Le Fei brand was founded by Le Fei brothers in 19 1 1 in biella, Italy, with a history of nearly one hundred years. In 1970s, Le Fei cooperated with diversification strategy to expand sportswear business. In the following years, it developed golf, tennis, fitness, yoga, running and skiing series, and finally laid the backbone of world-famous sports brands.

It is considered as a representative of art and a model of luxury. Perfect design and elegant lines show the artistic thinking of sports, exquisite craftsmanship and unique fabrics, represent the fashion model of the brand, and show Fila's positive attitude towards life and elegant sports art. Fila hired a Japanese designer to design the trademark 1972 for Fila.

Philae's brand trademark:

Trademark Italy Roma Fila Sporting Goods Company hired a Japanese designer to design a trademark for Fila at 1972. So the trademark with the letter F as the main element came out, which was greatly appreciated by the Italian boss of Fila. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.

Therefore, until today, Philo has no intention to change the trademark. 1973 under the guidance of Dr. Enrico Frankie, a Japanese designer, Mr. Isin designed Fila's logo. Fila boldly uses eye-catching patterns to make ordinary tennis sportswear glow with intriguing artistic beauty, and Fila will continue FlLA's enterprising style in China.

The above contents refer to Baidu Encyclopedia-Le Fei.