way to reduce CAC? Of course there is! Marketing methods such as national bargaining and team warfare in the three-body cloud system are practical weapons to reduce CAC!
Case scenario: A national bargaining activity is carried out in a venue, and the annual card with the original price of 3,800 yuan can be cut to 1000 yuan at the lowest. At the same time, the average price that everyone can help cut is set as 10 yuan, which means that 280 people are needed to help cut to 1000 yuan. Then, the members of 10 venue successfully participated in the bargaining activity, and the total number of people who helped to cut was 2,800, that is, 2,800 people saw the activity and got to know the venue, which gained wide word-of-mouth communication. Assuming that the conversion rate is 1% and 28 people are converted into paid members (if the brand and activities are well packaged, I believe it will far exceed 1%), then there is no need to calculate!
What's more, the actual cost of this marketing activity =0 yuan!
4. Improve ARPU value.
ARPU, that is, AverageRevenuePerUser, the average income of each user, in layman's terms, is the income that the fitness club gets from each member in a period of time. Obviously, the higher the ARPU value, the more thoroughly the value of a single member is tapped.
An excellent management system must be able to help venues deeply analyze member data, effectively activate old members and enhance the value of secondary development of members.
The "data cube" of three-body cloud movement is extremely powerful and unique in this respect. Under the Data Rubik's Cube, the fitness habits, states, hobbies, frequencies, constellations, birthdays, expiration dates, remaining time and other data of all gym members are clearly presented to you through intelligent analysis, so that your member consultants can be more accurate, considerate and efficient in selling and tracking services!
Based on the big data analysis model, it can provide more value development for members, such as healthy meals, parents' courses, sub-health physiotherapy, fitness equipment, outdoor activities, marathon training camps, football physical training, family-style health consultants and so on. Therefore, the overall value of ARPU will be improved, and finally the efficiency of the venue will be improved!
5. Increase the repurchase rate.
The repurchase rate is one of the indicators of ARPU. The reason why it is listed separately is because it is too important!
From the repurchase rate and amount of personal education, season cards, annual cards and other products, we can well judge the overall loyalty, trust, dependence and satisfaction of members to the venue, which is also an important reference for the healthy development of the venue!
There are three factors that affect the repurchase rate of members:
1) Reasonable and affordable fitness software and hardware environment.
2) High-quality appointment, class and private education experience.
3) Accurate and intimate customer tracking service
The above points 2 and 3 need to be supported by an excellent management system!
6. Reduce the vacancy rate of venues
Most gyms attach great importance to one data, that is, floor efficiency. There are two latitudes to improve efficiency: space and time.
Space-Maximize the maximum number of students in a limited venue area at the same time, which can not only improve the internal strength through the design and layout of the venue and the operation of the course content, but also expand the effectiveness of the venue by releasing outdoor small group classes and fun run Club, so that the business can jump out of the venue without being limited by the venue! At this time, tools such as the activity release of three-body cloud movement will come in handy.
How to effectively use and maximize the value of time-leisure venues is a headache for many venues. At this time, we can improve the utilization rate of coach resources and teaching saturation through enterprise toB services (such as on-site recess stretching, afternoon tea lectures, enterprise consultant physical examination, white-collar sub-health physiotherapy, etc.). ) and targeted population courses (such as housewives, children, prenatal pregnant women, postpartum rehabilitation, etc. ).
So how to screen these precise people and get in touch with them? If you study big data analysis and member tracking service management in three-body cloud system, I believe you will gain something!
7. Improve the user experience
Fitness is a service industry that pays great attention to user experience, which everyone must agree with! But now all kinds of common phenomena such as hard selling, coach selling, not buying annual cards, not letting people go out, poor service tracking, opaque information and so on. Which one can adhere to the service experience? !
Sometimes, members' needs are actually very simple. For example, they can pay online through WeChat, know when they can attend classes, know the remaining time and times of their membership cards and personal training cards at any time, see their daily fitness data and changes, see their recent fitness time and frequency, and give anonymous feedback and suggestions to coaches or courses. Yes, it is such a simple requirement, and I believe many venues have failed to do it!
The three-body cloud and WeChat official account are perfectly connected to fully meet these consumer needs, and the user experience will naturally come up!
In addition, the user experience is also reflected in the venue's tracking service for members, which requires the system to have accurate and humanized data statistics, analysis and processing capabilities, such as knowing when the members' birthdays are and automatically sending birthday wishes, and knowing how long the members have not come to class, the coach can kindly remind and care.
Losing the card is the injury of the venue and the pain of the members! Mobile phone WeChat official account interactive Internet perfectly solves this problem, which is reflected in the functions of WeChat online class reservation, online renewal, online booking of healthy meals, fitness data synchronization, fitness report exposure, membership card inquiry, fitness information inquiry, coach course evaluation, etc. These three-body cloud movements have been fully realized!
To sum up, it can be summarized as: solve the membership problem, make members easy to use, fresh and fun, show off, and make members feel a sense of belonging!
In addition, for the system, the boss and employees (including coaches) are also users, and they are equally considerate in the use experience, so I won't go into details here, who knows who uses it!
8. Improve the monitoring of managers.
I believe all managers or bosses are more concerned about this.
For sales: which member consultant has increased the number of potential customers today? How many phone calls were made? What is the order quantity of each member consultant on that day? How did the sales supervisor follow up?
For coaches: What is the amount of private lessons for each coach today? What are the members' comments and feedback on the personal trainer? Which class has the highest attendance? Which team coach is the most popular?
Venue: What is the sales volume and odd number of today, this week and this month? What is the number of people who make appointments and cancel classes in private education today? How many members signed in that day?
All the above problems reflect whether the venue managers' monitoring of the overall business of the venue is in place, timely, convenient and accurate enough, so as to help managers and decision makers analyze and make adjustments in time according to the current situation. And an excellent management system should have this kind of functional design.
9. Humanized data analysis and decision-making
Data is a business intelligence analysis tool. Many people are talking about big data, but how does the gym play with the data and how to use the data reasonably to add value to the venue? Many people have not studied it too deeply.
We believe that the big data of the gym can be summarized as: everything is visualized and the operation has a foundation, and the result will be realized!
As mentioned above, the visualization of all business data is conducive to the comprehensive monitoring of managers. Moreover, the data must be presented directly, and it is no longer necessary to export EXCEL tables for manual screening and analysis, which improves efficiency and saves labor costs.
Then, after the data provided by the system is presented intuitively, it must also be beneficial to managers' business analysis and decision-making, so that all business management can be based on evidence and rules.
The statistical analysis of three-body cloud data is reflected in many aspects, including sales, private education, courses, membership behavior and so on. To meet the needs of big data analysis and decision-making in all aspects.
10, the real Internet.
Many traditional management systems are flaunting themselves as internet software, but many of them are scratching the edge, pseudo-concept, and the venue is very tasteless. At this time, it is necessary to judge and identify!
Three-body cloud is one of the few real Internet management systems in China. Based on SaaS cloud storage technology and mobile solutions, management is simpler, lighter, more efficient and faster! Including managers, employees, coaches, etc. , you can move anytime, anywhere!
At the same time, members of the venue can also enjoy the high-quality user experience brought by the Internet, which is also mentioned above, mainly reflected in WeChat payment, card purchase, class appointment, fitness data synchronization, coach interaction, course review and so on.
An excellent gym management system should also have unlimited room for expansion. Take the three-body Yundong as an example, its biggest feature is openness and tolerance. With simple API data docking, the system can dock any hardware equipment, intelligent products, Internet platforms, e-commerce platforms and so on. To provide more complete solutions and more diversified value expansion for venues! In addition, based on the infinite expansibility, imagination and upgrade space of SaaS management system, it is appreciating every day. Because it is optimizing, iteratively upgrading and adding various functions or tools every day, from the moment you buy and use SaaS system, it will continue to add value to itself every day afterwards, and finally help the venue to add value! This is the expansibility and value-added that an excellent gym management system should have.
In fact, these standards mentioned above can also be summarized into a big standard, which can help the venues make profits and make money!