For bloggers in Weibo: 1. Carefully plan the content of Weibo: according to the characteristics of the promotion object, edit the Weibo with rich contents such as text, pictures, audio and video, links, etc. Can make it a valuable soft text. 2. Increase the number of your fans: First, despise people who brush fans. There are several ways to increase the number of natural fans: 1) The content should be of high quality: true, fresh, curious and intriguing; 2) The frequency should be appropriate: it can't be too little, and it can't be sent dozens of times a minute. It can be controlled at 5- 10 a day, which can effectively prevent some fans from canceling listening to you because they don't like screen readers; 3) Time is skillful: 8: 30, bus owner. 10: 30, get off work early, and go to Weibo on the computer; At half past three, I work intermittently in the afternoon; At half past five, I got off work; 20~23 o'clock, online entertainment time in the evening 4) Participate in hot topics: More participation can increase your appearance rate, thus bringing more attention; Of course, you can also initiate some activities or topics. 5) reciprocity: if you add more people, others will add you. 6) Application for certification: it is necessary to communicate with the operator. Once passed, the effect is very good. You can apply in the name of an enterprise, and the pass rate will be higher. 7) Off-site quotation: Embedding your Weibo in your space will bring more attention. 8) Weibo groups or forums: Join QQ groups or forums in Weibo. Add powder to each other. 3. If you have more than 10000 fans, you can rest assured to find some enterprises to cooperate, which depends on your own negotiation ability. 4. Of course, you can also cooperate with Weibo marketers and join their excellent blogger resource circle. Once they receive the project, you can also benefit conveniently. 5. Make a big change in your Weibo: Weibo is more than just an entertainment tool. He also plays the following roles: 1) media 2) online customer service 3) short news system 4) portable advertising alliance 5) micro literature 6) micro promotion 6) more arbitrary roles. Through the above means, Weibo bloggers have gained benefits.

Weibo marketing Fang marketing

Weibo's marketing methods: How to tap and utilize the potential powerful marketing value of Weibo? It's not just a few messages sent by bloggers with many fans! 1, rational use of tools First of all, for a promotion, it is generally to send a certain amount of information online, analyze a customer's needs, and see how this demand can use Weibo to bring the greatest communication value. However, it is obviously extremely tiring to use labor, so some tools can be used to reduce the burden, such as: Shiqing Weibo tools. 1) content planning: what topic or idea to send can achieve these two purposes: first, implant customer information; The second is to arouse the interest of bloggers, and both are indispensable. 2) Communication planning: Through what aspects of Weibo? Which bloggers are organized? Release time? Frequency? Communication control? ..... These problems need to be planned in advance. 2. Resources The most important thing in Weibo marketing is the resources of bloggers, which can be divided into: 1) Grassroots bloggers: These bloggers have strong communication power, and their blogs are very active. The loyalty of loyal fans is no less than that of celebrity blogs. 2) Media bloggers: These blogs usually have established objectivity and news (authority). The communication trust is high. 3) Industry bloggers: Some bloggers focus on a certain field, and the classified communication will be more accurate. 4) Celebrity bloggers: This kind of communication is endorsement, but usually the cost will be higher. 3. Promotion mode can also be understood as promotion process. Lao Yan suggested: 1) Publish original Weibo; 2) Organize forwarding and comments; 3) Initiate interactive activities, such as quiz, award-winning broadcast, interactive discussion and voting. 4) Speculation topic 5) Access to applications: If your customers are in the medical and health industry, you can develop applications such as health self-check gadgets and access to Weibo 4. Promotion theme is the core of promotion activities. Lao Yan refined the following categories: 1) Brand and product communication: release brand dynamics and new product dynamics. For example, Apple can use Weibo to release the latest product pictures and videos. 2) Interactive activities and topics: publish some theme activities, call on bloggers to participate in the discussion, improve the interest and interactivity, and embed soft text into customer information. 3) Establish customer service channels: open online customer service questions for enterprises, such as used car Xiaopang. It is very helpful for consulting industry, products and shopping guide enterprises. 4) Establish promotion channels: release all kinds of new products, clearance products, promotional products and auctions. , directly turn the blog into a window display. 5) Team management tools: Every employee has a Weibo who pays attention to CEO Weibo, so it is convenient to send a notice or have an online meeting. 6) Customer management tools: For cooperative customers, Weibo can be used for collective after-sales service. 7) As a SEO tools, Weibo has a very high update frequency, which is a key part of SEO. At present, Baidu has started to grab Weibo content. If Weibo is a part of the corporate website, it will undoubtedly bring more benefits to SEO. 8) Soft advertising: secretly cooperate with well-known blogs, and implant customer information when they publish Weibo. 9) Public opinion monitoring: Search keywords on Weibo, you can quickly find relevant Weibo, grasp consumers' views on brands or products in time, and feed them back to business owners in time. Does the promotion channel of Weibo marketing have to be launched on Weibo website? Don't! 1) Weibo website: Needless to say, 2) Weibo client and mobile phone client 3) Off-site implantation: This channel was originally created by Lao Yan, and Weibo code can be made into code similar to Baidu advertising alliance, and implanted into some website alliance sites, thus forming a advertising alliance that can change at any time. Advertisers can easily replace the original advertisements by regularly updating information, which has more marketing power than Baidu advertising alliance. Of course, you can also plant it in any website, blog, personal space and other places you want. 4) Weibo synchronous robot: If you have 30 accounts of Weibo Station, if you publish them one by one, it will be a very heavy workload, and it will be exhausted just by repeatedly entering the account password, so using synchronous robot is a very good choice. At present, F5 has access to more than 30 operators in Weibo through agreements, and has independently developed a QQ robot (Personal) in Weibo. First, you set up the synchronous association of 30 blogs in F5, and then add yourself as a QQ friend. Every time you send a message to Weibo, you only need to send a QQ message to me, and you can instantly synchronize to 30 Weibo stations. Through the above means, Weibo marketers and advertisers have gained benefits. 5) Weibo Custody: Enterprises that don't know Weibo marketing can entrust the official Weibo to a third party unit or individual for maintenance. Now there are also companies specializing in providing Weibo marketing solutions. No matter Sina Weibo or Tencent Weibo, there are Weibo bloggers with high fans.