According to the whistleblower, 20 15 screened the circle of friends, and the Spartan Warrior incident in Sanlitun was carefully planned by Weibo. The planning company behind it was Ao (Beijing) Network Technology Co., Ltd., a well-known event marketing company in the circle. It is reported that almost half of the hot spots in early Weibo came from this company.

After the marketing of this activity, the popularity of this salad shop suddenly rose. Sales have more than doubled. Customers come here in an endless stream. It was a success.

On the afternoon of July 23rd, 20 15, if you happen to be outdoors in the CBD of the Imperial Capital, you are probably a witness to a wave of "Spartan Warriors". This group of foreign young men with good looks and good figure quickly attracted a large number of passers-by to take pictures. The "Spartan 300 Warriors" haunting Sanlitun and other places in Guomao was originally a food delivery activity launched by a catering O2O enterprise to celebrate its anniversary. The places where they passed and stayed, including Guo Mao subway station, wanda plaza, Jianwai SOHO, World Trade day order and Sanlitun SOHO, immediately attracted onlookers, and many women came forward to take photos.

This time, the "Spartan Warriors" crossed without warning. Not long ago, the theme of an advertisement page circulated in WeChat circle of friends was "Spartan". "With deep eyes, sexy abdominal muscles and mermaid line, Spartan warriors will attack the whole imperial city on July 22-24," the advertisement said. "In the meantime, the little friends who order salads will have the opportunity to get in close contact with them." The publisher of this advertisement is a catering O2O enterprise, and its founder and CEO also reposted photos and videos of netizens in Weibo at 8: 00 pm, expressing their satisfaction with the activity.