New york's latest business survey.
Date of drafting: May 29, 2007
New york Business Travel Report
Objective To understand the latest business situation of the company and provide reference for the company to make strategic planning.
Time: May 29th to June, 2007 1.
Reporter service planning department dalin
Director Zhongshan and Director Dalin of Peer Service Planning Department
Date event
I visited Company A on May 29th and confirmed that its turnover increased by 20% compared with last year. (See the detailed report 1)
On May 30th, I went to the store of Company B and confirmed that there were many young people there. (See detailed report 2)
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (3)
On May 3 1, I visited Company C and confirmed the effectiveness of the low price strategy.
(See detailed report 3)
I visited Company D on June 1 day. Due to the fierce competition with similar franchisees, compared with last year, the sales increased by 2%, with a slow growth. (See detailed report 4)
impression
Looking at the current situation in new york, I find that even successful models will fall behind because of similar joint ventures. So I think our company should occupy the market share of Japan in a short time before similar joint ventures appear.
Proposal planning table
The opening remarks of the proposal only need a piece of A4 paper.
"I want to suggest that customers launch new services."
"I want to submit a proposal on new product planning to my superiors."
At this time, the proposal is essential. However, everyone seems to write the proposal on purpose. Even if they take great pains to write it out, there will be redundant or omitted places in logic, or some indescribable and inexplicable contents. This will have the opposite effect. Even organized content has become disorganized.
I suggest you write an outline in advance at this time. I named this outline an A4 paper "Proposal Schedule".
First of all, we divide the overall structure of the proposal into three parts: introduction, analysis and conclusion, so as to ensure that only one piece of information is filled in on a piece of paper. For example, "I hope to sell this American product A in Japan". At this time, we only need to distinguish between "the demand for similar products of all ages" and "the demand for similar products of men and women", and readers can understand the content instantly.
The first is introduction, and it is most important to "catch" customers by introduction. It's a bit disappointing to start a long explanation at the time of introduction. Therefore, although it is an introduction, it is necessary to put forward something similar to a conclusion to some extent, which makes people feel: "Oh!"
Next, the structure of sub-theory is divided into three parts. In the sub-discussion 1, it is pointed out that the popularity of swimming training courses is increasing year by year. In order to emphasize this point, while inserting the chart, we will say that "from the age point of view, not only children and adolescents, but also middle-aged and elderly people who have participated in swimming training classes have increased in recent years" and "if we further observe from the perspective of men and women, the number of middle-aged and elderly men who have joined in is also increasing sharply". In the second point, it is pointed out that some people will go swimming in the equipped swimming pool when they enter and leave the gym, while others simply enter and leave the swimming training class. The third part clearly says "If recommended to the gym, this level of unit price and passenger flow is worth looking forward to" and "If recommended to the swimming training class, this level of unit price and passenger flow is worth looking forward to".
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (4)
Then at the conclusion, the idea that "the number of middle-aged and elderly participants will increase further in the future, so we should discuss the feasibility of the plan and start to promote this project this morning" is clearly expressed, so that the proposal can have a "beautiful start and turning point".
In this way, the process structure of the proposal is perfect.
However, it is still too early to be happy. The actual proposal is typeset, no matter how perfect its structure is, readers will be bored.
Therefore, when it is necessary to explain or explain logical relations and data, whether it is introduction, argument or conclusion, diagrams, charts and pictures should be the main ones. Write as few articles as possible. This is related to the role of the right brain, because it is easier for human beings to understand the outline of vivid things than to explain them in lengthy articles.
From this point of view, if you want to tell everyone that "people realize that swimming is effective in preventing and relieving metabolic syndrome", it will be more effective to put a picture of an elderly person with a big belly than to explain it through a lengthy narrative.
And if the proposal is written in PowerPoint, we can also find tips on the typesetting text on each page, using HGP font or MS font, and using plain text as little as possible. When the article is projected on the slide, the Ming Dynasty looks very thin and difficult to identify. If magnified, it will appear oblique jagged, just to prevent this phenomenon.
If you pay attention to the above points, your proposal will be perfect
Proposal schedule
The topic is swimming training class for middle-aged and elderly people.
Swimming training program for middle-aged and elderly people
theme
Our company should carry out swimming training courses for middle-aged and elderly men.
introduce
From the age point of view, not only children or young people, but also middle-aged and elderly people attending swimming training classes are increasing. (Histogram) From the perspective of men and women, the number of male participants has greatly increased.
(Histogram) The number of middle-aged and elderly men is increasing. The reason is that this group is afraid of becoming metabolic syndrome.
(old man's picture)
On 1
Participants are divided into gym type and swimming pool type.
(Circle chart) People entering the gym (survey result table) People entering the swimming training class (survey result table)
Subtheory 2
Prediction of unit price and passenger flow of gymnasium
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (5)
(histogram) unit price setting and passenger flow forecast of swimming training class (histogram) It is beneficial to run swimming training class in gym, whether it is unit price or passenger flow.
Discussion 3
Swimming training courses for middle-aged and elderly men's gymnasiums should be developed and put into operation as soon as possible.
conclusion
Xxxx Limited
Yamada taro
Telephone 03-3555-×××××
E-mail batu@××××××.co.jp
get in touch with
way
Speech form
Write a speech on a piece of A4 paper to avoid a lengthy speech.
No matter at the founding ceremony of a new company, at the annual party of a client company, or at a wedding, anyone who hears a long speech from a visitor will get bored.
What's more, when people are trying to eat beer, champagne and delicious food, it's not surprising that even if they think, "Uncle, when are you going to say it?".
Even so, I can't blame those people. Because you may be the "celebrity who talks too much". In fact, people often don't know what to say and how to say when they are entrusted to give a speech. Haven't you ever deviated from the subject and made a mistake in prediction?
An A4 paper "speech" can also be used as a draft, which will give you strong support. The use of this table is simple. For example, if you want to be a growth company, what are the conditions? For the topic of the speech, you can get the corresponding answer first, which is what you want to say.
"Growth companies will not be satisfied with the status quo and will continue to move towards higher goals."
"Growth companies regard failure as a lesson and a desire for the future."
Next, let's think about the expansion method of topic connection answers. At this time, it is very important to add some experience, aphorisms and examples related to the answers. It would be better if we could quote them as examples on the basis of clarifying what everyone knows.
In other words, if you want to say that "growth companies are not satisfied with the status quo, they will keep moving towards higher goals", you can think of a synopsis similar to the following paragraph.
"The' Windows 3.1'released by Bill Gates in 1992 was very popular, but he was not satisfied. He devoted himself to developing a more advanced operating system, and in 1995, he released the familiar "Windows 95". However, he is still not satisfied with the warm response he received. It is precisely because of his continuous improvement that he has created excellent OS such as "XP" and "Vista" and made Microsoft grow into a world-leading enterprise. "
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (6)
"If we consider what conditions a growing company needs from this case, I think it is a very important condition not to meet the status quo and constantly challenge higher goals."
How's it going? So you won't say anything off topic and biased, will you? But if it ends here, it will be anticlimactic, so we must change people in the end. In other words, it can be summarized as follows.
"I won't be satisfied with the status quo. After a goal is achieved, I will set a new goal and move towards it. Even if I fail, I will stick to this creed. Please give me more understanding. Here, I want to thank everyone for listening to my speech quietly. "
In this way, the content of the speech is perfect. If you are demanding, you can smile from time to time during your speech, which is the best, but thinking too much will consume your nerves, so it is enough for beginners to master the main points just said.
In addition, writing a speech according to this table takes about 300 words in one minute and 900 words in three minutes. Please use this as a standard to write. As long as you get to the point, even people who are not good at talking can handle all the speeches.
Speech form
What are the requirements for a growing company?
Notification name
department
Business Unit Name 2
Yamada taro
What are the requirements for a theme (problem) growth company?
What you want to say (answer) is that growth companies are not satisfied with the status quo and will continue to move towards higher goals.
launch
Add experiences, famous sayings or specific examples corresponding to what you want to say.
We should use some authoritative or well-known experiences and statements.
The following contents should be added to specific examples. Windows 3. 1 released by Bill Gates at 1992 is very popular.
1995, he released Windows95, followed by XP and Vista.
When (when)
Where (where)
Who (who)
What did you do?
Why (reason)
How (how)
I won't be satisfied with the status quo. After a goal is achieved, I will set a new goal and move towards it.
The form of storytelling
A piece of A4 paper can make a long speech interesting.
The last section talked about the countermeasures to deal with a few minutes of speech. So, what should I do when it takes a long time for new product release, company briefing and report?
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (7)
At this time, I recommend that you actively use the "story form" that I will introduce next, compared with the "speech form".
The so-called "storytelling form" is based on the "story organization method" advocated by ROBERT MACKIE, the first American screenwriter. After my own changes and improvements, robert mckee is a very attractive figure among film and television workers. This "story-telling form" is a way to describe the track (achievement talk) of yourself or a company (project) by dividing the story structure into five parts: achievement, opportunity, conflict, chaos, crisis and climax.
To put it simply, the story will begin with achievements (success) and then begin with a review. Then, after all kinds of twists and turns, the playwright will continue to explore (conflict chaos), encounter adversity, crisis and other scenes, then enter a climax, and finally usher in a satisfactory solution (return to achievement again). The playwright will organize the story in advance while sorting out 5W1h.
In fact, Masayoshi Son tried a similar method in the briefing of Softbank and other occasions, and told the company's trajectory with the following story.
① Achievements→ The company has grown into an integrated communication company with annual sales exceeding 2 trillion yen.
② Opportunity → 198 1 year, as a computer software circulation enterprise, the company rented a room in the mixed building in Kyushu and started a business. The company hired two part-time workers, stood on the orange box and made a statement that "we must be one of the few large companies with a turnover of one trillion or two trillion yen", but the two part-time workers resigned a week later.
③ Conflict and chaos → Suffering from chronic hepatitis, the doctor said that I was bedridden from now on. Within three years, I have been hospitalized and discharged several times. After that, my illness miraculously recovered. I started selling stocks in the store from 65438 to 0994, but I was criticized by the media in the process of starting a business.
Crisis → In 2000, due to the bursting of the Internet bubble, my share price plummeted. Later, I joined the broadband industry, but I still lost money. Moreover, it was criticized for not opening the business and the customer service was not in place. However, I believe in people's efforts and move forward actively.
⑤ Climax → Broadband business turned losses into profits, and was taken over by Japan's Telcom and Vodafone, becoming the current integrated communication company.
Then, back to the results of ①, after listening to these words, many students said that they "want to give up other first-class enterprises and work in Softbank". This is because people are more interested in talking about failure than success. Compared with the smooth life, the ups and downs of life can touch people more and deeply the newcomers in the workplace.
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (8)
However, it is absurd to boast that "I have made a lot of contributions to the industry" and "I have made a lot of achievements as a project leader" in speeches or speeches. Here, what will happen if you can use the audience's psychological counterattack and stand on the podium and look down according to the procedure of "① achievement ② opportunity ③ conflict and chaos ④ crisis ⑤ climax"? Most people will put aside distractions and listen carefully.
The form of storytelling
Softbank
achievement
In 2007, it became a large-scale integrated communication company with annual sales exceeding 2 trillion.
Opportunity climax
198 1 started to operate computer software circulation enterprises. Standing on the orange box, it was announced to be one of the few companies with "sales reaching 1 trillion, 2 trillion". The broadband business turned around and was taken over by Japan Telecom and Vodafone.
Conflict, chaos and crisis
Due to illness and hospitalization, the public offering of shares has been criticized by various kinds.
Due to the bursting of the internet bubble, the stock price plummeted. Joined the broadband business, but suffered huge losses.
Negotiating ability table
Strengthen negotiation ability with a piece of A4 paper.
"In any case, I will win the negotiation with Company A."
"Anyway, I will sell the company's products to Company B."
At this time, negotiation ability has certainly become an indispensable ability, but if you are too excited when negotiating a deal, you will often agree easily without knowing it, and then you will be severely reprimanded by your boss ... Have you never had such an experience? Or, the budget proposed by the other party can't reach an agreement with our expected budget, and as a result, the negotiations broke down and the relationship between the two sides could no longer be maintained ... Haven't you ever encountered such a thing?
In order to prevent this mistake, I suggest that you use the "negotiating ability table" flexibly in future negotiations or negotiations.
The way to use this table flexibly is simple. As shown in the table, it is enough to sort out five main points: one's own real interests, the real interests of the negotiating opponent, what is wrong association, what will happen if the negotiating opponent is not in the right association, and the key elements of negotiation.
In order to explain this method conveniently, I would like to introduce an example of Xiao U, a psychological counselor.
Once, a publishing house contacted Xiao U and asked him if he could help write a manuscript with the theme of optimizing interpersonal relationships. However, little u is not very interested. In fact, he just started a "oral method class". In order to increase the number of students, he came up with a book with the theme of "speaking methods". Moreover, I hope it can be published as soon as possible.
Mastering writing ability, speaking ability and learning method with a piece of A4 paper (9)
Therefore, Xiao U decided to consult with the editor according to the theme and deadline of the manuscript. For Xiao U, his real interest lies in publishing books introducing good ways of speaking, so as to improve his popularity and increase the number of students in the "way of speaking class". On the other hand, for the negotiating opponent (publishing house), its real benefit is undoubtedly to increase income by publishing books that meet the original theme.
Then, if little u does not compromise, what may happen is that the publication will go up in smoke. But this problem can be solved by other publishing houses. The same is true of negotiating opponents. If the publishing house does not compromise, the problem will be solved as long as it signs contracts with other authors. In other words, for both sides, the possibility of a fatal blow is extremely small.
After keeping this situation in mind, Xiao U decided to negotiate with the editor, but what is the "key element of negotiation" at this time? It is to get the other party to agree to adjust the theme and extend the deadline for submission.
So, how did Little U do it? Before, Xiao U also published several books with the theme of optimizing interpersonal relationships, but they all stayed in the first edition, and none of them sold well. Little u emphasized this point. But he also considered the requirements of the publishing house, so he tried to put forward a chapter to write "the way of speaking for the purpose of optimizing interpersonal relationships." Regarding the deadline of the manuscript, he also wanted the other party to convey the idea of extending it, and the other party agreed. In this way, the negotiation reached an agreement.
As this example says, in the negotiation, the most important thing is to sort out the key points of the conversation in a form acceptable to both sides on the basis of fully understanding the interests of both sides, as well as the delivery date, price, performance and other issues that will generally be touched. In this way, unilaterally make concessions to the other party's conditions and suffer losses. Before the delivery date is too late, the frequency of complaints and dissatisfaction can be greatly reduced.
Negotiating ability table
Title publishing books
One's own real interests negotiate the real interests of one's opponent.
Publish books with the theme of "speaking style" to raise awareness.
Publish books with the theme of "methods to optimize interpersonal relationships" and get benefits.
Key elements of negotiations
Let the other party agree to adjust the theme (optimize the sales of interpersonal books) and postpone the deadline.
The consequences of one's own intransigence the consequences of the intransigence of the negotiating opponent
The publication of the book went up in smoke, and we negotiated with other publishers.
Looking for other authors