The IP image Lina bell 202 1 released by Shanghai Disneyland on September 29th. Her official background is a new friend of the Disney character Duffy Bear, a pink fox with a big tail and a small explorer.

Ling Nabei has no comics, only a short video introducing her history-almost negligible.

After in-depth study, Ling Nabel's doll image is cuter than her official cartoon image. The head is bigger and the eyes are more round; Chubby, pink and tender, more in line with the "baby characteristics", can arouse people's inner desire for protection.

You know, in fact, this cartoon image is the real Disney Linnabel; The doll interacting with tourists in Shanghai Disneyland is a re-creation of Ling Nabei and a kind of "deduction".

"Germination is Justice": Aesthetic Cognition of "Lovely Culture"

Once the image features of pink, big eyes and hairy tail appeared, Lingnabel caught people's eyes tightly. Cute is most people's first impression of this little fox doll, and it is also the main reason why she is loved and sought after.

This just reflects a kind of "lovely culture" with East Asian characteristics. Cute culture, usually regarded as Japan's "Kawaii culture", appeared in Japanese girl cartoons in the 1970s. With the introduction of Japanese anime and the rise of consumerism in China, Meng culture, as a kind of "Meng culture" phenomenon, has been localized, and paying for "Meng" has gradually become a consumption trend.

The cultural expression of traditional utensils aesthetics is often presented through cold objects, and it is usually difficult for people to appreciate the beauty of inanimate utensils. Cute culture is a vivid way to personify things and give them emotional color, which can instantly close the distance between people and products and tools.

Different cognition and experience determine that different people have different perceptions of "cuteness", and the subjective image of the same Linxi in different people's eyes is naturally different. Some people are deeply moved by her cuteness, and some people have no waves in their hearts.