From the point of view of advertisers, quite a few advertisers are not fully aware of the advantages of the subway. With the improvement of economic level, more and more people will give priority to the subway when traveling.
From the perspective of advertising companies, subjectively, domestic advertising companies have low entry barriers, a large number and uneven levels. Many advertising companies lack the research on Subway, so naturally they can't advertise for customers. Objectively speaking, subway, as a new media, has a relatively short development history, and domestic advertising companies have not accumulated much experience in this respect.
From the perspective of subway media's own operation, it is also a novice from focusing on technology to focusing on marketing. Due to the particularity of subway operation and management, advertisements in the platform need to avoid train operation and debugging when changing screens, which leads to a certain prejudice against the reaction speed of subway media in the industry, which is considered to be slower than other outdoor media such as bus bodies and outdoor bus shelters.
As a more direct expression, subway advertisement plays an important role in subway culture. On the one hand, pleasing advertising content and advertising forms can beautify the environment and decorate platforms and carriages well. On the other hand, because the subway environment is a relatively closed space, passengers' attention to advertisements will greatly increase. In this case, the lack of creative advertising will cause passengers' rebellious and critical psychology.