1, set the target
1) Determine the target pre-sale performance and the number of customers.
2) Divide the target into different stages (for example, the pre-sale target of 50w is divided into early stage, middle stage and late stage).
A. Early stage: decoration and staff training. You can set a goal of 5w.
B, medium term: invest a lot of manpower to obtain resources. At this stage, the focus is on obtaining resources, not transforming resources, and the performance target can be set at 15w.
C. Later period: At this time, through the mid-term publicity, a large number of tourists have been obtained. At this time, we must do a good job in key transformation.
2. Pre-sale execution
1) Determine the pre-sale preferential price.
2) Professional knowledge training for employees.
3) Develop the card cancellation and commission system.
4) Promote material preparation
5) determine the way of publicity. Online and offline marketing strategies such as automatic diving, sharing secondary cards, fission distribution and pre-sale activities of fitness assistants can be adopted to obtain customers through social fission.
6) Adjust the publicity mode according to the publicity effect.
7) Follow up with potential customers, invite them to the store and transform the transaction.