Montaigne Youchuang answers your questions and hopes to adopt them. Thank you! Food packaging design should pay attention to the following points.
Generally, food exported abroad can be represented by traditional calligraphy art, and products sold at home can be deformed by modern fonts. In general, basic characters such as green label, green food name, product name, manufacturer and capacity are arranged on the main display surface of the package. Function description text and information text are mostly arranged on the side or back of the package, and regular printed fonts are required.
Graphic design is also the most important part of food packaging design. Graphic design in packaging often occupies most of the packaging picture, even the whole picture, so the position of graphic design in packaging picture is very important. Graphic design, as the language of design, is an internal and external part of displaying images and conveys information to consumers in the form of visual images. The important role of graphic design is that it visualizes the theme of packaging content in the form of art, and people can directly or indirectly feel the commodity content and its demand and desire in intuitive graphic design only by vision.
Color is an important factor to beautify and highlight products. The application of packaging color is closely related to screen design's conception and composition. Based on people's association and color habits, it is a means of packaging art to exaggerate and change colors. Designers should study consumers' habits and hobbies and the changing trend of popular colors at home and abroad, so as to enrich the visual effect of packaging and influence consumers' desire to buy. Shenzhen Haokungfu Design Company is a fashion design company focusing on food packaging design and fast-moving consumer goods packaging design.
Guided by brand strategy, we strive to shape the visual impact of packaging, strengthen brand differences, make packaging stand out from many competitors, meet the actual needs of the market, promote a strong desire to buy, and maximize the visual value of brand packaging!
Their company is good, you can go to their website to find out! 1. Understand the brand culture of food brands, locate the crowd in advance, so as to find inspiration in packaging design, and can also be integrated into food packaging to promote brands through packaging.
2. Food packaging should highlight the characteristics of the food itself, so that consumers can be more clear when purchasing.
3. Food packaging needs good protective effect and portability. Convenient transportation and carrying is the most basic requirement. It is a hard dish with connotation, outstanding meaning and easy to spread.
Henan Lexus brand planning has decades of first-line design experience, hoping to help you.