If the beauty salon is small in scale, it doesn't need to do much when promoting activities. Do a good job in the promotion of online friends circle and offline surroundings. Everyone knows the offline methods, such as distributing leaflets and hanging banners, but many online bosses have no way to start, and the operation is actually very simple.
For example, for example, send coupons. Indicate the recent activities of the beauty salon and what new projects or products are on the shelves. As long as it is praised by friends, I will send you a coupon worth XX. With this coupon, you can get cash when you go to the beauty salon.
Summary: This activity is popular now, but it is not suitable for all beauty salons. If it is a large high-end beauty club, it is recommended not to try it easily, because high-end beauty salons serve people with high consumption levels, and they are not necessarily willing to do such interaction.
2, forwarding, free experience into the store
Another way of publicity is similar to "like, send coupons", which is to induce customers to forward your message, such as forwarding your circle of friends to other friends or family. When the forwarding times reach ten times, you can enter the store and experience the items worth XX for free. As we all know, one of the ways for beauty salons to expand customers is to introduce new customers by using old customers. The essence of this circle of friends forwarding method is also to introduce new customers with old customers.
Conclusion: Don't think that this beauty salon can't make money. Closing a deal is not the key. The key is to communicate with customers. More importantly, letting more potential customers know about our beauty salon can attract new customers to the beauty salon. Passenger flow is capital flow.
3. Promote and invite new and old customers.
Of course, if there is an activity in the beauty salon, it needs to be publicized as soon as possible, and the content and time of the activity can be directly introduced by the simplest publicity method. And tell customers when to attend, what kind of gifts they can receive, and invite new and old customers into the store.
Beauty salon customers always bring new WeChat circle of friends to forward publicity. This is ok, but what are the advantages of forwarding? Will forwarding bring trouble to people? How to forward it is good, otherwise it will make people's friends have a bad impression on him. It's not funny!
How can selling cards be different from people in the same industry? The best way is for four people to beg you to give her a card.
How to engage in activities in the WeChat circle of friends in the beauty salon on Father's Day? The best gift for a man is to give him a beautiful woman in return ... a private message about the activities.
How to be a pioneer in a newly opened beauty salon? 1, beauty salons usually lose money in the first year of opening, so just be flat. It is impossible to see the benefits in the first month, but this does not mean that I just let it go and let it lose money. In fact, the most important thing about opening a new shop is that its popularity is not high, which requires my beauty salon to decorate and publicize it. When customers want to know about a beauty salon, the first thing they see is its storefront. The customer's first impression of a beauty salon is its storefront, so the decoration of the beauty salon is very important. Imagine a beauty salon decorated like a Lamian Noodles store. Who would want to go to a beauty salon? Therefore, within the scope of funds, attention should be paid to the wall decoration, chairs and lighting of beauty salons. In addition, the decoration of beauty salons can also start with color and use people's different feelings about color to attract customers. Because of the characteristics of beauty industry, beauty salons are suitable for decoration with cool colors. Pink, pink blue, pink green and white are all suitable for decoration in beauty salons. If the cool colors are reasonably matched, the decoration that makes people shine at the moment will definitely make customers stop in a hurry and even have the desire to consume. 2, beauty salon publicity Because the popularity is not high, the newly opened beauty salon should also work hard on publicity. At the beginning of the opening of a newly opened beauty salon, we should first investigate the prices of the same items in the surrounding beauty salons, and then hold targeted preferential activities such as free trial, half-price discount, and sending additional items, and let potential consumers know by posting or distributing leaflets outside the store. Internet is also a good publicity channel. Newly-opened beauty salons can register their accounts in social networks, city networks and other forums where the store is located, send out some beauty tips, make good relations with netizens in the forums, and then publicize the beauty salons. It's a good choice to open a new beauty salon, 1, and do nursing for free, because this positive contact and communication way can make customers know more about your beauty salon, and the people who receive nursing care are all people with consumption power and consumption concept. Most of them can be transformed into late consumers. You can make a registration form, and people at different levels can get free care once or twice, that is, you have collected some information and publicized it. 2. Then there are free samples. Although this form cannot bring potential consumers, it is a very good choice for the popularity and popularity of beauty salons. Note that although it is a free sample, the effect must be the best. Don't go. Free is invalid. Most people slap themselves. Everything should be free, but pay attention to what works best, which may conflict with the general concept of "free, ordinary or worst", but remember not to be like some shopkeepers. Free is giving away ordinary bad things. In fact, this is a large-scale smashing of your own brand. If you don't give some away and let others really see the effect, it's not real publicity.
Who knows how to recruit beauticians in a newly opened beauty salon? When you open a new beauty salon, you usually hire beauticians from outside. And as we all know, beauticians often lack perfect personnel contracts, which is also one of the reasons for disputes in the future.
Here we suggest a new beauty salon:
(1) Find a beautician before opening the business, sign a probation contract after passing the physical examination, and conduct training for no less than 15 days. The content varies with the level of beauticians, and the comprehensive quality training of etiquette communication and other services is essential.
(2) After the beauty salon is opened, the beautician should work according to the work and rest system and strictly abide by the management system of the beauty salon.
(3) Standardize the daily management of beauticians. Such as products, customer tracking, job evaluation, promotion criteria, etc. , must have the corresponding articles of association.
(4) Pay more attention to beauticians at ordinary times, help them solve some difficulties in their work and life as much as possible, and let them have a sense of identity and belonging to beauty salons.
(5) Beauty salon owners and beauticians should have a tacit understanding in their work, so as to achieve mutual respect and trust.
(6) In terms of remuneration, beauty salons should not use this as an excuse to punish them, otherwise it will not only lead to estrangement between the two sides, but also lead to labor disputes, brain drain and floating hearts.
(7) In a feminine working environment, beauticians should pay more attention to communication skills and make management more humane.
(8) As it is a new store, the beauty salon owner should coordinate with the beautician to improve the management system and make it effective. After long-term operation and stable work, the focus of management should be on "trapping" and improving performance. In personnel management, it is necessary to improve some unsatisfactory places to make the operation of beauty salons more efficient and improve their performance. At the same time, to prevent the loss of tourists and attract new customers as the primary task, do a good job in the ideological work of beauty salon employees and give corresponding rewards. Communicate with customers more and keep customers' hearts in your beauty salon through the services of beauticians.
In addition, the beautician's speech, manners and image should also be professional. You should always communicate with beauticians, and don't neglect this job just because you are familiar with it. Understand their ideas and actively cooperate with their work, so that they can maintain a proud professional image in front of customers and play a good role model in front of other colleagues.
To sum up, beauty salons are like "water" and beauticians are like "fish". The two are inseparable. As beauty salon owners, we should understand this interest and provide employees with more opportunities to develop their strengths and increase their income. As the saying goes, "the sea is wide and the fish jumps", so that the loss of beauticians will not be caused, and the business of beauty salons will flourish.
Special note: Only a good boss will cultivate and retain excellent beauticians.
How to operate the newly opened beauty salon? A place with enough customers in the surrounding environment to maintain the expenses of a beauty salon can be called a better business place. It is also an ideal and efficient environment to find a location as close as possible to the business circle.
Unless you are willing or willing to pay a huge advertising fee, you'd better choose a location with convenient transportation. Because if the target of the selected location is obvious, the beauty salon will take the lead and let passers-by want to go in and have a look; Beauty salons should have convenient parking places. If parking is difficult, it is likely to lose many customers who ride bicycles and drive. Of course, it would be better if they could get close to the bus stop sign.
1, high-style image performance
High-style decoration can give consumers high-quality enjoyment, which is the most ideal realm of beauty salon decoration. However, this decoration style has the disadvantage of too much investment, so it is very important to accurately evaluate the efficiency of equipment investment and then make overall planning according to the strength of operators. If we do not consider the relationship between the operator's own personality and the store and the coordination with the surrounding environment, it is easy for customers to feel inaccessible.
Therefore, if you want to take the road of high-style image, you must carefully discuss the extremely high-style shops and then design them.
2. Novel image expression
Because it has a fresh image of the times, it can generally give customers a sense of security. This has played an effective role in expanding the customer base.
The image of the store should be displayed freely and easily on the basis of serious consideration by the operators, and some changes should be made with the changes of seasons to attract customers' attention.
Through the color design in the store, you can easily create a leisurely atmosphere. Operators should make full use of this favorable condition. For expanding the customer base, this is the same as the classification of beauty expenses.
3. Fashion image.
This style is mainly manifested in the use of rich and eye-catching colors inside or outside the beauty salon, which gives customers a strong feeling and deepens their impression of the beauty salon. Relatively speaking, the clients of these beauty salons are mostly narrow, mostly young people. If this style can successfully occupy the vast number of young customers, it may also produce favorable business forms.
More importantly, this image is unexpected. If the service and beauty technology can be fully displayed to customers, so that customers have a good impression, then the number of customers at the same level will greatly increase, and may even attract more customers. This kind of expression, the personality and feeling of the operator are often the key to success.
What style is finally adopted is completely determined by the personality of the operator and the characteristics of the customer.
(1) Find a beautician before opening the business, sign a probation contract after passing the physical examination, and conduct training for no less than 15 days. The content varies with the level of beauticians, and the comprehensive quality training of etiquette communication and other services is essential.