Clothing store activity planning scheme 1 I. theme:
Happiness throws the ball, and the next one belongs to you.
Second, the activity time:
165438+ starts at 0 am.
Third, the site preparation:
1, music playing (first of all, warm up the venue, create momentum with music, attract people, gather a certain crowd, and set off the atmosphere at the scene),
2. The sunshade is set and the staff is present.
3. hang up the propaganda slogan.
Main activities
There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.
Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top, giving the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.
Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose is to give consumers a chance to see their names, and have a sense of pride and belonging.
Rules and requirements:
Send to the left -5 yuan voucher (valid for one month).
Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)
A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)
The paper thrower should keep a certain distance from the empty pocket of the coat, and under the command of the staff, head the ball to grab the prize.
Special coating requirements:
1, with bright colors and obvious patterns;
2, the pocket should be big and deep;
You must hang up your coat before the activity (where to hang it is tentative)
Fourth, the specific promotion plan
Option 1:
For one person, the original price of the first item is 20% off the second item. For two people, the first one is 10% off, and the second one is half price. More than three people (including three people) are all 60% off.
Option 2:
Consumers who buy clothes in our store on that day will give 10 yuan's clothing store vouchers (or membership cards, you can get 20% discount or 20% discount and points, and the higher the points, the lower the discount), so as to firmly grasp customers, firmly grasp customers' hearts and improve long-term repeat customers.
Clothing store activity planning scheme II. Activity time: 65438+February 24th (Friday)-65438+1October 5th (Sunday).
Second, the theme of the event: xx New Year's Day gift, happy and healthy.
Three. Scope of activities: xx Mall, xx Shopping Plaza, xx Bayi Store and xx Beiyuan Store.
Four. Activities:
1, "Happy and healthy delivery" on New Year's Day
Content: During the activity, if you buy clothes, bedding and bags in xx and fill 200 yuan, you will get a happy and healthy coupon worth RMB+a New Year's Day gift package. (Happy health coupons include Yuan bowling coupons, Yuan shuffleboard coupons, Yuan movie coupons and Yuan billiards coupons. )
When you arrive in 500 yuan, you will receive a Happy Health Voucher worth RMB+Inpais Fitness Voucher worth RMB+New Year's Day Gift Package.
Specific operation: the event gift certificate is provided by the bowling alley for each branch. The cost of bowling, shadow tickets, billiards, sand-arc balls, and fitness coupons for each Bird Bird and IPAS are settled by each store and bowling alley respectively. New Year's Day gift package is about RMB, and New Year's Day premium gift package is about RMB. New Year's Day gift packages are purchased by all stores, and snacks and toys are packaged at cost price.
2. New Year's Day "Fun Toy Festival"
Venue: Lobby of each store or other public areas.
Content: All stores hold toy exhibitions to show different types and styles of toys. In addition, some New Year's Day gifts can be exhibited, such as New Year's Day hats, New Year's Day trees, New Year's Day snowflakes and socks. Each store contacts the manufacturer and gives customers a certain discount.
Environmental layout: the planning department will make the backboard in a unified way, and the shop will copy the drawings. Exquisitely decorated New Year's Day trees are placed in the counters of each store, and put in place before 65438+February 10.
3. Snap-up: During the event, some clothes and bedding will be snapped up at 50-60% discount every afternoon 17:00-2 1:00, and the brands to be snapped up will be determined by each store. Each store will determine the brand before 65438+February 65438+July. Brands participating in snap-up activities will no longer participate in coupons and gifts.
4. Carnival Night on New Year's Day
Time: 65438+1 October1,18: 00-21:00.
Venue: lobby on the first floor of xx Mall
Performance: xx Art Troupe 10 college students or actors will be invited to perform live programs, interspersed with interactive and prize-winning questions and answers (foreign brand knowledge).
5. New Year's Day message board
Each store is set up at the main service desk, and the "New Year's Day message board" is filled in by customers with their wishes to their relatives and friends, and the makeup service personnel distribute gifts on the spot. The "New Year's Day Message Board" is designed by the Planning Department and copied by all stores.
Verb (abbreviation for verb) advertising and expenses
65438+February 3 1 xx Evening News d 1 Edition Banner X Yuan
Xx business daily front page banner x yuan
Cost * * *: X yuan.
Clothing store activity planning scheme 3 In order to further grasp the sales peak season of special days, clothing store festivals and New Year's Day plan the following promotional activities:
First, the theme of the event: two festivals with infinite surprises.
Two. Activity time: 20xx-12-20—20xx-1-10.
Third, the purpose of the activity: increase sales, reduce inventory, and develop VIP customers.
Four. Promotion content: (for a brand store)
The slogan of "Two Festivals with Fun" is full of surprises.
Lucky roulette, any customer who buys a certain brand of clothing in a specialty store can participate in the lucky roulette game, and the goods purchased can enjoy preferential treatment according to the lucky numbers (pay the bill first and then settle according to the results), plus 128 yuan gives a pair of military boots and a VIP desk calendar.
The average discount of all participating clothes is about (58%+68%+78%+88% )73%.
Target audience: surrounding potential consumer groups.
Profit statement:
58% discount (lowest price)
1 400 yuan (average price of tag) 58% (lucky number)+128 yuan (average price of military boots) = 360 yuan.
Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average price of military boots) = 268 yuan.
Gross profit: 360 yuan -268 yuan =92 yuan.
28% discount (middle and high grade)
1 400 yuan (average price of tag) 88% (lucky number)+128 yuan (average price of military boots) = 480 yuan.
Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average price of military boots) = 268 yuan.
Gross profit: 480 yuan -268 yuan =2 12 yuan.
Campaign slogan: buy one get one free 1+ 1+ 1 (buy more and get more)
Moreover, during New Year's Day, one garment is 8.5 fold, two garments are 7.8 fold, and more than three garments are 7 fold. If you buy a brand product, you will get 1 VIP card+gifts (it is suggested that desk calendars, water cups and other practical items are easy to carry)+1 laundry roll (negotiate with the local laundry), that is, buy one and get three free.
Average discount: (70%+78%+85%)77%
Target audience: VIP customers and surrounding potential consumer groups
Profit statement:
30% discount: 30% discount for 3 pieces of 400 yuan (average price of tag).
-1200 yuan (3 pieces) 35%=420 yuan.
78% discount: 78% discount (discount) for 400 yuan (average price of tag) 2 pieces-35% for 800 yuan (2 pieces) = 344 yuan.
85% discount: 400 yuan (average price of tag) 1 piece 85% (discount) -400 yuan (1 piece) 35%=200 yuan.
Gift fee description: desk calendar fee: 8 yuan laundry roll fee: 5 yuan.
Verb (abbreviation of verb) activity promotion plan:
1, the company provides unified design: KT version, POP, posters and some gifts.
2. Publicity of billboards inside and outside the venue: put them in a conspicuous position.
3. Shop layout: promotional information must be prepared in advance, leaflets (accurate in content and prominent in theme) must be made and distributed manually in areas where target groups are concentrated, so as to convey promotional information and create momentum for store sales. If conditions permit, you can send the promotion content information to the VIP group of Wubeiku through "SMS notification" locally.
4. Store layout with a strong festive atmosphere, such as decorations with festive elements such as trees.
Clothing store activity planning scheme 4 Nowadays, with the arrival of the era of "feeling consumption", consumers' buying habits have changed greatly. Consumers are becoming more and more willful. Therefore, it is very important to carefully plan various forms of promotion. I think before promotion, we must first make clear to whom to spread it, determine the information receiver, what information content to spread, and when and where to spread it. In terms of specific planning, there are several tasks that must be done well:
1, accurate positioning and clear theme. Whether it is to convey the brand image to consumers or to sell in reality.
2. Determine the best promotion scheme. In addition to careful planning and personnel arrangement in advance, there must be a good plan to infiltrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and train the promoters in detailed promotion plans and details.
3, determine the time, the promotion time should be sooner rather than later. It's best to be three days ahead of your opponent so as not to be preempted by his opponent.
4. Create a good scene atmosphere. For example, popular posters should be brilliant, and store music should be just right to stimulate customers' desire to buy.
5. Make appropriate sales targets and incentive plans. Clothing store promotion scheme 6. Control the promotion cost and "suit your own situation", so as to have better effect.
7. Make an evaluation summary to accumulate experience for the next promotion.
Finally, there are four points to note: 1, the investigation is in place and the propaganda is misplaced; 2. The supply of goods should be prepared; 3. The venue is free from remote places with few tourists; It is best to control the time to finish within one week (subject to the weekend).
The second trick: create warmth.
Hqt Hu' nan Changsha dealer
In fact, there should be many ideas for promotion, but for holidays, the most important thing is to create a festive atmosphere, and we must let the warmth reach the hearts of consumers. Now I would like to share with you my operating mode during the Spring Festival (from New Year's Eve to the fifteenth day of the first month):
First, the welcome speech changed from "welcome" to "Happy New Year". Don't underestimate such a small adjustment, such an old greeting is very effective during the Spring Festival. We can clearly feel that after hearing this sentence, every customer who enters the store is particularly happy and responds to the shopping guide with the same "Happy New Year". Since then, the distance between them has suddenly narrowed.
Second: clever "red envelopes". According to the operation on weekdays, there is generally no discount, but if you can make profits skillfully on holidays, it will attract customers. From grade one to grade four, we will give every customer who buys shoes a coupon red envelope with the value of 19 yuan. Although the discount rate is very small, in our tradition in China, giving a red envelope means giving others luck and wealth. In fact, at this time of the Chinese New Year, everyone will not care so much, so that it can be cheaper. What's more, I'm good at making a fuss about numbers. "19" means "it will take a long time", which means that everything will go well in the coming year. Facts have proved that this practice is very effective. According to my rough statistics, 30% coupons are purchased twice the next day. In fact, we didn't advertise either, but we expanded our influence through the oral communication of customers. Oral communication is the best advertisement.
Third: chic gifts. It is common practice to promote gifts, but the key issue is to send the right things at the right time. The way of sending shoe polish is not new, and in the eyes of many customers, these should be necessities and need to be thought about.
The seventeenth day of the first month of this year is Valentine's Day in the West. Our practice is: when a female customer buys shoes that day, we will give a wallet or a belt as a gift. Traditionally, these things all mean "guarding a man's money" or "tying a beloved man"; When a male customer buys shoes, we will send him roses for his sweetheart. Customers all think we are very thoughtful, especially the female customers who said they didn't expect it, which is very touching.
Trick 3: find the best profit point
Interviewee: hqt Fujian Company
From my past experience, the promotion activities, including holiday promotion, are aimed at dealing with seasonal products and brand image promotion. Successful promotion activities are mainly concentrated in three aspects: first, the promotion at the end of the season pushes the new model; Second, Christmas, New Year's Day, Spring Festival and other major festivals; Third, the opening of new stores or old stores is popular. From the consumer's point of view, the biggest attraction of promotion is to gain benefits. Therefore, before preparing for the promotion, we must investigate the needs of consumers and find a good profit-making plan. Here are some methods that I have successfully operated before:
First, according to the different consumption of consumers, giving different red envelopes is actually a clever discount. June 2003 1 65438+1October1,we made a promotion of "hqt heart x red envelope love" in Zhangzhou, Fujian, and adopted this form. On that day, the sales reached more than 40,000, and on October 5th, the sales reached130,000, creating a miracle of footwear sales in Zhangzhou market.
Second, start profitable projects at the end of the season. There are many ways to make a profit, such as letting customers who have already bought shoes fight for their possible profit plan through the turntable, such as directly labeling the promotion money with labels. Of course, the most effective thing is to introduce a systematic profit plan-how much to buy and make a profit according to the corresponding proportion.
Third, cleverly bundled sales. For example, what we operate in Quanzhou, Fujian Province is: before the event, we made several combination binding series according to the styles of all promotional funds, with 5 pairs, 10 pairs and so on. Of course, this form is mainly to promote family or group sales.
In short, consumers are always interested in profits. However, it is very important to make a good budget before making profit promotion.
Deception 4: Bundle old customers with promotions.
Interviewee: hqt Anhui dealer
Every holiday when you walk into a shopping mall or pedestrian street, you will be greeted by some promotional activities, such as how much to buy, how much to return, discount promotions, what gifts to give, and so on. In order to increase sales, businesses have racked their brains to show their magical powers.
According to years of experience in operating hqt stores, I don't think discounts and rebates are permanent magic weapons. The purpose of promotion is to increase sales, but its target is customers. Blindly pursuing immediate sales and discounting on holidays will lose the old customers who bought before discounting. Under the background of crazy price reduction in China auto market, Toyota did not reduce the price, but considered hundreds of thousands of old users. On February 28th, 2005, they announced that the Accord would reduce its price by 20,000 yuan on the grounds of localization of spare parts, but they explained it well to the old customers, making them feel balanced. After all, old customers are their source of profit!
People-oriented is a common saying in today's society, and our business is customer-centered. I think the promotion should focus on old customers. During this time, I just did a promotional activity with the theme: "Give back to old customers, hqt leather shoes."
Trade-in, hqt old leather shoes value 38 yuan for hqt leather shoes ". After the news of the event spread, some customers brought hqt's old leather shoes four or five years ago, so I gave them a discount and put them on their feet and left. I am happy in my heart: one is to repay these old customers for many years, and the other is to keep this group of old customers. In fact, these old shoes are worthless to me, just because they have given benefits to old customers, and others have nothing to say. Some old customers say, ouch! I still lost my old shoes, so I'll keep them next time. I said yes, so we will do it in the future. This promotion was quite successful, and finally let customers find the added value of hqt.
There are dozens of festivals, large and small, 365 days a year, and different festivals have different groups. For example, the fine tradition of China people is to honor the elderly, and Mother's Day is certainly a good time to promote sales. I bought a lot of carnations from the flower shop, and the advertisement was designed like this: buy carnations for my mother's shoes, and my daughter gave my mother love. This promotion is really successful. The customer bought your shoes not for carnations, but for shops. Remind her to buy a pair of shoes for her mother. And the customer wants to buy her carnations, and we have already thought about it and prepared it for her.
Clothing store activity planning scheme 5 I. Activity purpose
The Spring Festival is a traditional festival of the Chinese nation, symbolizing farewell to the old and welcoming the new, and being happy and auspicious.
The traditional custom of China people is to buy new year's goods, get together with family members and visit relatives and friends. Retail, catering and other industries are bound to usher in the peak period of consumption, but also the peak period of promotional activities. It is also the best time for us to carry out industrial sales and display brand promotion through the Spring Festival promotion activities.
Second, the theme of the event won in the spring, conveying people's hearts, and there were countless surprises.
Three. Scope of activities and product introduction activities:
Product introduction of all goods (except accessories) in the store:
Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.
Fourth, activity planning.
(1) Activity time: xx.02.10—xx.02.25.
(2) Location: Mason Fengjie Store
(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products. Planning scheme of clothing promotion activities (4) Main activities and processes:
From now on, customers who come to Mason Store can enjoy 10% discount for 200 yuan, 8.5% discount for 300 yuan, 20% discount for 500 yuan, 7.5% discount for 700 yuan, 6.5% discount for more than 888 yuan or Mason vip card (be careful not to discount or send cards), and 6.5% discount can be added when shopping over 1000 yuan.
In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you. Prizes:
Grand prize: a 999 yuan shopping voucher (1) First prize: 499 yuan shopping voucher (5) Second prize: 399 yuan shopping voucher (8) Third prize: 299 yuan shopping voucher (10) Fourth prize: 199 yuan shopping voucher. Performed by temporary workers and local radio and television bureau. During the activity, the sales staff of each specialty store will promote the sales.
Verb (abbreviation for verb) activity budget:
Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during this month's promotion period will be around 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, a * * * 50,000 yuan.
6. Effect estimation: Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales this month? It will reach 140% of the average monthly sales, and at the same time greatly enhance the influence of Samma brand and let more consumers trust XX.
Clothing store activity planning scheme 6 I. Promotion purpose:
The ultimate goal of promotion is to sell goods by hook or by crook. The same is true of online shop promotion, but it is not effective to do it casually. Half-price promotion of Singles Day in Taobao Mall is a hot promotion method recently.
Second, the promotion process:
1. Determine the products to be promoted and prepare sufficient commodities. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.
2. Determine the customer base: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, so that promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.
Third, make a promotion plan:
1 member, points increase:
2 discount promotion
3 Give away samples for promotion:
4 lottery promotion:
5 red envelope promotion
6 auction:
Actively participate in various promotional activities initiated by Taobao.
Membership and integral promotion: all customers who buy our products become members of our company. Members can not only enjoy shopping discounts, but also accumulate points and exchange goods for free.
Advantages: This promotion method can attract customers to buy in the store again and introduce new customers to buy in the store, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to the online store!
Discount promotion: Discount, also known as discount and discount, is the most commonly used staged promotion method at present. Because discount promotion directly benefits consumers and makes customers feel the benefits very directly, this promotion method is more immediate.
A. direct discount: find an excuse to discount sales.
Advantages: it meets the needs of festivals and will attract more people to buy. Although the unit profit will decrease after the discount, the sales volume will go up and the total sales revenue will not decrease. At the same time, it will increase the visibility of the store and have more customers, which will also promote future sales. Why not?
Suggestion: The promotion effect of this promotion method also depends on the price sensitivity of the goods. For goods with low price sensitivity, it is often futile. However, due to the particularity of online marketing, direct discount sales are easy to arouse customers' doubts and are generally not recommended.
B. Discount in disguise:
Free postage, the price of a single commodity is slightly lower than the price required for free postage, and two or more commodities are combined to meet the requirements for free postage. Sell these goods at a discount.
Advantages: more user-friendly, and the discount does not show traces!
Suggestion: The combination of products is very knowledgeable. A good combination can make consumers very satisfied, so we must find related products to combine.
C, buy a gift promotion:
In fact, this is also a disguised form of discount promotion, and it is also one of the most commonly used and effective promotion methods.
Advantages: let customers feel that they spent the same money to buy more products, happy!
Suggestion: the key to the application effect of buying gifts is the choice of gifts. A suitable gift will play a positive role in promoting product sales, while choosing an inappropriate gift can only be a loss of wife and soldiers. Your costs have gone up, your profits have gone down, and your customers are ungrateful!
Give away samples for promotion:
When new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up, good promotion results can be achieved by using gift promotion.
Advantages: make customers loyal to the products.
Suggestion: Only products with excellent effects can be tried.
Red envelope promotion
Red envelopes are a special promotional item on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their stores.
Advantages:
Can enhance the popularity of the store, because the red envelope has a time limit, so it can promote customers to buy again in a short time, effectively forming customer loyalty!
(6) Auction:
Auction is one of the most effective ways to attract popularity on the Internet. Because both Yuan Pai and He Pai have special exhibition areas on the first side of Taobao, the goods entering this area can get more exhibition opportunities, and Taobao buyers will also enter their stores to browse more goods because of the auctioned items, which can greatly improve the chances of commodity transactions.
I have actively participated in various promotional activities sponsored by Taobao:
Taobao will organize different activities in different sections from time to time, and sellers who participate in the activities will get more recommendation opportunities, which is also a good way to enhance the visibility of the store and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don't forget to pay attention to the activities held by Taobao on Taobao's home page, payment page, bulletin board, etc., and actively participate!
Fourth, create a good promotion atmosphere.
Effectively use store decoration, announcements and messages to create a hot atmosphere. Some people do promotion, do a good job of publicity outside the store, but turn around and leave after entering the store. It's just that the atmosphere in the store is not good. Promotion is the same as when you are not promoted. It was abandoned. There is no promotion in the store announcement and there is no promotion information in the news. When you enter the store, you won't feel a little popular and promotional atmosphere. Promotion should be "vivid"! Cold and clear, can you keep customers?
Verb (abbreviation of verb) summarizes the effect and lessons of promotion.
Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process.
Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.