POS, the most widely circulated operation term in China fitness circle, is also the most polarized operation mode for evaluation.
In China Fitness Circle, which is known as Europe and America, POS was introduced to China around 20 10, but there is no unified Chinese expression, which can be translated as "on-site billing" or "on-site sales", that is, trying to make users spend money on private education classes again on the day of card application.
The logic behind this sales method is very simple, that is, the "blood-filling period" for users to exercise well after they get a card. According to the experience of gym operation, this enthusiasm usually disappears in two or three days or a week or two. Therefore, the first week or even the second day after the completion of the membership card is the best time for users to buy private lessons.
Extended data:
With the growth of economic income, people's demand for daily consumption has changed from eating, drinking and having fun to healthy exercise, which is consistent with the international trend. For the rapid development of the fitness industry in recent years, the industrialization development of the whole fitness industry centered on gyms has quickly approached the level of developed countries such as the United States.
According to the Research Report on the Career Development of Fitness Coaches issued by the State Sports General Administration, only 42% of the people who are engaged in fitness coaching in gymnasiums are graduates majoring in physical education, and most of them have been trained for 1 to 3 months before obtaining relevant professional certificates. Fitness is a good thing, but you should make a suitable fitness plan according to your spare time, commuting distance, hobbies and physical fitness, and don't be kidnapped by popular consumption concepts.
References:
Baidu encyclopedia -POS
Baidu encyclopedia-fitness center