In the spring of 20 17, Adidas officially launched the "Created by Me" 20 17 women's wear brand activity. This brand-new and powerful advertisement, by brand spokesmen Zhang Junning and Hui Ruoqi, interprets the brand concept of "sports creativity" put forward by Adidas this year from the perspective of women's sports, and conveys the brand proposition of "created by myself".

In fact, as early as 20 12 years ago, Adidas built a series of sports life projects around female consumers in China, aiming at encouraging women to release their individuality and creativity in sports, seek changes and differences, break the routine, and become stronger and different in sports and life. This year, in order to better show the creativity of a new generation of women in traditional sports, a brand-new sports slogan "Created by Me" came into being.

In addition, in this Adidas "Created by Me" women's wear brand activity, the brand will also hold a two-week offline women's wear experience activity. Cooperate with professional fitness studios in Shanghai, Beijing, Guangzhou, Chengdu and other major cities to create exclusive female creative sports experience, and experience anti-gravity yoga, acousto-optic motorcycle, dynamic creative running, rock drums, body-shaping ballet and other fitness sports. It is reported that Adidas launched the topic of # I Create # Weibo in Weibo, encouraging female consumers to share their extraordinary creativity in sports life.