For example, an economic recession in a region may affect its major industries more easily. However, the following industries are often the first to be affected by the economic recession:

1. real estate: during the economic recession, the real estate market is usually hit because people can't afford housing prices. When the real estate market was adjusted, the sales volume of houses decreased, the investment scale decreased, house prices fell, and various real estate and building development projects were abandoned.

2. Finance: During the economic recession, banks and financial institutions may face risks. Due to the poor economic situation, people's demand for loans has declined, and users have continued to grow, which has greatly affected the source of bank profits.

3. Retail industry: During the economic recession, most people's purchasing power declined and their consumption expenditure decreased, which would have a great impact on the retail industry. For decades, ordinary consumers have been one of the key factors to promote American economic growth. The decline in their purchasing power means that the retail industry will have to reduce inventory and prices to attract consumers.

4. Manufacturing: During the economic recession, manufacturing and industrial production were severely impacted, because people reduced the demand for groceries and other commodities. This has led to factory shutdowns and layoffs, which has affected the livelihood of manufacturing employees.

5. Service industry: During the economic recession, people usually reduce unnecessary expenses, such as travel and catering services. This will have an impact on the service industry, leading to business decline and layoffs.

Generally speaking, economic recession will affect all aspects of the economy and hit various industries, but the relevant plan is to take relief measures during the economic downturn, because the short-term banking system is saturated, leading to measures to provide liquidity.

With the economic downturn, people are more inclined to buy cost-effective daily necessities around the community. The experience of epidemic control has also made many people develop the consciousness and habit of hoarding goods, which has increased people's psychological dependence on convenience stores.

1. Convenience grocery store. From daily necessities to vegetables and fruits, all kinds of convenience stores and grocery stores will become popular objects.

2. Discount stores/second-hand shops/second-hand goods trading platforms. This is easy to understand. With the economic downturn, people's consumption concept will become "sufficient" and they will pursue low prices and practicality. The rise of second-hand commerce, on the one hand, people will want to fully realize the items that are no longer practical in their hands, rather than dispose of them at will as before; On the other hand, people are more willing to buy things with high cost performance and stop comparing with others.

During the continuous economic downturn in Japan, second-hand shops in Japan have become the most important suppliers of second-hand goods in the world. During this period, the number of second-hand luxury stores in Japan increased from 1000 to tens of thousands. The rich not only sell their luxury goods, but also sell their mink coats and even sell their expensive cars to pay off their debts or exchange them for cash.

02 maintenance

During the recession, people will cherish their cash more and reduce large purchases and expenditures. These projects will not be replaced as easily as before.

1. Automobile maintenance. When the economy is in trouble, people will no longer change cars or buy new cars easily. People are more inclined to spend hundreds of dollars a month to maintain their cars and keep them in good condition than paying thousands of loans every month to sell them.

2. Computer and mobile phone maintenance. When the economy is good, the replacement rate of computers and mobile phones is high, and young people will even chase the model upgrade of a certain brand. When the economy goes down, people will not replace it easily, and more people will choose to maintain it if there are problems.

3. Repair of clothes and shoes. During the economic downturn in Japan, the business of shoes and clothing repair shops was booming. For the same reason.

4.DIY tools and materials store. The economy is tight, homes are isolated, and shops are forced to close under the epidemic, which will make people tend to repair and maintain household items by themselves, thus driving the sales of DIY tools and materials. At the same time, it will further develop a maintenance platform like Master Wan.

03 catering industry

Under the influence of the epidemic, people were isolated at home, went out less, and a large number of restaurants were forced to close. But if the epidemic ends, restaurants will also attract a rebound in passenger flow.

Today, we don't consider the home isolation and travel restrictions caused by the epidemic. As far as the economic downturn is concerned, the catering industry will perform better in the following formats.

1. Fast food restaurant. People will eat and drink less in large restaurants, preferring cheap and affordable Chinese and western fast food restaurants. Fast food restaurants and delicatessens, such as hamburgers, fried chicken, rice, noodles, noodles and braised pork, are less affected by the economic recession and may gain some new traffic. At the same time, those cheap restaurants that are economical and can let the family enjoy the party experience and atmosphere will also be welcomed. The epidemic has made people more aware of the importance of reuniting with family and friends.

2. bistro. During the economic recession, people need to ease their anxiety about life and give themselves a temporary escape. Alcohol is definitely the first choice for self-anesthesia. People may no longer drink high-priced wine at will, but liquor, beer and red wine with high cost performance will become people's favorite objects. Many cheap pubs will become people's choice to release dopamine in difficult times. Alcohol, tobacco, gambling and escort service have a special name called "sin" abroad. When the economy goes down, these industries will flourish, and people will indulge and anesthetize themselves and seek temporary happiness.

3. Bakery. Bread, snacks ... these are the foods that people can give themselves in difficult times. People will decorate their lives with these cheap foods and add a little happiness to their lives and those of their families.

04 medical care

With the economic recession and the slow pace of life, people will draw their attention from the outside world back to themselves and their families. Coupled with the epidemic, health has become the primary concern of people.

1. A new offline fitness center. People's emphasis on health and fitness will naturally benefit offline gymnasiums, and those new gymnasiums, gymnasiums and yoga studios that can break through the shortcomings of traditional offline gymnasiums (opacity, heavy sales, light service, low repurchase and more running) will be more popular;

2. Online fitness platform and online fitness live broadcast. Affected by the economic downturn and epidemic situation, more and more people began to choose home fitness. It directly promoted the further development of online fitness platforms such as Keep, and a phenomenal live fitness mode such as Liu Genghong appeared. Because the commercial facilities of Tik Tok platform are already perfect, this model can form a commercial closed loop through live broadcast with goods. Family fitness will drive the sales of family fitness equipment. Together with other fitness methods, we will promote the sales around fitness, such as fitness equipment and fitness meals.

3. Hospital clinic. No matter how the economy declines, medical care is one of the least affected areas. However, due to the particularity of this field, there are not many opportunities left for ordinary entrepreneurs. Physical examination centers and private clinics are one of the directions that can be considered.

05 beauty industry

One of the consequences of the economic recession is an increase in unemployment. This also means that job hunting will become more involuted, which will make people pay more attention to self-image, whether men or women. There is a so-called lipstick effect in economics. In the economic crisis of 2008, the sales of cosmetics such as lipstick and mask increased in the American market, and the hairdressing and massage industries also developed well. Later, people used "lipstick effect" to describe it. Whenever the economy is depressed, people's consumption will turn to buy cheap luxury goods to bring them more psychological comfort.

1. Cosmetics. When the economy is depressed, cheap cosmetics will be favored by people. In the context of the 2008 world economic crisis, L 'Oré al's sales in the first half of the year increased by 5.3%.

2. beauty salon. In the economic crisis, people are more eager to improve their competitiveness in the workplace by improving their image.

06 child care

Financial difficulties will increase the opportunities for parents to go out to work at the same time, which will lead to an increase in the demand for childcare. At the same time, there is no way to reduce baby products, so it will be less affected by the economy.

1. Baby products. "Anyway, I made money from milk powder" is the spoken language of countless migrant workers, and it also shows the rigid demand for maternal and child products such as diapers, diapers, baby mattresses, bottles and milk powder.

2. Kindergarten. The economic downturn may make the original mode of "working alone and taking care of children full-time" a choice for a few people. Parents should go out to work at the same time. In the economic recession, inclusive nurseries and kindergartens that can provide effective nursing services will become the choice of more parents living in cities.

07 pet related

Social alienation in modern society makes pets an important partner for people to accompany themselves and get psychological comfort. Economic recession will aggravate this phenomenon. Nowadays, pets have the same status as family members.

1. Pet store. Pets, pet facilities, equipment and food will continue to develop during the economic recession.

2. Pet hospital. The health of pets is as important as the health of family members, and people will not be stingy with their investment in pet medical care.

08 entertainment industry

With the economic recession, the entertainment industry is bound to flourish. During the Great Depression, the film industry soared and everyone had nothing to do to go to the movies. There were video halls, billiards rooms and chess rooms everywhere in the 1990s. When the three northeastern provinces are depressed, unemployed men are playing video games and unemployed women are watching soap operas.

1. Cinema, TV and video entertainment platform. These low-cost entertainment contents will not be affected by the economic recession, but will also benefit. People can easily find their own happiness through these low consumption. Therefore, on today's platforms, such as Aauto Quicker and Bili Bili, there are still many opportunities for content entrepreneurship.

2. Animation and games. Japanese animation industry developed during the so-called lost 30 years and economic downturn in Japan. Content+periphery has become one of the pillar industries in Japan. The epidemic has been repeated several times, and the isolated office at home has become dependent on various network technologies. The game industry is bound to skyrocket. Many game consoles that were not used at home before have been taken out and started all over again. Japan's Nintendo game Animal Forest: New Vision sold 5 million copies during the epidemic in March 2020.

09 education industry

Education has always been the best industry against the economic cycle, until the introduction of the double reduction policy, which uprooted the largest subdivision of the education industry, K 12 discipline training, and affected non-discipline training by the way. Coupled with the impact of the epidemic, education as an industry has been greatly reduced. Under the severe economic recession, will the education industry gradually reopen?

1. Vocational and skill training. When the economy is depressed, people tend to learn more skills to enhance their competitiveness and increase the possibility of career development.

2. Online learning. Because of the epidemic situation, time and other factors, as well as the maturity of network technology, people tend to enrich themselves and enhance their competitiveness in the workplace by learning more courses online.

10 elderly health care industry

Aging and declining birth rate are almost inevitable. Whether the economy is good or bad, the medical pension industry is a potential industry in all countries, especially in East Asian countries with low fertility rate.

In the 30 years of Japan's economic downturn, Japan's aging-related industries have flourished and the health care industry has risen in an all-round way.

Because of family culture, consumption habits and other reasons, our country's medical pension industry is not friendly to entrepreneurs, and there is still a long way to go.

1 1 finance and investment

When people's income drops sharply, they will use their cash deposits more carefully, and there will be more demand for investment consultants and financial consultants.

There may also be more debt collection companies and finance companies specializing in the recovery and restructuring of non-performing assets.

12 intermediary market

With the economic recession, people's purchases of real estate, cars and other commodities have decreased. If there is demand, it may turn to the rental market more. At the same time, enterprises tend to use freelancers or temporary workers to fill vacancies. Then there will be an intermediary demand.

1. The house is packaged and sold as a whole. 2. The talent docking platform for freelancers and temporary workers.

3. Rental of houses and cars.

13 All 2B businesses that can help enterprises save money.

When the economy improves, the focus of 2B business is how to help enterprises explore the market and make money. With the economic downturn, enterprises are more concerned about how to save money better. Any business that can help enterprises save money will regain the market.

14 digital and virtual economy

Enterprise digitalization, online office learning, virtual reality, games (and the so-called meta-universe) and other fields will all find their own better development space during the economic recession.

15 short video live broadcast with goods

Content e-commerce with Jikuai as the main platform has become a new e-commerce ecosystem, which is different from traditional e-commerce and live e-commerce based on traditional e-commerce. They attract users through content, influence users' decisions, and then recommend products for sale through tag matching. The existence of ultra-new infrastructure, such as Tik Tok Aauto faster, lowers the threshold of starting a business as a whole and provides more possibilities for all kinds of entrepreneurs in the economic recession.

16 express freight and logistics

The jobs of truck drivers, courier brothers and logistics companies are still guaranteed during the economic recession. During the economic recession, the logistics and transportation needed for the transfer of production materials and finished products are still needed.

With the economic recession, people will tend to stay at home and need business such as ordering food and group buying. Not only ordering food in restaurants; The errands of convenience stores and grocery stores will be mentioned, including contactless distribution.

17 public enterprises

Electric power, tap water, garbage disposal, funeral parlour, pharmaceutical company, etc. These have continued to develop in the economic recession. These are all related to employment, but most of them have little to do with individual entrepreneurs.

explain

1. Because the causes and circumstances of each economic recession are different, many industries cannot generalize. This economic recession is closely related to the epidemic, and some industries will be affected by it.

2. For entrepreneurs with different resources and abilities, these anti-recession fields mean different levels of entrepreneurial opportunities, and some fields are monopolized by the state, so it is difficult to enter or there are no general entrepreneurial opportunities. 3. In dealing with the list, some industries will overlap each other. The reason why two overlapping industries or fields are singled out is because the overlapping part is not enough to cover the two industries.