Entrepreneurial online shop introduction
Advantages of opening a shop online
There are many advantages to opening a shop online, the most important of which are the following outstanding advantages:
First, less investment and quick recovery.
(1) From the perspective of start-up capital, the traditional ground store opening, facade rent plus decoration fee, and the first batch of purchase funds need at least tens of thousands of start-up capital. But the start-up capital needed to open a shop online is much less. According to our plan, as long as you have a computer with Internet access and your diligence (managing your own website), you can open a shop! Online stores are much lower than ground stores of the same size. On the internet, there is no need to increase the rent to increase the business area, and there is no need to increase the cost to extend the business hours.
(2) From the perspective of liquidity, the purchase funds of traditional shops range from several thousand yuan to tens of thousands of yuan, while online shops do not need to press funds, and they can purchase goods with orders.
(3) Online shops can advance and retreat freely without any burden. In traditional stores, when you don't want to continue to operate, you have to get rid of the original backlog of goods, while online stores don't need inventory, so there is no such burden. You can change varieties or switch to other businesses at any time. With less start-up capital and low operating cost, it is especially suitable for small shops and individuals to start businesses online.
Second, the sales time is not limited.
Online stores have extended your business hours indefinitely. It runs 24 hours a day, 365 days a year. No matter whether it is windy or rainy, no matter day or night, you don't need a special person to watch the shop on duty, and you can open as usual!
Third, the place of sale is not restricted.
Although you only have a small shop on the ground or no facade at all, you can still do a lot of business online. On the one hand, online stores are not limited by store space. Although you are just a street shop, you can have a storefront as big as a department store online, with 10 thousand kinds of goods (as long as you like);
On the other hand, online stores are not affected by the quality of the terminal. No matter whether your dock is good or bad, even if you are in a 999-bend alley, customers can easily find your store online, no matter how far away they are from your store, even if it is 108,000 miles.
Fourth, online stores are hot and there is no limit to making money.
People come and go online, and the traffic exceeds 10 amusement park! As long as your goods are distinctive and properly managed, online stores will bring you thousands of extra passengers every day, greatly increasing your sales revenue.
What is the best way to open a shop online?
After deciding to open an online shop, "what to sell" has become the most important issue. When determining what to sell, we should integrate our own financial resources, commodity attributes and the convenience of logistics and transportation to locate the goods to be sold. At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success.
When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs.
Understand the basic characteristics of mainstream netizens. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens-white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies.
Commodity attributes suitable for online sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy.
Network keywords can be used as a guide to opening a store. What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business.
Popular online stores can learn from it.
Jewelry classification has always been the most active classification of online transactions. In 2004, the new favorite crystal and personalized pendant of popular jewelry were favored by buyers. In the first half of 2004, * * net crystal bracelets can sell more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silverware and jade has driven the sales heat wave of online jewelry classification in 2004.
"Zippo" and "bedding" are favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2004, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only one style, Zippo Classic Chrome, sold more than 20,000 pieces in 2003. The hot sale of bedding shows another major feature of online shopping-practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets.
"Photographable", "color screen" and "chord" are favored. Mobile phone owners will never let go of any new features that can show their personality. In 2004, the mobile phone that can take pictures has undoubtedly become the focus of fashion. Sony Ericsson T6 18, with moderate price and multiple functions, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2003, its network sales reached more than 4,500 units, and this trend continued in 2004.
Jeans, dots and stripes continue to be popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2004, the popular jeans with low waist and slim fit were favored by white-collar workers, and they sold about 2,500 pairs every month. The popular polka-dot stripe pattern in 2003 continues to be a bright color for online sales, among which polka-dot stripe handbags are the best. Due to the reasonable price, nearly 1,000 pieces can be sold every month on average.
Collections related to the "Olympic Games" are increasing. The outstanding performance of Olympic athletes in Athens triggered the Olympic fever in 2004, which also led to the collection of various Olympic-related souvenirs. During this period, the online collection classification transaction was extremely hot. From June to August 2004, the sales of Olympic supplies exceeded 65,438+0,000.
In 2003, the number of real estate agents who set up shop on * * reached an astonishing 2,000, while in 2004, the number nearly quadrupled. More and more renters are looking for houses through the Internet. As far as the current situation is concerned, there are about 5,000 new houses and 3,000 second-hand houses for rent online every day, which is no longer comparable to any offline intermediary. This "supermarket" environment is undoubtedly very beneficial for small intermediaries to win customers. And online real estate agents can attract a large number of foreign customers and houses. According to incomplete statistics in Shanghai, the proportion of houses purchased by Shanghainese, foreigners and foreigners this year is 75: 20: 5. Returnees can find suitable houses through the internet, and the feeling of "home" through the internet is everywhere. Now in addition to Shanghai, Beijing, Qingdao, Wuhan and even Hong Kong have a large number of houses registered, and the annual turnover of real estate classification will reach 60 million yuan. With the liberalization of the real estate trading market, online real estate intermediary stores will definitely become popular in 2004.
Fitness balls, health care equipment, yoga mats and other fitness equipment suitable for indoor sports, as well as sports teaching VCD that is hard to find in video stores are also hot items in online stores. * * "e-commerce experts pointed out that it may be more appropriate to operate these things on the Internet, because it is easy for the network to gather loose but growing offline fans.
Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores.
Where to find the source of goods
After deciding what to sell, we began to look for sources of goods. The reason why online stores have space is because the cost is low. Mastering good quality and cheap goods will master the key to e-commerce management. Take clothing products as an example. Some well-known brands have national unified prices. Generally, ground stores can only get a minimum discount of 8.5%, and online stores can get a discount of 7-8%. On the internet, the price of clothing products is 20% to 70% cheaper than that of shopping malls.
Pay close attention to market changes and make full use of commodity discounts to find low-priced goods. Take the brand-name clothes that are very popular on the Internet for example. Sellers often find brand-name clothes with high style and quality when they change seasons or have special sales, and then sell them online, making use of the regional or time-space price difference to get enough profits. There are some cosmetics sellers on the Internet. After they are familiar with the executives of high-end cosmetics counters, they can get the goods as low as 30% off before the new products go on the market, and then sell them online at the price of 10% off the counters. Because cosmetics are more expensive, the profits are correspondingly richer.
Foreign trade products have been very popular on the internet because of their advantages in quality, style, fabric and price. Many foreign famous-brand goods with hundreds of dollars, only a few hundred dollars online, make many buyers flock to them. Taobao shop advocates young ladies to engage in foreign trade. Because of their work, they have accumulated many souvenirs from all over the country. After sending some to relatives and friends, there is still a lot left. Under the recommendation of a friend, Miss Zhang sold her idle items online, but she didn't expect to sell them out soon. Now, her shop has more than 200 regular customers.
Big sellers with credit ratings above 2000, such as "Dafeng Foreign Trade" and "5 1 Clothing Foreign Trade Fashion", all started with foreign trade clothing. If new online entrepreneurs have familiar foreign trade manufacturers, they can get goods directly from the factories. There are many good things in the remaining products of foreign trade orders, most of which are only 1-3 pieces. Styles are often the most popular next year or now, and the price is only 4-7 fold of that of shopping malls, which is very marketable.
Brand goods are one of the most concerned categories on the Internet. Some brands have a large inventory backlog, and some businesses simply sell all their inventory to full-time online sellers. Brand goods are one of the most concerned categories on the Internet, and many buyers directly search for their favorite brand goods. Moreover, although many brands are overstocked in a certain area, their extensive network coverage can completely make them a best seller in other areas. If you have enough bargaining skills, you can eat their shares at a low price, and you will certainly get rich profits.
Get foreign discounted goods. Foreign first-line brands in the world are very cheap on the eve of changing seasons or festivals. If the seller has relatives or friends abroad, ask them for help and get attractive discounts to sell online. Even if the price is 4-7 times lower than that of traditional shopping malls, there is still a profit margin of 10% to 40%. This kind of sales method is being paid attention to by some international students. Momotaro, a Japanese student, sells the latest cosmetics, beauty, nutrition and health products in Japan and sends them to China and even other countries in the world by air. At present, there are shops in Taobao and * *. Because its cosmetics are fresher, faster and cheaper than domestic counters, it is sought after. In addition, some American and European students also sell top brands such as "Victoria's Secret" and "LV" online, with a profit of more than 30%.
Wholesale market. Be sure to visit some regional wholesale markets, such as Xizhimen, Xiushui Street and Hongqiao in Beijing, Xiangyang Road and Chenghuang Temple in Shanghai, so that you can not only get familiar with the market, but also get very cheap wholesale prices. Pingping, a seller of Taobao in Beijing, lives in Cheng Nan, Beijing. There are many wholesale shopping malls near his home. In addition to buying goods near home, he occasionally goes to Xizhimen Zoo and other large wholesale markets to find goods. By establishing a good relationship between supply and demand with some wholesalers, you can get the first-hand hot goods and ensure the low price of online sales.
After finding the source of goods, you can try to sell a small amount in advance, and then consider increasing the purchase quantity when the sales volume is good. On the Internet, some sellers have a good relationship with suppliers, and they often sell their goods before buying them, which will neither occupy funds nor cause a backlog of goods. In short, no matter through what channels to find goods, low prices are the key factor. Find a good and cheap source of goods, and your online shop will have a successful foundation.
Open an online store
Two forms of online store management
The first is to establish a special website as a sales platform, from website maintenance and update to publicity and sales. The advantage is that website design can create its own personality to attract customers, and it can also set up a website forum to receive feedback from buyers in time, but the cost, energy and time invested will increase accordingly.
The second is to use the platform provided by other websites to sell their own products. For example, popular websites such as Yi Bei and Taobao provide sales platforms for people. The disadvantage is that the design of the web page is relatively simple and lacks individuality. The advantage is that it saves time in designing websites, and the popularity of large-scale websites also helps to improve the click-through rate of their stores and save publicity expenses.
For beginners, we suggest taking the second method.
Choose a website according to its characteristics.
At present, the most common application of online entrepreneurship is still the way of registered member sales through large websites: entrepreneurs become registered members of a large website through registration, and then rely on its website to open stores, during which entrepreneurs need to pay some fees. This form is like renting a storefront or counter in a large shopping mall to sell, and it needs the influence of the shopping mall. Therefore, it is very important for entrepreneurs to choose large-scale websites that meet the characteristics of sales items.
In recent years, such websites providing online shop services have flourished in China, especially the investment of Yi Bei, an American e-commerce company, in Yi Bei, which makes such markets in China extremely active. Here are a few such large websites, each with its own advantages and characteristics. Entrepreneurs need to comprehensively analyze and choose websites according to their own characteristics, which will make the road to entrepreneurship more effective.
EBay Yi Bei (
Taobao (
8848 network (
Free online shop opening program: Free shop opening program is very simple. Users can open a shop as long as they have sold goods online. For example, if you want to open a shop in Yi Bei, you can log in to Yi Bei to sell goods (just one commodity is enough)-find the link of "I want to open a shop" in "My Yi Bei"-click to enter-choose your own store name, store classification, upload store name advertising language, owner portrait and decorate your own store-open a shop to sell goods.
Procedures for opening paid shops (taking Yi Bei as an example);
1. Application: Click on "I want to open a paid shop" at the entrance of "Special Shop" and read the instructions for opening a shop.
2. Fill in the relevant information: including the Chinese and English name of the store and the store category. Merchants need to fill in the license number and confirm with Yi Bei online.
3. After the application is completed, the store is established, and it can decorate the store and sell goods.
If it is a merchant with its own priced goods, it must first convert its priced goods into goods sold in the warehouse.
Online store management ABC
A. learn to be a customer first. You can go to websites like Yi Bei, be a buyer several times first, and be familiar with the whole process of online shopping, which will help you absorb experience.
B. choose the right goods. Choosing some characteristic and personalized goods is the key to attract customers. In addition, it depends on the source of goods, choose the goods you are looking for, and make money by using the regional price difference.
C. apply for a website platform or establish a personal website. Domain names and addresses are like house numbers. For entering the mall, the selection criterion is to choose popular websites. Those who build their own websites can learn from other people's successful experiences.
D. consider the pricing of goods. Price positioning must first ensure its own profit point and maintain its own basic expenses. For a start-up shop, the price positioning must be accurate, and the set price should not be changed easily.
E. the name and product introduction of the online store should be attractive. When selling goods online, because buyers can't see the real thing, they need to take clear and beautiful photos of the goods and have a detailed description of the goods to attract buyers more.
F. the goods are updated quickly. Hang new products in a prominent position on the web page, and the title design should be attractive.
Online shop maintenance
After-sales service should be thoughtful. After the goods are sold, get in touch with the buyer as soon as possible, and send the delivery notice letter to the buyer as soon as possible after delivery. It's best to attach a photo of the parcel sheet, so that the buyer can see the handwriting and specific number clearly, so that the buyer can feel more at ease and feel more intimate, which is very important to attract the "return rate".
Pay attention to the "credit" evaluation of online stores. When goods are traded online, the website that provides the platform will charge a certain transaction service fee in proportion to the transaction price. After the transaction is concluded, both the buyer and the seller are obliged to evaluate each other's credit. High credit is very important for the operation of online stores, and all buyers will choose whether to buy your goods according to credit.
Methods of promoting 10 in e-commerce websites
The following are the promotion methods of e-commerce websites, which online shop operators can learn from:
1. Log in to the search engine. The traffic brought by search engines Google, Yahoo and Baidu is very obvious. The easiest way is to log in manually.
But if you want to get a good ranking, you have to pay a certain fee. The charging methods include: fixed ranking, bidding ranking, etc.
If you don't want to spend money and try to get a better ranking, then you need to optimize your website according to the characteristics of each search engine and make some detailed strategies. Such as title design, label design, content typesetting design and so on.
2. Log in to the navigation website. For a website with little traffic and low popularity, navigation websites can bring you more traffic than search engines. The most famous one is
3, friendship connection, friendship connection can bring a stable passenger flow to a website. In addition, it also helps the website rank in search engines such as Google. Friendship connection in principle: it is best to connect some well-known websites with higher traffic than yourself; Thirdly, it is a website that supplements its own content. Similarly, it is easy to form competition and is generally not considered.
4. Although online advertising costs money, the traffic it brings to the website is very objective, but how to spend the least money and get the best results requires many skills. 1). Low cost, high return. How can we achieve this effect? First, you need to judge what kind of goals you need to achieve. If you want to gain popularity, then choose Sina and Sohu. If you just want traffic, filter out these media sites because their prices are too high. So what kind of website do you choose as the media? A little-known website has a lot of traffic. At present, although many personal websites are not well-known, the traffic is particularly large, and advertising on them is generally not expensive. For e-commerce websites, commissions can also be paid to small websites according to the transaction amount of orders, which can save advertising expenses. 2). High cost and high income. This income is not traffic, but income. For a commercial website, the quality of passenger flow is as important as the flow of passenger flow. The media chosen for this kind of advertisement is very particular. First of all, you should know who your potential customers are and what their habits are, and then find websites with high frequency of their appearance to advertise. It may be more expensive, but it brings you higher customer quality, so it brings you higher income. For commercial websites, high-quality passenger flow is very important, and advertising must be targeted.
5, email advertising, be careful not to spam, otherwise the effect is counterproductive, which will cause netizens to resent. The best way is to send it to registered users, so that customers can understand the website dynamics and keep their attention on the website, but remember to put the "unsubscribe" option in an eye-catching position.
6, viral marketing strategy, viral marketing is mainly in a mutually beneficial way, let netizens help themselves to promote, and create an effect like virus spread. Common methods: 1). Free service (free email, free blog, e-book download, etc.). )
2). Interesting pages (such as the signature gold brick popular at the end of 2004)
7, BBS forum community publicity, posting water in various related forums, establishing signature files, although the effect is not obvious, but it is free after all.
8, event marketing, rational use of media to do event marketing, event publicity, soft text publicity, attract attention.
9. Take advantage of the trend. Yi Bei, Taobao, Easy Auction and other platforms can be used in the initial stage of website development, and their popularity should not be underestimated, so they can smoothly transfer customers to their own websites. The shopping mall of the portal website can be ignored. First, its charge is too high. Second, although its traffic is large, there are not many effective customers. In short, the price/performance ratio is really poor.
Customer relationship management. The best way to promote a website is word of mouth. How to get netizens who see your website to help you promote it? The most basic thing is to do it yourself, four words: product+service. The cost of developing a new member is much higher than the cost of maintaining an old member. It is not worth the loss to pay attention to attracting new members but not to maintaining old members.
How to do business with customers you know online?
First, deal with the online inquiries of buyers: there must be a fake appraisal procedure, otherwise once the business is done, you will be submerged in the ocean of e-mail. Generally speaking, from the content of the buyer's inquiry, you can judge which is the firm offer and which is the virtual offer. We should focus on those highly targeted emails that can be called inquiries. For worthless inquiries, we should dare to give up decisively. It is naive to think that every inquiry is to buy goods from you. Some inquiries are too vague, perhaps just a means for customers to do market research. If you don't give up vague information, maybe you can only do something to deal with emails every day.
Second, we must pay attention to methods and skills when dealing with buyers' enquiries. Be good at seeing the depth through the appearance of the email and understand the real intention of the inquirer. Is he a real buyer, a middleman or even your competitor? What is his motivation for buying? What is his purchasing power? Mastering these, you can have superb reply processing ability, grasp the psychology of customers, and let buyers know your enterprise and products better and faster.
Third, be very clear about whether your products (including quality) are suitable for the target market? Try to understand the quality and price level of other domestic peers. How easy it is to get the product information of peers now! You must understand that the inquiry will not be sent to only one foreign customer, but to many suppliers at the same time. Only when the quality and price of your products are better than those of your peers can you finally get the order.
Twelve successful experiences of opening a shop online.
1. Your potential customers can get more and more information, but their attention resources are limited, so you should try your best to provide free information that is beneficial to their lives or careers, so as to win their attention resources and achieve the final purchase goal.
2. Send emails to your customers and potential customers regularly by email.
If your business is national or international, it is particularly necessary to set up a World Wide Web site. Your website is actually an open storefront, and you can promote your products or services to your potential customers 24 hours a day on the premise that your website has enough marketing efforts. After online e-commerce is mature, it can also handle business 24 hours a day. Only in this way can you truly realize that "even when you sleep, money is rolling in"!
4. Always pay attention to new trends and opportunities, and keep abreast of whether there are faster, better or cheaper methods in product production or service.
5. Minimize recurrent expenditure. No matter how good the business is, if the cost is high and there is no marketing, it will eventually go bankrupt.
6. You must have an advisory team to give you advice when necessary. The form of this team depends on your actual situation, formal or informal. One or two people go to the advisory Committee with a clear division of labor. In short, there are some "teachers" who are suitable. Just as legal consultants and family doctors can guarantee the quality of your legal and healthy life, these business consultants can also escort your business success. No matter who it is, university professors, consultants, business partners, relatives and friends, etc. As long as they have the ability and expertise in this field.
7. Attend relevant training courses or lectures and read relevant books. In short, we should constantly "charge". Knowledge and information about marketing and business skills are particularly important. Because in the economic era of buyer's market, there is only a dead end without marketing.
8. Believe in yourself. This involves whether we can correctly evaluate our own problems. Simply put, if you think you can do it, you can do it, not others say you can. Stop laughing at "how bold people are and how productive the land is", its core idea is correct!
9. You must have confidence in your career, especially in business contacts. The excitement, passion and dedication to the cause can exert a positive influence on others subtly.
10. Who doesn't want to do business with people they like and trust? This is a fact that you and I often ignore. Therefore, it is very important to establish a good reputation, because the market for cheating is getting smaller and smaller.
1 1. Remember, after a successful sale, you should "ask" your customer to write a letter to express your satisfaction or praise for your product or service. This information can be a powerful marketing tool and an effective means to expand your reputation.
12. Persistence is the key, don't give up easily! Everything is difficult at the beginning, and online entrepreneurship is no exception. It takes months for the first customer to come and go.
References:
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