As the name implies, soft text is a "text advertisement" written by marketing planners of enterprises or copywriters of advertising companies, as opposed to hard advertisements. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding a needle in cotton, hiding it without revealing it, and defeating the enemy invisibly. When you find that this is a soft article, you have fallen into the trap of carefully designed "soft article advertisement". What it pursues is a kind of communication effect between spring breeze and rain, which moistens things silently. If hard advertising is my Shaolin kungfu; Then, Ruanwen is a Wudang boxing, the needle is hidden in cotton, and it is soft. The combination of soft and hard, both internal and external, is the most powerful marketing means.

Although the soft text is ever-changing, it remains unchanged, mainly in the following ways: 1. Pause can also be called rhetorical style. The core is to ask a question and then ask yourself and answer it around this question. For example, "Can human beings live forever?" "What brought her back to life?" "Psoriasis, can it really be cured?" And so on. It is the advantage of this method to arouse topics and concerns by asking questions. But we must master the temperature, the first question should be attractive, the answer should conform to common sense, and we should not be trapped by ourselves. 2. Storytelling brings the product out by telling a complete story, so that the "halo effect" and "mystery" of the product have a strong hint on consumers' psychology and make sales inevitable. For example, "1. 200 million can't buy secret recipe, magic plant insulin, Indian secret recipe and so on. Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing. 3. Emotion has always been an important medium of advertising. Soft text is informative and targeted, and emotional expression can certainly resonate with people. "Husband, you can't quit smoking, wash your lungs", "Woman, your name is angel" and "For those young people who are fighting acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing. 4. Threatening and intimidating soft articles are anti-emotional, and emotions tell beauty, and intimidation hits the soft rib-"hyperlipidemia, a precursor to paralysis!" "God, bone hyperplasia kills people!" "Washing blood washes out a bucket of oil." In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not go too far. 5. Promotional soft articles are often followed up when the above soft articles are effective-"Beijingers snap up * * *" and * * *, and sell wildly in Hong Kong ","Out of stock three times a day, and a manufacturer in Xidan is in a hurry "... This kind of soft articles are either used directly for promotion or" buy and hold ",and the products are in short supply. 6. News Style The so-called event news style is to find a source of publicity and write it in the form of news events, so that readers feel like an event that just happened yesterday. This style reflects the technical strength of the enterprise itself, but warns that copywriting should be combined with the enterprise's own conditions, communicate with planning more, and don't write at will, otherwise most of it will have a negative impact.