The success of Beijing's Olympic bid has undoubtedly brought infinite business opportunities to China's economy, and even provided a golden opportunity for the development of China's sports competition performance market after China's entry into WTO. Sports competition performance market refers to all kinds of sports performances held to meet the needs of consumers, and sports competition performance is the main pillar of sports industry. In the west, this income is second only to sporting goods and sports lottery, and its economic benefits are considerable. There are more than 1200 kinds of sports competitions in the United States every year, and the ticket income alone is as high as more than $3 billion. If you add advertising revenue, sponsorship fees and TV broadcast fees for each game, the amount will double. Therefore, the sports competition performance market is a huge market. How to effectively guide the development of China's sports industry-sports competition performance market and seek development in the fierce competition is a subject that we must seriously study.

1 Industrialization Status of Sports Competition Performance Market in China

The reform of competitive sports system with football as the breakthrough has led basketball, volleyball, table tennis and badminton to enter the market accordingly and embark on the road of professionalism. For example, the Football Association can make a profit of about 6 million yuan a year, and the Basketball Association can make a profit of 3 million yuan a year, which completely changes the history that competitive events have been paid by the state, and also promotes the development of China's sports competition performance industry. The competition performance market in China is still in the development stage. From the point of view of marketing, the reform of individual associations, especially the implementation of new competition systems suitable for commercial operation (such as club leagues, tournaments, sub-races and grand prix, etc.). ), which realizes the segmentation of the competition performance market and provides the possibility for cultivating the competition performance market of various sports.

According to incomplete statistics, there are nearly 10,000 sports venues in China at present, and only 6 prefecture-level cities such as Shenzhen and Guangzhou have solved the employment problem of 30,000 people. The increase in investment in the sports industry is enormous. Take Shenzhen as an example. 1999, all kinds of sports enterprises in Shenzhen invested more than 7.24 billion yuan. According to some data, only the sports competition income of the State Sports Commission system was as high as103.94 million yuan in 1998. From 65438 to 0998, the total sports consumption in our province reached 3 1 100 million. After several years of development, the competition and performance markets such as football, basketball, volleyball, tennis, chess and cards continue to be active, and commercial competitions are increasing. The player transfer market based on the competition performance market and the development market of various sports intangible assets have also become active. China's sporting goods market, sports fitness and entertainment market and sports lottery market are relatively mature; The sports competition performance market, sports training market and sports intermediary market have also begun to take shape and need further development.