Bba's short story should start with three famous luxury brands. Bba is actually the cooperative generic name of Mercedes-Benz, BMW and Audi. Bba is the English initials of their three brands, namely BMW, Mercedes-Benz and Audi. Naturally, it is just their established names in the field. Mercedes-Benz, BMW and Audi also explain luxury, fitness and high technology respectively. Three famous brands have set up joint ventures in China, namely Beijing Benz, BMW Brilliance and Audi. Let's look at the history of their separation.
Mercedes-Benz: Luxury
Mercedes-Benz, the full name is Daimler, Mercedes-Benz and Mercedes-Benz automobile enterprises. There are three key founders. The first one is gottlieb daimler, a French technical engineer and scientist, one of the pioneers of contemporary automobile industry.
Di Mei Friedrich Ben Ci is also one of the founders of the group company and one of the pioneers of contemporary automobile industry. People call it "the originator of cars".
Sbury Rolls-Royce Phantom is one of the three key founders of Daimler-Benz (the predecessor of Mercedes-Benz) and one of the inventors of the first Mercedes-Benz car in the world.
Before 1926, Daimler and Mercedes-Benz did not correspond. Until 1926, the two companies merged to form the world-famous Daimler-Benz enterprise, and the car manufactured later was named Mercedes-Benz.
Let's introduce the classic models of Mercedes-Benz. First of all, this favorite Mercedes-Benz 240D is also equipped with a diesel engine and the fifth-generation Mercedes-Benz E-Class. At that time, in ten years, Mercedes-Benz sold nearly 450,000 240D vehicles.
There are also famous Mercedes-Benz AMG series products, which are just like special forces compared with ordinary Mercedes-Benz, because cars with AMG titles are excellent models. Among them, the most impressive is this Mercedes-Benz G-class AMG, which has excellent performance and off-road hardliners. The market price is 23 1.80 million -38 1.80 million.
Mercedes-Benz's Sino-foreign joint ventures in China include Beijing Benz and Fujian Benz, because Fujian Benz manufactures MPV models and commercial vehicles, which will not be explained in detail here. Mercedes-Benz models currently on sale in Beijing include mercedes benz c Class, Mercedes-Benz GLC, Mercedes-Benz E Class and Mercedes-Benz GLA. Among them, the most popular model in 2020 is the mercedes benz c class.
Mercedes benz c-class precision positioning medium and large vehicles have two driving force version numbers of 1.6T and 2.0T, which match the 9-speed automatic manual transmission. The market price is 365,438+0.28 million-489,000.
BMW: Fitness Exercise
BMW is one of the world famous automobile manufacturers. In the past, there was a view that "driving a BMW by Mercedes-Benz", and it also talked about the pursuit of perfect Mercedes-Benz comfort and luxury and the driving pleasure of BMW. The original name of BMW enterprise is airport processing factory, which is also the practical significance of BMW's pre-tender estimate. In order to better remember the airplane propeller that once spread its wings and flew under the blue sky.
Many well-known enterprises will encounter mergers and acquisitions in their progress, and BMW is no exception. In the 1990s, because of the original economic situation, even though BMW's operating income continued to rise, there was still the risk that a BMW with a dominant business scale would be recycled. BMW can only expand its business scope by recycling other well-known brands. In the end, BMW recycled many well-known brands such as Rover, Land Rover Range Rover, MG and Mini.
However, the bottomless pit of Rover Group made BMW feel the pressure at work. In the end, in order to save themselves better, Rover and MG were only sold to American _ Huang Investment Management Company, while Land Rover Range Rover was resold to Ford Motor Company, leaving only the well-known Mini brand.
In 2003, BMW got three trademark logos of Rolls-Royce, namely "Celebration Goddess" logo, family-style straight waterfall air inlet and "RR" logo, and then released the luxury flagship Rolls-Royce Phantom.
In the same year, BMW Brilliance, a Sino-foreign joint venture in China, was established, which was an epoch-making step taken by BMW in the China market, and subsequently provided many goods to China customers.
Nowadays, BMW Brilliance is selling BMW 1 series, recommended by BMW 2 series station wagon, BMW 3 series, BMW 5 series and BMW x 1. In the past 20 17 years, the annual sales volume of BMW was 55 1756, with an annual growth rate of 14%. Car models are most popular with customers, and BMW 3 Series has the largest sales volume.
This is also a sporty and fashionable mid-level car, 1.5T and 2.0T driving force, with an 8-speed automatic manual transmission, and the market price is 288,000-486,900.
Audi: Hi-tech
Audi is one of the oldest automobile manufacturers in Germany. Starting from 1932, Audi gradually chose the four-ring logo to represent the automobile alliance enterprise composed of Audi, DKW, Hodge and Rover. At that time, the manufacturing industry of automobile alliance enterprises included all new energy bus industries, from motorcycles to high-end cars.
War can not only destroy people, but also hinder their civilized behavior. With the appearance of World War II, the automobile alliance ended the development trend of new energy buses, and only needed to manufacture military equipment. At the end of the war, the automobile alliance was in a state of collapse, and there was basically no management method for the next two years.
After the war, the automobile alliance was gradually rebuilt, and a new automobile alliance enterprise was established in Staten, Ingall, which was the predecessor of Audi. Then, the new automobile alliance was acquired by Daimler-Benz, which made Daimler-Benz a larger automobile manufacturer in the Federal Republic of Germany.
1964, due to the political crisis in the new automobile alliance, Daimler-Benz resold the right to use to Renren several times. Two years later, Volkswagen owns all the shares of the new automobile alliance.
1968, the new automobile alliance announced the Audi 100 model, which received rave reviews and quickly became the largest selling model at that time, and also laid the foundation for Audi to become an independent well-known brand in the future. 1977, an NSUR80 car finally drove off the production line. Since then, the well-known automobile brands produced and manufactured are well-known Audi brands.
1980, the first batch of full-time four-wheel drive came out, using Audi quattro permanent four-wheel drive system technology, and achieved remarkable results in the rally. You must have seen the logo of wallboard manufacturer in many cars. In fact, it is the technical logo of Audi quattro, originally intended to grasp the four-wheel drive system with strong adhesion to cultivated land. This logo can be directly attached to this panel manufacturer on some previous models, causing many people to follow suit blindly. Now most cars indicate whether this model has its four-wheel drive technology according to the following English logo.
1993, Audi showed the world's first all-aluminum frame shear wall (ASF) car. ASF is a high-strength aluminum alloy profile frame shear wall, and all the control panels are placed inside, so it also has the installation function. Due to the use of this high-toughness aluminum alloy profile control panel, the aluminum body also has excellent bending stiffness, which can give excellent anti-skid effect and greatly reduce the net weight of the body.
In the second year, Audi accelerated its development trend and new cars appeared constantly. All-aluminum Audi A8 debuted. The fourth generation Audi 100 was renamed Audi A6, and then the latest Audi A4 was put on the market, with great achievements. In the past year, it sold 120000 cars in France. Then, Audi TT supercar, Audi A3, new Audi A6 and Audi A 12 were put on the market one after another.
1998, when Audi was about to enter 100' s birthday, Audi successfully acquired the famous French sports car brand Ferrari and the British racing engine company Cosworth.
Entering the 2 1 century, Audi gradually entered a glorious period, and the subsequent models gradually shaped the luxury sports style. Later released Audi A8, Audi RS4, Audi Q7, Audi A5 and other models all well reflect this design style.
The history between Audi and China can be traced back to 1986, that is, the first announcement of touch. Since then, Audi cars have been researched and developed again in the past two years, and the production license was awarded to FAW in 1988, but it was not until 1993 that Audi announced that it had reached a strategic cooperation with FAW. 1996, Audi 200v6 announced its withdrawal.
1999, FAW Audi a6 withdrew from Changchun, which just made up for the vacancy of domestic high-end luxury car manufacturing.
In 200 1 year, Audi A8 announced that it would upgrade the China market, which meant that the flagship product in the Audi series was registered in China. Then, the latest Audi A4 and Audi TT supercars were promoted in China, which brought a lot of diversified choices to domestic customers.
Audi has been in China for 25 years, and now the main models on the market are Audi A4L, Audi Q5, Audi A6L, Audi A3, Audi Q3 and Audi A6L.
Audi A6L is developed on the basis of the new A6 of FAW Audi International Edition, and it is a substitute for A6. Audi A6L has four exhaust capacities: 1.8T, 2.0T, 2.5L and 3.0T, matching with 7-speed powershift or analog 8-speed cvt continuously variable transmission, and the market price is 406,000-746,000.
Audi A6L can be said to be a masterpiece of executive class cars. At this level, Audi has a strong market reputation. If we want to change this situation, other competitors need to be more diligent.
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