Book sharing necessary for life
1, a must-read book in life: won.
Management is a science, a profound knowledge. Jack Welch, president of General Motors Group, told the management book from all aspects of management, without putting on airs at all. He is almost telling a young man how to know management, how to start and how to become a great manager in the end. A person who can't manage and doesn't know how to manage, unless he is an artist, can't make a great career and enterprise in his life. Buffett said: After reading Win, you don't need to read any other management books.
2. A must-read book in life: Du Lala's promotion.
The most popular book at the moment, a Modern Bleeding Life. As a fresh graduate, the novel you should read most is Du Lala's "Promotion". The best way is to combine this book with the bleeding profession and see what is the difference between the ancient workplace and the modern workplace. You will find that in China, for thousands of years, only the watchcase has changed, and the core of doing things has really not changed at all. No wonder, Du Lala's "Promotion" and "Bleeding Life", two books that can't be matched together, will become the two most popular books in the current workplace. Some people say: Du Lala's experience is better than Bill &; The experience of middot Gates is more instructive to us.
3. A must-read book for life: fifteen years of Wanli.
People who really understand history should read Fifteen Years of Wanli. This is a historical novel that has been selling well for nearly thirty years. First, this book is particularly good to read; Second, you can understand the context of China's history after reading it. The Ming Dynasty was the last Han feudal dynasty in China. If we look at the fifteen years of Wanli, we may see the shadow and chronic diseases of modern China. Fifteen Years of Wanli, which Wu Si likes to read and so does Zhang Ming, has been a bestseller for decades. Why don't you read it?
4. A must-read book in life: Creating Apple Myth.
Do you like Apple computers? Are you impressed by the perfect design of Apple computer? Maybe you haven't used an Apple computer, but you should at least know about i-Pod, right? Throw away your ugly MP3, i-Pod is the trend of young people. However, do you know who created all this behind these perfect products? It's Jobs. It was Jobs who created the Apple myth. Jobs has become the spiritual idol of young people in the 2 1 century. Rebellious, extreme and independent, he devoted himself to creating impossible miracles. With Jobs, anything is possible. Most importantly, Jobs already has tens of billions of dollars in wealth, and he will create more miracles in the future. Before Bill Gates, Jobs was an artist from Mars. You want to know the charm of Jobs, and reading this book will give you a fright &; Mdash& ampmdash; You will find that Jobs knows nothing, but there is no doubt that he is one of the best people on earth.
5. The book that must be read in life: Bible
Needless to say, everyone knows this book. A life without reading the Bible is an incomplete life. You don't have to believe in _ _ _ _, but you must read the Bible. The Bible is the only best seller written by the public in the world. It is the crystallization of thousands of years of human wisdom. After reading the Bible, we can say that we have learned to live. The Bible is a book that can eliminate your inner contradictions.
6. A must-read book in life: Bloody Life: Reese and the Qin Empire.
You may never want to enter the official career, but you have to admit that if you do anything in China, as long as it is big enough, even a little bigger, you must know the official career. In a shocking way, The Bleeding Life describes the story of how the first prime minister, Li Si, rose from a nobody to the second person in the Daqin Empire after Qin Shihuang through 34 years of arduous struggle. Reading "Bloody Career", you can understand the cruelty of career and success, but it can also make you feel that nothing is impossible as long as you persist. Professor Kong of Peking University said: The Bleeding Life is a wonderful book, and the author is a miracle of China.
7. A must-read book in life: Biography of Mao Zedong.
Do you know anything about Mao Zedong? Do you know a real Mao Zedong or a symbolic Mao Zedong? Mao Zedong will always be a man with mixed reputation, but it is undeniable that Mao Zedong is in1949 & mdash; I have accomplished the most impossible things in the world with outstanding thoughts and the highest realm before; & ampmdash; Overthrow China's old world for thousands of years, change the color of heaven and earth, and change the face of the sun and the moon. Do you know how many twists and turns Mao Zedong went through from leaving the closed Shaoshanchong at the age of 16 to standing in front of Tiananmen Square at the age of 1949? Zhang Chaoyang, CEO of Sohu, said: From the perspective of doing things, Mao Zedong ranks first in China.
8. A must-read book in life: Historical Records.
Just like the Bible, there is no need to introduce it. If you come from China, you should read the historical records. Historical Records is actually very nice. Lu Xun said that Records of the Historian is "without rhyme", which shows that Tai Shigong's genius lies in his pen. If you don't read historical records, you really can't get on stage. There should be a historical record on the bookshelf anyway.
9. A must-read book in life: Tibetan classics.
In this world, few people really understand Tibet. The author of Tibetan Canon is undoubtedly one of them. As a graduating college student, we should not only learn how to resist pressure, but also learn how to decompress. The best way to decompress is undoubtedly to find a release outlet.
10, a must-read book in life: the cabin on Mango Street.
The hut on Mango Street is a beautiful and pure little book, a "poetic novel". Composed of dozens of short stories, the language is clear as running water, dotted with scattered rhymes and novel metaphors, such as a long song, which rhymes together, bringing together a clear world and various miscellaneous lives.
Share books that affect my life:
Biography of Jobs
If there is only one book in my Kindle, then I will choose this book. It is not how wonderful this book is, but that it truly restores some of the most important fragments of Jobs' life, which is the only authorized biography of Jobs before his death. Why is this book important? First of all, I like Apple products very much. The idea behind Apple products is the fundamental reason for promoting these products. My industry is at the intersection of Internet, cloud and equipment. The whole cutting-edge consumer electronics, content and related industries are influenced by too many Jobs and Apple. For a simple example, if you have participated in product launches in China in the past two years, whether it is hardware or Internet products, whether it is Xiaomi, Hammer, LeTV, etc. , more or less reflects Apple's influence. Keynote gave a keynote speech with a blue-gray background and a concise page. Therefore, in order to understand the era we live in, it is necessary to study Apple, and the study of Apple should start with Jobs.
How to read? When I was in a training class in the company, the teacher asked us to learn the book How Jobs Persuaded Others? As we all know, Jobs has a peculiar influence. He can convince others, so he is called "reality distortion field". I went through the whole book and recorded all the scenes about persuasion with numbers (table software on MAC), and sorted them out. I studied hard, but in the end I benefited the most.
I also found a genuine English phonetic version of "Biography of Jobs" and listened to it repeatedly while driving.
In addition, for friends who like to exercise PPT ability and speech ability very much, Jobs' keynote speech at the Apple product launch conference is a classic case, which is worth downloading to mobile phones, listening more and pondering more. I have attended many industry conferences and have never seen similar appeals.
In a word, this book is a must if you want to understand our times.
out of control
The debate about the author KK has been very hot recently, and some people have exposed it, saying that it is a marginal person in Silicon Valley; And chaperones, and so on. In fact, these arguments have no effect on me. Because, whenever I read "Out of Control", I will have new inspiration immediately. Some of the things we are thinking hard about now can really find a lot of inspiration (not necessarily ready-made answers) in this book. In the conversation with, Ma said it was like a bird in the sky, but most of us saw different things on the ground. This sentence is very important. Your height determines your perspective and vision.
Everyone who criticizes or praises should ask himself why the old man thought of these problems so early.
It's best to find an electronic version of the book, put it on your mobile phone and read it at any time in Kindle. The paper version is too thick, which is not conducive to "turning over"
By the way, as I mentioned earlier, my reading habit is "clear at a glance", and so is the masterpiece. The original meaning of "fast reading" is to scan quickly until it is important, enlightening or questionable, and then slow down. The two habits of "reading at a glance and reading nothing" must be combined. Because this time, maybe this place inspired you, and next time, maybe another place inspired you.
For classics, don't try to read them all at once, let alone understand them.
Poor dad, rich dad
The author of this book went bankrupt? Yeah, I know. But bankruptcy does not mean that this person is poor, but a means of property preservation. Let me tell you what happened to me. 200 1 or so, just graduated, working in Huawei. A friend in Shanghai recommended this book to me. I bought it right away and watched several subsequent versions. However, what impressed me the most was the first book, poor dad and rich dad. There are some stories and a simple "quadrant" theory, which quadrant do you work in? Are you an employee? Are you a freelancer? Are you a business owner? Are you an investor? . Sure, I'm just looking. There is not much movement. Like many friends who read books, this is just a look.
After listening to my colleague's lecture on financial management in the company, I found that his first book was also Poor Dad and Rich Dad. The difference is that he put these ideas into practice. Of course, as a result, you know, he is telling everyone about the course of "financial management", not me or other people who just finished watching "Poor Dad, Rich Dad".
In addition, this book puts forward the concept of "financial freedom" for the first time. Of course, I have a new thinking about the definition of financial freedom now. I will share it with you later.
The big problem of young people in China is that they have no concept of financial management. This problem can be traced back to their parents and school education, and there are some things that despise or despise material and money. Li Xiaolai once said that at first, parents regarded money as dirt, but later they couldn't wait to see dirt as money.
Let's expand further. In the field of war, Napoleon said that there are three elements, namely "money, money, money". Where are our war novels and war movies? I'm afraid all you can remember is that "the soldiers and horses have not moved, and the food and grass come first." See if you still don't want to talk about money
Although talking about money hurts feelings, I still recommend this book about money to all young people as the first lesson in managing money and understanding money.
A man's private parts
Human society is very interesting. Generally speaking, only men and women. However, with so much progress in science and technology over the years, the understanding between men and women has not necessarily improved much. This is a book about men's nature written by men, which can be read by both men and women. After reading it, it helps to understand yourself and your other half. I forgot to mention that the author wrote paradise lost.
Fall in love with duet
what is love ? Few people can make it clear. But what is marriage? This book can give you some inspiration. It is mentioned in the book that there is a survey abroad to investigate those couples who live happily and harmoniously for a long time to see which factors are the fundamental factors that determine "growing old together". Therefore, there is no question "Do I love you" or "Do you love me" in this questionnaire. Why? Unable to understand? Look at this book and you will understand. When my life was confused, this book gave me a lot of inspiration. Later, a friend asked me how I felt, and one of the two books I would recommend was it.
I will talk about the topic of "feelings" in my speech to Members next Monday. My core point is to choose the other half, that is, choose your life. This choice is even more important than the choice of work.
the road less traveled
Most friends who care about "changing themselves" are over 18 years old, that is, adults in our usual sense. However, how many people are really mature adults According to this book, it is "rarely". Therefore, the original intention of the book "The Road Few People Walk" is that "the road to mental maturity is the road few people walk".
You may disagree with this view, because agreeing means that you have a high probability of psychological immaturity. But I want to tell you that most of the interpersonal problems I have witnessed and heard, whether with colleagues, friends, fathers (mothers) and sons (daughters), boyfriends and girlfriends, and couples, all come from the psychological immaturity of one or both parties.
You like Ta, but you don't understand why it's so difficult to get along. Reading this book will enlighten us.
This road is not easy, but it is worth your efforts.
By the way, this is another book about emotional problems that I often recommend.
How to solve the problem
This is a book that popularizes mathematical thinking methods. Will half of the people leave after I finish this sentence? Wait a minute, this has a lot to do with your career. I finished reading this book when I was a freshman, and many of my ideas were deeply imprinted in my mind. Until now, the way I observe and think is still influenced by this book. Many unique ideas and ideas for finding solutions are related to this book.
If you are young, you can read this book once in a while, and you can understand it at the high school level. If you are very old, recommend it to your children. This book is helpful to their lives.
Today is the second part, mainly talking about several books that have a great influence on my career view, management view and financial management view. It's just a preview. The third part of this list, which is expected to be released in two weeks, is basically books that have a great influence on my outlook on life. What about the fourth part? In a few years. Although I have read many good books recently, it is still necessary to calm down and practice to objectively evaluate the importance of these books.
New generation business model
Alexander & Bull; Yves ostwald; Bull; Yves Pinel.
I bet 99% people don't know what a business model is. Because I didn't know it last year, people in the industry and people around me really don't know much about the business model. Why do I care so much about this? Because I was in a company before, my boss said that I "don't understand the business model", and I have been suffering. After joining Baidu, Baidu's early historical documents often mentioned a very important point in Li Yanhong's book "Business Wars in Silicon Valley" written before starting a business. "Technology itself is not the only determinant, but business strategy is the key to winning thousands of miles."
So, I have been thinking, what is a business model? Many people will say, what is the complexity of the business model? Isn't it a money-making model? Who do you provide services to, who do you collect money from, what is the cost and what is the channel? Well, these are the key contents of the business model. If we only talk about making money, it will be very incomplete, and it will be easy to fall into the small circle of "paying with one hand and delivering with the other". This book mentions a simple model, which is the "business model canvas". It contains nine key factors related to business model. It also summarizes the existing business models, applicable scenarios and typical cases.
From the traditional point of view, it is impossible to understand this model that users can earn a lot of money for free. This is the "multilateral platform" model mentioned in this book. Understanding this model is the key to understand the operating model of almost all Internet companies at present.
You may ask, I don't start a business. What am I looking at this for? Almost everyone wants a promotion and a raise. You have to understand which part of the business model your current function is, which has more to do with the company's cost or profit. You have to understand what kind of business model your company and industry are in, because you don't understand that tomorrow, Xiaomi, black rice and the like will come to you. Don't you know what happened? Why? Essentially, it is because they have a more advanced business model than traditional companies.
By the way, I had a meeting with my colleagues yesterday, and they summarized a rule of previous projects. Where there is a model (business model), projects that benefit all parties can last for a long time. On the contrary, it's all fleeting.
The same is true for micro-signals. Micro-signals without business models cannot be maintained.
A new generation of personal articles about business models
(USA) Tim&; Middot alexander clark (Swiss)&; Middot ostwald, (Belgian) Yves &; Middot Pinel
This companion piece related to the "new generation business model" answers most students' questions to some extent. Why should an ordinary person understand the "business model"? This book mainly analyzes a person's career, career and career model by using the canvas of business model. I plan to write an article about this book later this week.
I received many letters from members and friends, some of them were frustrated in applying for a job in college, some were confused after a few years in the workplace, and I didn't know whether to stick to it or jump ship. In addition to analyzing the answers one by one, I also have a unified answer, which is to plan my whole career. Of course, this book can be used as one of the reference books. Then look back at the difficulties or choices you are facing now. First, any specific difficulty now is not a difficulty. Look back in a few years. Second, any choice difficulty you encounter now is essentially because you don't know where you want to go for a long time, what kind of state you want to achieve, and what kind of business model your career is (whether it is the business model you want).
Last night, I saw a sentence from a circle of friends, "Let nature take its course and there will be an answer." This sentence is for everyone, and the answer is that part of it is in this book. In addition, my colleague's translation is also wonderful, "Love a person, there is no hurdle", for students who have not missed the offer due to unexpected reasons.
deploy
Ai & middot Reese/Jack &; Middot trout
I bought this book at Gongzhufen subway station in Beijing around 2002. I didn't know I bought a classic when I bought it. I simply turned it over and it was dusty for many years. Fortunately, I have a close relationship with it, and I don't want to throw away my previous moves. It was not until recent years that I found this book to be a good book not to be missed.
Positioning is essentially marketing, that is, marketing (the word marketing is easily misunderstood in China). The case in the book is simple. Do you know the second highest mountain in the world? 99% of people can't answer this question. But if you ask the tallest mountain in the world, I bet 99% people can answer it.
At this time, a friend asked, how can other peaks live except the world's first peak? Well, this book is to answer this question. You don't need to be absolutely number one. In fact, when you don't limit the field and measurement method, absolute first actually doesn't exist.
Therefore, you can always be associated with "first" and "only".
If you are interested in building a personal brand, then this book must be read. If you are interested in your career planning, then this book must be read. If you want to be a "product manager", then this book must be read.
To sum up:
Products that don't understand positioning have no future, because they can't leave any impression in people's minds.
It is also difficult for people who don't understand positioning to develop in the workplace.
Wechat official account, I don't know how to locate it, and it won't last long.
Walking on Wall Street
Author: McGill
A friend asked about investment and financial management on WeChat, but I never answered. Because it is not easy to answer, especially one-on-one answers. I also tried to invite several long-term investment students to write articles for you, but they all declined in good faith. There is only one reason: they don't want to mislead everyone. Because, from the investment experience, a few years of experience is not enough to sum up the law, let alone the law that can be shown to everyone and suitable for most people.
So I am very cautious when recommending books about investment and financial management. I recommend two books to you today, which I bought around 2007. The first book is "Walking on Wall Street: A Long-standing Successful Investment Strategy in the Stock Market" written by McGill. When the first edition of this book was published, most fans of "Change Yourself" were not born yet, and the time was 1973. I saw the version released in 2007 (the eighth edition). Among them, Forbes magazine recommended: "In the past 50 years, there have been only five or six truly excellent books on investment, and Walking on Wall Street is undoubtedly a classic." Therefore, this is a good book that has been tested for decades and is still recognized.
This book can be said to be a summary of the history of human investment since modern times. At least two chapters are about several bubbles experienced by human beings: group madness, from tulip bulb craze in Holland to south sea bubble in British Empire, from 65438 to 2000, and Wall Street madness before 1930s. Of course, I believe that the next reprint will definitely talk about Bitcoin.
The author tells how the smart people in this world try to find the rules in the unpredictable stock market, and then return disappointed. . . Of course, don't be disappointed, the author still puts forward a long-term and effective investment method, that is, the idea of adopting "index fund strategy" has been verified in the thirty or forty years since the first edition of this book.
From the beginning of chapter 12, this book is closely related to all of you here, because he talks about how to overcome inflation and establish his own pension and pension plan. Chapter 14 talks about how to invest healthily from the perspective of life cycle (that is, from 20 to 60 years old, the risk tolerance is different). I have mentioned many times that looking at our lives from a long-term perspective is also influenced by this book.
The future of investors
Jeremy Siegel
Another book I introduced is also based on prudence. The author Siegel studied the data of American stock market 1957 to 2003, and revealed an investment misunderstanding, that is, unilaterally pursuing stocks with high "growth rate" cannot bring high returns. The simplest explanation is that "high growth" brings high valuation, which makes the stock price artificially high, thus bringing low long-term investment yield.
This book lists the top 20 companies in the American stock market from 1957 to 2003. You can't guess the first place, it's Philip &; Middot Morris Company is a company that produces Marlboro cigarettes. What is the average annual rate of return he has brought to investors in more than 40 years of history? 19.75%。 Not high, is it? Take out your calculator and work out (1+0. 1975) to the 47th power. How many times? 4626 times.
Suppose you spend 1000 yuan to invest in this company when you are 25 years old, then 47 years later, when you are 72 years old, it will be 4.62 million yuan.
Why is there such a high return on investment? Because there is always "bad news" about this company, whether it is the government's laws restricting smoking or the tens of billions of dollars in fines in consumer class actions, the company's share price is undervalued. At the same time, in order to attract investors, the company continues to provide profits to everyone. Together, these factors have brought Morris a long-term and stable high rate of return.
What about those "high growth" companies? First, it is the darling of the public and the media, and the stock price is definitely overvalued (high P/E ratio); Second, dividends are rarely used to please investors.
Well, why do you understand the importance of "low growth and high dividends" in Walking on Wall Street, Index Fund Strategy and Investor Future? Because they are all laws that take a long time to work. That is to say, the more you are exposed to these two books when you are young, the more time you will have to realize "compound interest" in your life (take out your calculator and work out 1. 1//kloc-0 to the power of 0/0, 20 to the power, 30 to the power and 40 to see how much difference you can make). I introduced these two books to some elderly friends, and I was not interested. Then I realized, yes, I can't wait.
Finally, it is emphasized that the authors of these two books both study the American stock market.
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