First of all, I will give you a plan on how to position the club: there are three main directions for the positioning of the club: first, the bustling commercial center; The second is the concentration of high-end communities; The third is the high-end real estate internal club. The first two must fully investigate and analyze themselves. In recent two years, the third party has become popular. Need to carefully analyze the text introduction and investment information provided by developers, and need to analyze the residents in the community. It is not difficult to find a bustling business center or an upscale community. It is difficult to judge whether its value is suitable for opening a health club. Moreover, we often have multiple choices, and how to make the final decision is also a headache. According to the author's experience, the evaluation coefficient of site selection includes the following indicators: 1, surrounding environment: (1) Office/business building within 500m: business building grade, floor number, name of main company, professional nature of main workers, development ability and potential, and whether there are supporting facilities; (2) Community situation within 3km: Analyze the community size, number and characteristics, exploitable capacity and potential, and whether there are supporting facilities. Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in health clubs. (3) Analysis of the surrounding consumption places of the same product: such as entertainment places, cafes, beauty salons, etc. 2. Traffic situation: (1) Analysis of the surrounding roads (2) Analysis of the number of buses (3) Analysis of people flow: It mainly analyzes the traffic flow and people flow of the roads facing the clubhouse facade. 4. Water consumption of supporting facilities (1): whether hot and cold water is convenient (2) power grid and communication network; (3) Parking spaces; (4) advertising space outside the store: 5. Building Hardware (1) The floor where the future club is located; (2) Simple planning of the future clubhouse: external landscape, internal functional area setting, etc. (3) If it is not the bottom floor, the bearing capacity of the floor should be considered; (4) the waterproof and water seepage capacity of the building; (5) The format around the building, whether the establishment of a fitness club will affect their life or business, and how many unpredictable and predictable troubles there will be in the future. 6. Competition analysis (1) Analysis of similar products within 300m: the number, scale and price of fitness clubs. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures; (2) Analysis of alternative products within 300 meters: Analysis of other fitness, sports or leisure and entertainment places, such as spa, sauna massage, bowling alley, etc. 7. Whether the prospect of this plot has development value in the future development strategy of the city. 8. Investment analysis (1) Housing rental price (2) Water, electricity and gas prices (3) Other preferential policies and conditions (4) Investment return period (5) Investment risk prediction Through these technical indicators, we can analyze the investment value of each plot and get value scores respectively, so that we can easily choose the address where the fitness club is opened. If you need a more detailed plan, you can search for Golden Key 007. With our years of experience in preparation and management, we can definitely provide you with the best management plan. And it's free!