Only two days after the video was released, it attracted more than 2.58 million likes, which was the highest praise of Tik Tok in a single day. Not only that, the original music created by Rabbit's Tooth has won the participation of 66,000 users, including many Tik Tok talents.
Since moving to Tik Tok in May, it took "Rabbit Tooth" five months to become a new celebrity in the short video circle, and fans even affectionately called "Rabbit Tooth" "Tooth Manager".
However, the "tooth manager" after the popularity has aroused people's curiosity. What's her position?
"Second exposure" one month later.
Sister Yi noticed that the Weibo account of "Rabbit Tooth" was "Rabbit Tooth", in which there were some daily activities besides synchronized vibrato videos.
As early as April 20 17, she released the single "Starry April", which became the first song of "Rabbit's Tooth" in Tik Tok.
On August 19, "Rabbit Teeth" released a video of singing four songs with the accompaniment of "learning to meow", one of which was "Starry April", and fans joked that this video was "Buddhist girls learn to meow in the starry sky in April".
"Rabbit Tooth" shows singing skills, budding charm and musical creativity in a song. Once the video was released, it attracted 400,000 fans. By the end of August, the cumulative number of fans had exceeded 1 1 100000.
And this has also become the first large-scale exposure of "rabbit teeth".
From August of 19 to September of one month later 18, the soundtracks of "The White Rabbit" and "Cappuccino" released by Rabbit Tooth brought them a second exposure. Now, Rabbit Tooth has a fan base of 6.57 million, and the power of powder absorption should not be underestimated.
Breaking the trend of live broadcast with short music videos.
For the Tik Tok platform, music is the catalyst for its outbreak. Today, the Tik Tok Divine Comedy has become a part of every ordinary person's life.
You may not have heard these songs in particular, but these hot songs have promoted the sharing and playing of Netease Cloud Music, Cool Music and other platforms, which are all over the streets.